Kristina Hännikäinen

Helsinki Area, Finland Finland

Director, Insight & Analytics at Aller Media Oy

Writing / Publishing

Curious about how people, technology and media changes. Passionate about creating customer value which drives profit. I am head of Insight & analytics at Aller Media Oy. My key responsibility is to turn data into insight in order to drive change. I am responsible for supporting our current and new business development, provide data and insight to our sales divisions, content and digital development. I manage specialist team from research specialists to data analysts. I am experienced business intelligence professional (customer insight, market research, data analytics) having 14 years of experience in utilizing research and analytics findings into business decisions. I have managed nume...