Mais conteúdo relacionado Semelhante a Once upon a time January 2011 (20) 1. Once Upon a Time
…A Perspective on Storytelling
Kelly Schwager
SAP Global Communications
February 2, 2011
3. Great stories have the power to make things
happen.
We can tell stories that convey new information.
We can tell stories that teach.
We can tell stories that inspire.
We can bring people together and spark conversation.
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7. There are only six stories. We tell
them over and over again.
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8. Story #1:
THE JOURNEY
“This is a story about
how and why we went from There to Here,
and where we’re going next.”
9. Story #2:
THE CYCLE OF LIFE
“This is a story about
someone or something’s journey
experiencing the inevitable—birth, life, death.
By observing it we confront our dread
and gain perspective and insight.”
10. Story #3:
TRANSFORMATION
“This is a story about someone who changed,
and what they learned.”
11. Story #4:
REDEMPTION
“This is the story about how,
through deeds and words,
someone settles a debt and
regains their good name.”
12. Story #5:
LOVE/ALLIANCE
“This is a story about
a Boy/Girl who meets a Boy/Girl.
Their connection changes lives.”
13. Story #6:
THE MORALITY TALE
“This is a story about consequences,
told with a strong bias and clear lesson.”
14. All of these stories can be told in
business.
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17. We can also tell stories that EDUCATE.
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18. There are times when we can use stories to
INSPIRE.
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21. A great story must be authentic and
based on truth on multiple levels.
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22. True to the audience True to a higher ideal
Great storytellers understand their The power of a great story is that it
audience—what they care about and delivers a moral or lesson. The
need to hear. They start where the emotional component of storytelling
audience is and bring people along on allows it to be the vehicle that makes
the journey. The audience members the moral stick. Your audience
see themselves in the story, making it remembers their own experiences, and
more meaningful and relevant. tune in to you and your message.
True to the moment True to the teller
The context in which you tell the story The best stories are told with strong
is part of the experience. The story and integrity from the person telling it.
how you tell it must connect to the Whether it’s the company or a specific
situation. Consider the context when executive or you as a representative of
you compose it. the company, the “teller” must make the
story true to them if they expect the
audience to respect its message.
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23. What are the components of a good
story?
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24. Protagonist.
Someone or something is the subject of every story.
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25. Event/Conflict.
Something happens. It causes the character to think,
act, or behave differently.
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26. Scene.
The time and space within which a story takes place.
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27. Climax/Resolution.
The conflict is dealt with. The character is changed in
some way (an epiphany). A mystery is revealed.
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28. Where are we likely to get stuck telling stories?
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29. Audience.
Losing our focus on who’s listening, and what they
care about.
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30. Voice.
What is the SAP voice?...What should it be today?
What is YOUR voice?
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31. Medium.
Presentation? Email? Video? Blog?
...None of the above?
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32. What if “The Wonderful Wizard of Oz”
had been written…
in PowerPoint?!?!
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33. The Wizard of Oz:
- Tornado carries Dorothy to Oz
- House lands on Wicked Witch of East
- Dorothy meets Munchkins
- Runs into Scarecrow, Tin Man, and Lion on way to Oz
- Gets captured trying to steal broomstick from Wicked
Witch of West
- Gets rescued, kills witch
- Wakes up back home
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34. Excerpt From “The Wonderful Wizard of Oz”…
“The cyclone had set the house down in a country of marvelous
beauty. While Dorothy stood looking eagerly at the strange and
beautiful sights, she noticed coming toward her a group of the
queerest people she had ever seen. They were not as big as the
grown folk she had always been used to; but neither were they
very small. Three were men and one a woman, and all were oddly
dressed.
The little old woman walked up to Dorothy and said in a sweet
voice, ‘You are welcome, most noble sorceress, to the land of the
Munchkins. We are so grateful to you for having killed the Wicked
Witch of the East and for setting our people free from bondage.’
Dorothy looked and gave a little cry of fright. There, indeed, just
under the corner of the house, two feet were sticking out, shod in
silver shoes with pointed toes.
‘But who was she?’ asked Dorothy.”
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35. “Real” Real Time
http://www.youtube.com/watch?v=Vo0Rmd8mous
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