Kristin Philbin

London, United Kingdom United Kingdom

Senior Business Optimisation Consultant at Sitecore

Technology / Software / Internet

My experience is deeply rooted in consumer analytics, big data insights, business strategy and usability testing. I have been recognized by industry executives for successfully driving synergistic efforts between digital advertising technologies, market strategies, operational process and consumer modelling requirements to meet the needs of a diverse B2C and B2B client base. My recent roles have allowed me to work with global brands in eCommerce, Travel, Financial Services and Manufacturing. I work closely with the EMEA client base including brands such as Samsung, Argos, Thomas Cook, Philips, Adidas, Disney and Aviva to develop long term strategic plans including actionable analytical i.