1. Smarter Content Selections
Value of Elsevier resources – Journals, Backfiles & eBooks
Presented by: Nitin Rawat
Title : Account Manager
ELSEVIER
1

2. Value of Elsevier journals in research processUsage(FTA)/Citedreferences
Input
(Usage)
Process
2
Higher Level Outcomes
 Better research
 Increased funding
 Better education
 Drive innovation
Read
Cite
Output
Articles / Dissertations / Patents / Reports
Publish
Direct
Outcomes
Usage(FTA)/#oftimescited
Get Read
Get Cited
2

3. Elsevier Publisher A
Publisher B Publisher C
Publisher D Publisher E
Publisher F Publisher G
Publisher H Publisher I
Publisher J Publisher K
Publisher L Publisher N
Other
24..9%
11.4%
8.3%
55.4%
25.0%
10.9%
11.1%
53.0%
Elsevier’s impact on global research
Cite/Get cited Read
Publish
Total STM usage, publication & citations
share
Source: Scopus data 2007-11
Coverage: Approximately 5,000
publishers
Other
Publisher B
Publisher A
Elsevier
Disseminate
Get cited share
Usage share
Investigate
Publication share
Certify
Publisher B
Publisher A
Elsevier
Other
CertifyCertify
11 %
32 %
9.2%
0.3%
9 %

4. 4
Over eleven million articles are available online from 2500 peer
reviewed journals and 20,000 eBooks
More than 900 million articles have been downloaded since launch
by over 11 million users based in thousands of institutes, in more than
70 countries
Around one million authors are published each year
36 articles are being downloaded every second during a average
working day
Average annual growth in content availability on ScienceDirect: 15%
In the Indian subcontinent, ScienceDirect is accessed at over 2000
institutions - universities, corporate R&D centers, engineering and
medical colleges, governmental research laboratories etc.
How ScienceDirect is used around the globe

5. 5
ScienceDirect has been a major
source of scholarly literature at
IITs, NITs, IIMs & IISERs

6. Usage of ScienceDirect Journals at IITs
6
4.14 M
4.41 M
4.76 M
5.40 M
6.11 M
-
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
2009 2010 2011 2012 2013
Usage

7. Usage of ScienceDirect Journals at IIMs
7
87 K 91 K
100 K
139 K
171 K
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
2009 2010 2011 2012 2013
Usage

8. Usage of ScienceDirect Journals at NITs
8
0.90 M 0.97 M 0.93 M
1.39 M
1.92 M
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
2009 2010 2011 2012 2013
Usage

9. Usage of ScienceDirect Journals at IISERs
9
38 K
86 K
128 K
190 K
225 K
0
50,000
100,000
150,000
200,000
250,000
2009 2010 2011 2012 2013
Usage

10. The Value of Journal
Backfiles/Archives
1010

11. Why invest in ScienceDirect Journal Backfiles/Archives?
• Huge library space savings
• Fast Return on Investment based on high usage
• Great usability & flexibility
• Emulate the best – the world’s top-ranked universities use journal
backfiles heavily
• Electronic and immediate access to the classic articles of the most
influential scientists of the 20th Century
• Backfile articles in disciplines from the Physical Sciences to the Life
Sciences get applied in contemporary scientific output e.g. articles and
patents
11

12. The ScienceDirect Subject Backfiles
Now
1995
Freedom Collection
~ 7M articles
2071 active titles
Backfiles
~ 4M articles
1823
Average usage backfiles: 12 – 14% of total

13. A scientific heritage brought to life in the digital age
13

14. Great usability and flexibility in having backfiles on ScienceDirect
14

15. The Journal Backfiles Value Equation
15
10% USAGE*
17% CITATION**
= IMPACT
Source: Elsevier Web Analytics Department, Scopus Data

16. USAGE OF PRE-1995 ARTICLES IN THE
CONTEMPORARY ARTICLE OUTPUT (2008-
2012) OF THE THES TOP 10*
16

17. Ratio of backfile articles used by these Top Ranked Institutions
The pre-1995 article usage
is around 10% of the total
article set used
17Source: Elsevier Web Analytics Department, ScienceDirect Usage Data
12% 8% 9% 12% 7%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2008 2009 2010 2011 2012

18. Spread of journal backfile usage by Subject Area
18*A journal may belong to several subject categories
0%
8%
19%
8% 11% 10% 16% 15% 9% 13% 13% 10% 14% 8% 6% 12%
20%
9% 6% 5%
14% 16%
9% 11% 5%
17%
8%
100%
92%
81%
92% 89% 90% 84% 85% 91% 87% 87% 90% 86% 92% 94% 88%
80%
91% 94% 95%
86% 84%
91% 89% 95%
83%
92%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
General
AgriculturalandBiological
Sciences
ArtsandHumanities
Biochemistry,Geneticsand
MolecularBiology
Business,Managementand
Accounting
ChemicalEngineering
Chemistry
ComputerScience
DecisionSciences
EarthandPlanetarySciences
Economics,Econometrics
andFinance
Energy
Engineering
EnvironmentalScience
Immunologyand
Microbiology
MaterialsScience
Mathematics
Medicine
Neuroscience
Nursing
Pharmacology,Toxicology
andPharmaceutics
PhysicsandAstronomy
Psychology
SocialSciences
Veterinary
Dentistry
HealthProfessions
Pre-1995 Post-1995
Note that usage of journal backfiles is high in fast moving fields such as Computer
Science and Pharmacology, Toxicology & Pharmaceutics

19. CITATION OF PRE-1995 ARTICLES IN THE
CONTEMPORARY ARTICLE OUTPUT (2008-
2012) OF THE THES TOP 10
19

20. Backfile articles are cited heavily in contemporary research output
• Having Backfiles is more than just having
a sustainable archive of classic articles
• Pre-1995 journal articles have a
sustainable value in terms of citation in
the range of 13% - 17%
• By 2020, the ratio of pre-1995 articles
referenced in contemporary article output
is projected to be about 10% of all articles
referenced and 8% by 2030
20
Publication
Year
Number of articles
referenced
Number of articles
produced
2008 684,741 58,150
2009 872,277 60,014
2010 1,142,972 63,516
2011 1,747,991 67,648
2012 2,004,218 70,179
Source: Elsevier Web Analytics Department, Scopus Data
17% 16% 14% 13% 13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2008 2009 2010 2011 2012

21. CITATION OF PRE-1995 ARTICLES IN THE
INNOVATION OUTPUT THE WORLD’S TOP
COMPANIES
21

22. The world’s top companies create inventions based on classic
articles
22
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Automotive
Chemical
CPG
HighTech
MedicalDevices
O&G
PBT
32
1719
733
327
1272
564
22807
113
3969
1415
1049
2825
1494
15576
Articles cited in patents by Industry - Global Top 20 Companies
Pre-95
Post-95
Source: LexisNexis TotalPatent, Scopus, Time Period: 1992-2012

23. Usage of ScienceDirect Journals at 8 IITs (Core)
24
25.9 M
3.6 M,
14%
22.3 M,
86%
Backfiles
Current Content
Total Usage Usage of Backfiles V/s Current Content

24. Elsevier E-book Value Proposition
Assessing the value of e-books to library and end user
Created with resource support from:

25. Book - perfect entry point to a topic
26
1235 journal articles from
across 24 subject areas
referenced on 1 book
covering the inter discipline
of Neuroeconomics
Source: Scopus data
37.50%
12.80%
8.90%
7.70%
7.20%
5.80%
3.80%
3.20%
3%
1.50%
8.60%
Neuroscience
Pyschology
Biochemistry, Genetics & Molecular…
Multidisciplinary
Economics, Econometrics & Finance
Agricultural & Biological Sciences
Medicine
Business, Management & Accounting
Social Sciences
Arts & Humanities
Other
Journal article coverage (1928 – 2008)
referenced in 1 book title

26. Why invest in Elsevier e-books?
• DEMAND growing for e-book format
• HIGHEST IMPACT – Elsevier is the scholarly e-book leader
• STRONGEST PREFERENCE from researchers for Elsevier e-books
• EASIER TO BUY – Elsevier helps customers get e-book format of a title
• CRITICAL MASS DRIVES USAGE - Collection purchasing drives end user
adoption
• HIGHLY DISCOVERABLE - Elsevier e-books are most discoverable
• IDEAL ENTRY POINT - Scientific monographs provide the ideal entry point
to topics of critical interest
27

27. Many award-winning e-books in the current Elsevier front lists
• 9 PROSE Awards in 2012 and 2013
• 4 BMA Medical Book Awards in 2013
• 3 Notable Computer Book Awards in
2013
• 8 One of the Best In InfoSec Book
Awards in 2012
• 1 IChemE Basil Brennan Medal Award
2012
• 1 ASLI’s Choice Award 2012
• 1 Best Publication Award 2013,
Engineering Libraries Division
• 1 Jury Award for Enology
28

28. Consumers are opting in greater numbers for the e-book format
29
U.S. printed book
sales vs. e-book
sales, in millions of
US$
Source: Electronic Books Impact Global Environment—An Empirical Study Focus on User Perspectives, by Chiang-nan Chao, Tobin College of Business, St. John’s
University, 8000 Utopia Parkway, Jamaica, April 27, 2013 in Journal of Management and Strategy (based on AAP data)

29. Genuine interest from researchers in e-books
30
Researcher preference for
scholarly content in electronic
format in 4 South African
Universities
# of survey respondents = 1,1348
Source: The Growth of E-book Collections At South African Academic Libraries: A CASE STUDY OF THE WESTERN CAPE , By Michelle Kahn, MPhil,
Published: Faculty of the Humanities, University of Cape Town 2013

30. 33Source: Elsevier Web Analytics Team & Innodata, Oct 2013
Elsevier Publisher A
Mean h-
index
2010*
13.0 9
Mean h-
index as of
October
2013**
15.6
2.6
10.2
1.2
The more productive, impactful authors are publishing
e-books exclusively with Elsevier
Elsevier has proven higher quality book authors

31. Making it easy for libraries to build approval plans around e-books
36
Print before eBook
Avg. # days between
editions
Elsevier 1
Publisher A 96
Publisher B 24
• Elsevier makes its e-books available at the same time as the print version
• Lowers risk of double-purchasing of both e-book and print book for academic
libraries
“It is still a challenge to streamline their selection and acquisition since eBooks and print books are rarely released
simultaneously. Print is often available before an eBook equivalent and eBook availability is unpredictable. As a
result, libraries face the difficult choice of waiting for an eBook or purchasing a title in multiple formats”
- Gabrielle Wiersma, Head, Collection Development and Assessment, University of Colorado Boulder Libraries

32. Invest in large e-book collections and the usage will follow
Case in point: Experience from Laurentian University
37
“The Number of E-book Viewings increases
annually at a similar rate to the increase in the
number of E-books…The level of usage
appeared to be directly proportional to the size
of the collection.”
Elsevier offers attractive large collection options: Complete Collection,
Freedom Collection

33. Elsevier e-book collections are heavily used
39
51.5%
57.7%
77.1% 79.9%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
2008 2009 2010 2011
• % of the collection used at University of Toronto*
• Compound Annual Growth Rate for uses is 43.47% # of e-book
titles analyzed
2008: 4995
2009: 5487
2010: 5981
2011: 6444
*E-book uses from ScienceDirect.com. Excludes ScholarsPortal usage
The Cost Per Chapter for
University of Toronto is $1.18
Source: Provided by the Elsevier Web Analytics Department

34. Activities at INDEST Institutions in the past 2 years
43
Activities in 2013
• Editors Workshop at IISc Bangalore
• Publishing connect Workshops held at IIT Madras, IIT Roorkee, IISc Bangalore,
IISER Pune
• eBooks/Backfiles Roadshow at IIT BHU, Varanasi
• Sponsorships to workshops held at IIT Bombay, IIT Kharagpur, IIM Ahmedabad,
MANIT Bhopal, NIT Silchar & NIT Rourkela.
• User Awareness Sessions in 12 accounts
• Over 400 people including Students, Researchers and Library Professionals were
trained.
Activities in 2014
• ILA 2014 at IIT Roorkee
• Technical Book Fair at IIT Patna
• INDEST Consortium Meet at NIT Silchar
• User Awareness Sessions in 5 accounts till date
• Over 200 people including Students, Researchers and Library Professionals were
trained.

35. Activities at INDEST Institutions in the past 2 years
44

36. Thank you for kind attention.
Questions please