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A custom, turnkey Internet marketing tool for small  to medium size businesses Keith Sauro,  National Sales Director Digital Sherpa
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda
Google searches the internet all day for  fresh ,  frequent , and  unique  content, then it organizes the content around keywords, and places it into it’s big file cabinet so people can find it easily. Keywords CONTENT How Do Search Engines Work?
What is a Blog? A Blog is a website that works with your main site. It is an extension of YOU!
What is a Blogging? Write Content that’s Interesting Customers You Want To Do Business With. FLOOD THE SYSTEM WITH LOTS OF UNIQUE CONTENT  AND CREATE LOTS OF KEYWORDS!
How Does Social Media Help? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Web site Facebook Twitter Other Soc. Id’s Blog
Grasping Long Tail:  “ Most Important Web Page” Source: Doug Cook Search Director Twitter, Yahoo, Able Grape
Specificity of Long Tail Source: Doug Cook Search Director Twitter, Yahoo, Able Grape in
Creativity of Long Tail Source: Doug Cook Search Director Twitter, Yahoo, Able Grape Large room apartments fitness center midtown Atlanta Spacious Apartments midtown amenities Atlanta
[object Object],[object Object],[object Object],[object Object],[object Object],Why Social Media Marketing?
There are 5 Great Reasons to Use ,[object Object],[object Object],[object Object],[object Object],[object Object],= ROI
Oh, and One More Important Reason! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],= ROI
Thank You For Your Business!
Social Web Value Has Increased! NEW THIRD PARTY  ENDORSED SEARCH! From people you trust… YOUR FRIENDS!
Bing and Facebook Question?  Ask Your Wife, Ask Your Friends, Ask Your Search Engine
Google +1: Responds by Putting Networks & Connections to Work
HAVING LOTS OF ACTIVE FACEBOOK “LIKES” IS MORE IMPORTANT THEN EVER!
Introducing… A new product from DigitalSherpa to help build and activate Social Media fans and followers
What is it? ,[object Object],With the goal of growing and activating fans & followers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHEN YOU GIVE SOMEONE A REASON TO ACT, THEY DO!
Did You Know? ,[object Object],[object Object]
Did You Also Know? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How does it work? It takes 8 – 12 weeks to run an effective campaign
Details
Who does what?
Partner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CampaignSherpa & Digital Sherpa
Two Sherpas are Better than One ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who is a good  CampaignSherpa client? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Commonly Asked  Question from the Field… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why 50 ‘Likes’? 1     9 10     90 50    450
Case studies ,[object Object]
Entry Form
Pilot Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Results ,[object Object],[object Object],[object Object],[object Object],*compared 6 weeks of promotion with 6 weeks immediately before promotion began
Pricing $950/Campaign Introductory Offer $795/Campaign* * For existing Sherpa clients only ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Limited Release ,[object Object],[object Object],[object Object]
 
 
Questions?
How Do I Sign Up? ,[object Object],[object Object],[object Object]

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Campaign sherpa 8 16-2011

  • 1. A custom, turnkey Internet marketing tool for small to medium size businesses Keith Sauro, National Sales Director Digital Sherpa
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  • 3. Google searches the internet all day for fresh , frequent , and unique content, then it organizes the content around keywords, and places it into it’s big file cabinet so people can find it easily. Keywords CONTENT How Do Search Engines Work?
  • 4. What is a Blog? A Blog is a website that works with your main site. It is an extension of YOU!
  • 5. What is a Blogging? Write Content that’s Interesting Customers You Want To Do Business With. FLOOD THE SYSTEM WITH LOTS OF UNIQUE CONTENT AND CREATE LOTS OF KEYWORDS!
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  • 7. Web site Facebook Twitter Other Soc. Id’s Blog
  • 8. Grasping Long Tail: “ Most Important Web Page” Source: Doug Cook Search Director Twitter, Yahoo, Able Grape
  • 9. Specificity of Long Tail Source: Doug Cook Search Director Twitter, Yahoo, Able Grape in
  • 10. Creativity of Long Tail Source: Doug Cook Search Director Twitter, Yahoo, Able Grape Large room apartments fitness center midtown Atlanta Spacious Apartments midtown amenities Atlanta
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  • 14. Thank You For Your Business!
  • 15. Social Web Value Has Increased! NEW THIRD PARTY ENDORSED SEARCH! From people you trust… YOUR FRIENDS!
  • 16. Bing and Facebook Question? Ask Your Wife, Ask Your Friends, Ask Your Search Engine
  • 17. Google +1: Responds by Putting Networks & Connections to Work
  • 18. HAVING LOTS OF ACTIVE FACEBOOK “LIKES” IS MORE IMPORTANT THEN EVER!
  • 19. Introducing… A new product from DigitalSherpa to help build and activate Social Media fans and followers
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  • 21. WHEN YOU GIVE SOMEONE A REASON TO ACT, THEY DO!
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  • 24. How does it work? It takes 8 – 12 weeks to run an effective campaign
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  • 32. Why 50 ‘Likes’? 1  9 10  90 50  450
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Notas do Editor

  1. A Custom……….Turnkey……..Internet marekting tool
  2. Summary of what it is and what you get. Pricing should be shown as part of the 4-page brochure.