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Get hired and succeed:  business applications of social media Kelly Rusk @krusk Manager, Marketing and Communities,
… [etc.]
 
“ Social Media is like teen sex. Everybody wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.”  –  Avinash Kaushik, Chief Analytics Evangelist, Google
Social Media Myths Using Facebook  qualifies you as a  Social Media Expert Social media is FREE   and EASY to do! Social media cannot be measured
“ Your brand isn’t what  YOU  say it is, it’s what  GOOGLE  says it is…” -Chris Anderson, editor, WIRED Magazine Social media to get hired...
Social media to get hired
To blog or not to blog...
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A community manager manages all of this cross departmentally and uses these parts to build a cohesive community for the company
Think strategically “ Most people online are gorillas. When a gorilla walks into an experiment, what they say is 'What do I do now? Where's the banana?'” -Seth Godin
Social media for media relations
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Twitterwall Uploaded on  February 25, 2010  by  pdinnen
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[object Object],Free tools Paid tools
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Learn to deliver results Communilytics presentation by @seanpower & @acroll
Become a Linchpin ,[object Object]
10 tips you can start today
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Thanks! Kelly Rusk  @krusk / @mediamiser [email_address]

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IABC Student Conference: Business applications of social media

  • 1. Get hired and succeed: business applications of social media Kelly Rusk @krusk Manager, Marketing and Communities,
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  • 4. “ Social Media is like teen sex. Everybody wants to do it. Nobody knows how. When it’s finally done there is surprise it’s not better.” – Avinash Kaushik, Chief Analytics Evangelist, Google
  • 5. Social Media Myths Using Facebook qualifies you as a Social Media Expert Social media is FREE and EASY to do! Social media cannot be measured
  • 6. “ Your brand isn’t what YOU say it is, it’s what GOOGLE says it is…” -Chris Anderson, editor, WIRED Magazine Social media to get hired...
  • 7. Social media to get hired
  • 8. To blog or not to blog...
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  • 11. A community manager manages all of this cross departmentally and uses these parts to build a cohesive community for the company
  • 12. Think strategically “ Most people online are gorillas. When a gorilla walks into an experiment, what they say is 'What do I do now? Where's the banana?'” -Seth Godin
  • 13. Social media for media relations
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  • 16. Twitterwall Uploaded on February 25, 2010 by pdinnen
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  • 20. Learn to deliver results Communilytics presentation by @seanpower & @acroll
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  • 22. 10 tips you can start today
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  • 33. Thanks! Kelly Rusk @krusk / @mediamiser [email_address]