This document discusses personal branding and privacy on social media. It provides tips for crafting an online personal brand through developing a branding plan, choosing social media tools like LinkedIn and Twitter, and creating and sharing engaging content. It also addresses privacy concerns with social platforms and offers steps to protect privacy on Facebook and mobile devices by adjusting settings and blocking trackers. The overall message is that individuals must market their personal brand online but also take steps to safeguard their privacy and data from being misused or overshared.