App Annie shares the company's annual Retrospective Report. The report uncovers major mobile market trends and industry shifts they are seeing globally.

1. — R E T R O S P E C T I V E —

2. The App Economy
Pushed New Boundaries
in 2017
COPYRIGHT 20183

3. +60%
GROWTH FROM 2015
COPYRIGHT 2018
DOWNLOADS EXCEEDED
175
BILLION
+105%
GROWTH FROM 2015
CONSUMER SPEND EXCEEDED
$86
BILLION
+30%
GROWTH FROM 2015
EACH USER SPENT NEARLY
1.5
MONTHS
IN APPS PER YEAR
Globally in 2017
2

4. Users downloaded 60% more apps in 2017
than in 2015. This equates to nearly 2 apps
downloaded every month per human being on
the planet.
As apps become an increasingly critical channel
for virtually all consumer businesses in all
industries, we have seen the number of apps
available across Google Play and the iOS App
Store expand to more than 6 million.
In response, app marketing, particularly app
store optimization and paid user acquisition,
has become increasingly critical for those
looking to stand out.
Downloads(Billions)
Total Downloads*
Worldwide
*iOS App Store, Google Play and third-party
Android stores combined
Global App Downloads
Surpassed 175 Billion in 2017
2015 2016 2017
200
175
150
125
100
75
50
25
0
COPYRIGHT 20184

5. Consumer Spend in App Stores
Exceeded $86 Billion in 2017
Total consumer spend through Google Play, the iOS
App Store and third-party Android stores has more
than doubled over the past two years to over $86B.
Consumer spend growth will be driven by strong
smartphone and app adoption in developing
economies and apps’ ability to capture greater share
of wallet in mature economies.
Consumer spend in app stores exceeded:
• Worldwide Live and Recorded Music Revenue by
70%
• Global Box Office Revenue by 195%
• PC/Console Gaming Revenue by 70%
*iOS App Store, Google Play and third-party Android consumer spend combined;
inclusive of app stores’ cut of consumer spend. Does not include advertising or
eCommerce revenue
Total App Store Gross Consumer Spend*
Worldwide
USD(Billions)
2015 2016 2017
100
80
60
40
20
0
COPYRIGHT 20185

6. India
Turkey
US
Russia
Consumers Spend Nearly 3 Hours
in Apps Each Day on Average*
Markets analyzed averaged nearly
30% growth in average daily time
spent in apps vs 2015. Apps’
share of consumer attention
continues to grow and has
become the most critical channel
for customer interactions.
Higher use is emerging in
mobile-first markets. Mobile is
truly the first screen in these
markets as many users have
skipped the desktop generation
entirely.
Average Minutes Per Day in Apps in Select Markets**
MinutesPerDay
*Weighted average among select markets
**On Android phone
Mature Markets
Emerging Markets
Indonesia
Mexico
Brazil
SK
Japan
UK
Germany
France
2015 2016 2017
COPYRIGHT 20186

7. "This year, we have improved our mobile user experience
using artificial intelligence technology. For example, we
launched ‘Smart Lens’ and ‘Shopping Lens’ based on
visual search technology. The personalized product
recommendation system, ‘AiTEMS,’ was also added to our
shopping experience. Over the last two years, Naver has
seen 25% growth in its smartphone monthly active users,
compared to Q4 2015. In addition, we are continuing our
effort to upgrade the technology and content for global
entertainment apps such as V Live and Naver Webtoon.”
Quote provided to App Annie by
Naver
COPYRIGHT 20187

8. Our Full Report Offers:
● Further In-Depth Insights on mobile’s massive year
● Rankings: See the year's top apps across markets and categories
● Crypto: What we can learn about the rise of cryptocurrency
through apps
● Video Streaming: How consumer spend is exploding in video
streaming apps
● Ride-Sharing: Local variations within the extremely competitive
ride-sharing space
● Much more...
APP ANNIE
Use Annie Data For Free,
Today, To Help With Your
Own Analysis
● App Annie Intelligence
● Text about App Annie Intelligence, what
it does, and that there’s a free option
available
● Sign up for free now!
●
● App Annie Connect
● Text about App Annie Connect, what it
does, and that there’s a free option
available
● Sign up for free now!
APP ANNIEAPP ANNIE
COPYRIGHT 20188
Download Our Full Report

9. About App Annie
App Annie delivers the most trusted app market data and insights for your business
to succeed in the global app economy. Over 1 million registered users rely on App
Annie to better understand the app market, their businesses and the opportunities
around them. The company is headquartered in San Francisco with 450 employees
across 15 global offices. App Annie has received $157 million in financing, including
from investors such as Sequoia Capital, Institutional Venture Partners, IDG Capital
Partners, e.ventures, Greenspring Associates, and Greycroft Partners.
For more information, please visit appannie.com, check out our Insights Blog and
follow us on Twitter (@AppAnnie). To find out more about our products, visit our
Market Intelligence and Connect product pages. For the most current monthly
rankings of apps and publishers, check out the App Annie Index. Report
methodology and updates are available here.
COPYRIGHT 20189