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Fringe UX 
Designing the Future
2
3
5
6
7
8
9
10
11 
chore 
Jawbone
12
13 
The “quantified self” 
movement falls down when 
all the quantities you’re 
measuring are zero.
14
15 
Not the experience
16 
The actual experience.
17
18 
+ +
19
20 
core fringe
“The adjacent possible” 
Stuart Kaufman
22 
Genomics 
Robotics 
Artificial Intelligence 
The ‘Internet of Things’
23
24
1. 
“Users” are a damaging, 
meaningless fiction
26
27 
“Congratulations, it’s a user.”
28
29
We need to move towards human 
centred design. 
The user is a tired, damaging fiction that adds unnecessary friction 
and noise when we are trying to understand people.
2. 
Experience design is an 
emergent inevitability
32
33 
In October last year Pressy 
raised nearly 
$700,000USD, exceeding 
it’s initial $40,000USD goal
34
35 
By March of this year, 
Xiaomi had released a 
competing clone, priced at 
$1 ea.
36
37 
By August of this year, 
Qihoo released their own 
clone, and gave it away for 
free to attract users.
Most knowledge in UX 
doesn’t yet exist. 
The rate of change necessitates a new understanding of what it 
means to be an expert. It’s no longer about mastery.
3. 
Screens aren’t the future 
(get used to it)
40
41
Reducing the barrier between 
behaviour and motivation. 
As the interface continues to disappear, the connection between 
desire and action is becoming more natural and intuitive.
8 guidelines for Designing 
with Emerging Technology
1. 
Identify Problems Correctly 
Spend most of your time at the front of the Design funnel. 
Emerging technology is too complex and rapid to base your 
understanding of a problem space on the technology alone.
The Design Funnel 
Problem/ 
Solution Fit 
Product/ 
Market Fit 
Scale 
What should you build? Prototype 
Minimum Viable 
Product (MVP) 
Beta Release 
What are you validating? Offering Product Execution 
LAUNCH 
Product development 
requires finding “fit” as 
quickly and easily as possible. 
By focusing on the different 
stages of fit at each part of the 
process, you can validate 
product decisions more rapidly 
and safely. 
RISK 
Lots Little
2. 
Learn Constantly 
When most of your work is in “the future,” knowledge is created as 
much as it is learnt.
3. 
Think Systemically 
It’s no longer (and never really has been) just about “Apps.”
4. 
Work at a variety of scales 
The screen is just a single instance of the relationship we have 
with technology.
5. 
Connect People & Technology 
The relationship should be equal and meaningful.
6. 
Provoke & Facilitate Change 
Design is a responsibility, not a job.
7. 
Work Effectively on Cross-Disciplinary 
Teams 
Practice consensual UX - do it “with” people, not “to” them.
8. 
Take Risks 
When your industry is focused on the future, risk is your business.
Thank you.

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Fringe User Experience: Designing for the Future

  • 1. Fringe UX Designing the Future
  • 2. 2
  • 3. 3
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  • 5. 5
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  • 13. 13 The “quantified self” movement falls down when all the quantities you’re measuring are zero.
  • 14. 14
  • 15. 15 Not the experience
  • 16. 16 The actual experience.
  • 17. 17
  • 19. 19
  • 21. “The adjacent possible” Stuart Kaufman
  • 22. 22 Genomics Robotics Artificial Intelligence The ‘Internet of Things’
  • 23. 23
  • 24. 24
  • 25. 1. “Users” are a damaging, meaningless fiction
  • 26. 26
  • 28. 28
  • 29. 29
  • 30. We need to move towards human centred design. The user is a tired, damaging fiction that adds unnecessary friction and noise when we are trying to understand people.
  • 31. 2. Experience design is an emergent inevitability
  • 32. 32
  • 33. 33 In October last year Pressy raised nearly $700,000USD, exceeding it’s initial $40,000USD goal
  • 34. 34
  • 35. 35 By March of this year, Xiaomi had released a competing clone, priced at $1 ea.
  • 36. 36
  • 37. 37 By August of this year, Qihoo released their own clone, and gave it away for free to attract users.
  • 38. Most knowledge in UX doesn’t yet exist. The rate of change necessitates a new understanding of what it means to be an expert. It’s no longer about mastery.
  • 39. 3. Screens aren’t the future (get used to it)
  • 40. 40
  • 41. 41
  • 42. Reducing the barrier between behaviour and motivation. As the interface continues to disappear, the connection between desire and action is becoming more natural and intuitive.
  • 43. 8 guidelines for Designing with Emerging Technology
  • 44. 1. Identify Problems Correctly Spend most of your time at the front of the Design funnel. Emerging technology is too complex and rapid to base your understanding of a problem space on the technology alone.
  • 45. The Design Funnel Problem/ Solution Fit Product/ Market Fit Scale What should you build? Prototype Minimum Viable Product (MVP) Beta Release What are you validating? Offering Product Execution LAUNCH Product development requires finding “fit” as quickly and easily as possible. By focusing on the different stages of fit at each part of the process, you can validate product decisions more rapidly and safely. RISK Lots Little
  • 46. 2. Learn Constantly When most of your work is in “the future,” knowledge is created as much as it is learnt.
  • 47. 3. Think Systemically It’s no longer (and never really has been) just about “Apps.”
  • 48. 4. Work at a variety of scales The screen is just a single instance of the relationship we have with technology.
  • 49. 5. Connect People & Technology The relationship should be equal and meaningful.
  • 50. 6. Provoke & Facilitate Change Design is a responsibility, not a job.
  • 51. 7. Work Effectively on Cross-Disciplinary Teams Practice consensual UX - do it “with” people, not “to” them.
  • 52. 8. Take Risks When your industry is focused on the future, risk is your business.