Review of how 3 companies / organizations use social media to manage and motivate their team / staff.

1. Using Social Media to
Manage & Motivate Staff
Adam Kruszynski @ Revolve.ca
March 25, 2013

2. Why this social media topic?
1. Very effective way to engage people in
conversation.
2. Easy to reach lots of people really quickly and
efficiently.
3. Natural place to connect with someone on
personal level.
4. Already part of daily routine for over 70% of
working Canadians.
5. A lot of people don’t separate their personal
and work lives in social media.

4. Dave Kohtala
Small Business
Owner
Timmins Source
For Sports

5. Challenges
1. Be relevant to staff in their complex life
2. Housekeeping for young audience
3. Develop a positive work environment
4. No time / money to execute

6. Methods
1. Dave’s iPad / iPhone
2. Secure Facebook Group
3. Group posts: reminders, updates, to
do's, and instructions
4. View confirmations

7. ???
• ???

8. ???
• ???

9. ???
• ???

10. ???
• ???

11. What’s Next?
1. Recruitment: Share "Help Wanted" sign
2. Events: Sales / office closed / staff events
3. Files: Training material / product info /
admin (e.g. benefits form)
4. Using Facebook & Twitter with customers

12. Brian Cox
Web
Experience
Director
United Way
Worldwide
@bctweets

13. Challenges
1. Single plan in a huge organizations
2. Educating staff on social media
3. Stakeholder engagement
4. Volunteer recognition & appreciation

14. Methods
1. Facebook, YouTube, Twitter
2. Online Engagement Conference
3. Community recognition on Facebook
4. The Big Tweet June 21st for
United Way’s 125th anniversary

15. ???
• ???

16. YouTube Volunteer Education
http://www.youtube.com/watch?v=FSqIn836N7s&list=UU2NJ-h7MJ8FJ36LRIQncMSA

17. ???
• ???
http://www.unitedway.org/pages/2012-online-engagement-conference-resources

19. The Big Tweet
June 21
125 yrs
http://uww.adobeconnect.com/p8luode72qg/

20. What’s Next?
1. More organic community content
2. Crisis communication
3. PR / damage control vehicle
4. Drive donation organically

21. Revolve
Just a group of talented and fun people

22. Challenges
1. Shared socialization
2. Lack of content control
3. Engaging highly creative staff
4. Organically showing company culture

23. Methods
1. Facebook / Twitter / LinkedIn / Instagram
2. Corporate & Staff posts / updates
3. Socializing internal events
4. Totally embracing industry internally

24. ???
• ???

25. ???
• ???

26. ???
• ???

27. Revolve Summer Party YouTube Video
http://www.youtube.com/watch?v=SLaml7ji6ME&list=UU6kYbsFaVq60C2FnL93oDzw&index=19

28. ???

29. What’s Next?
1. Grow Google Plus & Linked In
2. Push idea sharing
3. Client engagement
4. Integration with website

30. What’s stopping us?

31. Common Pushback
1. Fear
2. Adoption
3. Censorship
4. Perceived Value

32. Common Pushback
1. At our retail stores
2. In client meetings
3. Customer services phone call
4. Corporate events

33. Thank You
Don’t forget the next session
CrowdFunding Your
New Business
April 15 @ 12 - 1:30 pm
Adam Kruszynski
Senior Brand Strategist | Director of Digital
Revolve | www.revolve.ca
Adam.Kruszynski@Revolve.ca
Office: 902 835 3559
Cell: 902 292 5411

34. About Adam Kruszynski
As an 18 year Digital veteran, Adam has had the opportunity to lead a variety of
digital projects for many worldwide brands, including Pepsi, Nissan, Unilever, SC
Johnson, RBC, and Cineplex. He’s well versed in working with digital strategy,
online media, social media, email marketing, mobile applications CRM, loyalty
programs, and retail experiences, to name a few. Since leaving Capital C in
Toronto and joining the Revolve team in Bedford, Adam has led the digital team
in implementing projects for clients like The Chronicle Herald, Source For
Sports, Atlantic Lottery, TIMBER MART, Ramar Construction, KBRS, Just Us
Coffee and many more. He has numerous accolades awards including ICE and
CASSIE awards. He has also spent several years as a professor at George Brown
College School of Design and Sheridan College, teaching Internet marketing,
web design and web development.
LinkedIn: ca.linkedin.com/in/kruszynskiadam/
Google Plus: gplus.to/adamoutsidethebox
Twitter: twitter.com/adamoutsidedbox
Email: adam.kruszynski@revolve.ca

35. About Revolve
Revolve is a nimble agency comprised of more than 30 extremely talented (and
likeable) professionals in a range of disciplines. We've got a reputation for
building extraordinary brands that evoke passion and emotion, penetrating
hearts and minds through brand discovery, strategy, creativity and storytelling.
We have a solid grasp on emerging trends and the role digital plays in building a
brand, telling its story and connecting with consumers. Our digital team
includes strategists, developers, designers, content creators, social media
engagers and listeners. They work hand in hand with our client service and
creative teams to ensure digital and traditional initiatives are synchronized with
brand strategy.
Website: revolve.ca
LinkedIn: linkedin.com/company/revolve
Twitter: twitter.com/revolvebranding
Facebook: facebook.com/revolvebranding
YouTube: youtube.com/revolvebranding