Honda Civic Hybrid 2008 "Building Bridges" Campaign pitch
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Last fall in my Principles of Strategic Communications class, I worked with four classmates in a mini-’agency,’ Pure Communications, to create and pitch a campaign for the 2008 Honda Civic Hybrid. We "pitched" our campaign with this powerpoint presentation to our professors and classmates at the end of the semester. Disclaimer: this SlideShare presentation was created as a student project for the University of Wisconsin School of Journalism. This was used for educational purposes only.
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Honda Civic Hybrid 2008 "Building Bridges" Campaign pitch
- 1. pure communications Kate Scoptur, Account Director Amanda McGowan, Research Director MaryJo Fitzgerald, Creative Director Allie Gehan, Media Director Allison Brost, Public Relations Director
- 10. Television advertisement: “Lock It”
- 11. Television advertisement: “Lock It”
- 12. Television advertisement: “Lock It”
- 13. Television advertisement: “Lock It”
- 20. thank you. pure communications Kate Scoptur, Account Director Amanda McGowan, Research Director MaryJo Fitzgerald, Creative Director Allie Gehan, Media Director Allison Brost, Public Relations Director