4. Social Media
• Definition:
– “Social media uses web-based technologies to
transform and broadcast media monologues into
social media dialogues.”
– “Interactive forms of media that allow users to
interact with and publish to each other, generally by
means of the Internet”
– “Tools that allow the sharing of information and
creation of communities through online networks of
people.”
4
6. Facebook: Facts and Figures
• Monthly active users now total nearly 850 million
• 250 million photos are uploaded every day
• 20% of all page views on the web are on
Facebook
• 425 million mobile users
• 100 billion connections
• 2.7 billion “likes” per day
• 57% of users are female
6
23. Why Facebook Ads are Great
1. Target friends of your connections.
2. Pay per click
3. Because Facebook earns $$$
23
24. Promoted Posts
• Definition:
“Promoted posts are a simple way to reach more of
the people who like your Page and their friends.
Visit your Company Page to try promoting a post.
Promoted posts are available to Pages with 400 to
100,000 likes.”
24
30. Goals of FB Marketing
• Gain client base
• Provide relevant
information and
pertinent
information to
customers
• Promote business
• Provide visual and
content relative to
what your
customers are
looking for
30
32. Twitter: Facts and Figures
• There are over 465 million accounts
• 175 million tweets a day
• 1 million accounts are added to Twitter every
day
• Top 3 countries on Twitter are USA at 107
million, Brazil 33 million and Japan at nearly
30 million
32
38. Reasons Your Business Should Be On
Twitter
1. Connecting with customers
2. Branding
3. Customers feedback
4. Marketing
5. News
6. Give away coupon codes and promotions
7. Twitter is Viral
8. Spying on competition
9. Increase Sales
10. Brand loyalty
Source: Ask Aaron Lee 38
39. How to Tweet
• A Tweet is an announcement, status update,
or any post made on Twitter.
• To tweet, create an account, login, and click
here:
39
40. Tweet Advice
1. Create a good, relevant Username
– No more than 15 characters
– As close to @YourCompany as possible
2. Create a Human Face for your business
– Kristi_Kinected
– Currently tweeted by Kristi Hargis
3. Establish your specialty
– Create a larger than life persona
– Imagine your brand as the expert in the field
40
41. Tweet Advice
4. Post frequently
– Keep it brief; don’t overthink it
– Tweet daily. Your Twitter “feed” needs nourishing!
– Link to articles
5. Use keywords for your industry
– Wedding, Rental, Party, Event, Company
6. Use “trending” hashtags (#) and promote your
own
– #Wedding, #TRA2012, #EventRental, #iLoveParties
41
42. Tweet Advice
7. Follow and Follow Back
– Don’t just post, you have to engage!
– Search for people in your industry and follow them
– Comment, reply, message, interact!
8. Recognize your followers
– Look into people who follow you, even for 1 second
– Promote them, thanking them for the follow
9. Promote
– Put the Twitter icon prominently on your website
– Use in your email signature
42
44. Goals of Twitter Marketing
• Share Real Time Updates
• Create Brand Awareness
• Monitor Brand (what people are saying)
• Photo Sharing
• Get info fast (no reading past 140 characters)
44
45. Tips to Tweeting Effectively
Create Lists
• Increases your chances of being followed by
TARGETED followers…not only quantity, but
quality
• Name of lists can bump up SEO
• Organizes Twitter followers
• Easy to find new people with similar interests
45
55. Tips to Tweeting Effectively
Use Hashtags
• Organize your tweets
• Help target your audience
• Get you more retweets
• Hashtags can get you more followers
55
61. YES!
• Register your Twitter account details to the
following Twitter directories:
– http://wefollow.com
– http://listorious.com/
– http://twittercounter.com/
– http://twitterholic.com/
– http://justtweetit.com/
– http://twellow.com/
– http://twibs.com/
– http://www.ibegin.com/twitter/
– http://www.TweetFind.com
– http://connect.me/ (BETA)
61
62. Twitter Sites
• www.ManageFlitter.com
– Manage Twitter Followers
• www.SocialOomph.com
– Schedule Tweets, and set recurring tweets for if
and when you and/or Marketing person is on
vacation. No interruption in content.
62
63. Follow Me:
@KinectedTweets
or
www.Twitter.com/KinectedTweets
63
65. LinkedIn: Facts and Figures
• 2 new members join every second
• USA leads at 57 million, Europe: 34 million members
• In 2011 there were 4.2 billion professionally oriented
searches on the LinkedIn platform
• LinkedIn now has over 2,116 employees (at the
beginning of 2010 it had only 500)
• The fastest growing demographics are students and
recent college graduates
• Revenues for 2011 reached $522 million
• LinkedIn is the 36th most visited website in the world
65
72. Reasons Your Business Should Be On
LinkedIn
1. Build your professional network
2. Unique page versions
3. 50% of LinkedIn users are key decision
makers in the company
4. 150 million LinkedIn users
5. Value alignment
6. Focused targeting
Source: Shareocity 72
73. Tips to a great LinkedIn page
• Join relevant groups in your niche
• Use SEO keywords relevant to your niche in
your summary.
• While you should be professional, also be
friendly, fun, personable, and social.
• Participate in discussion boards. Invite others
to one you’ve created.
• Don’t forget to make your profile public.
73
75. Pinterest Facts and Figures
• December of 2011 Pinterest became one of the top 10
largest social networks with 11 million visits per week
• In January it was driving more referral traffic to
retailers than LinkedIn, YouTube and Google+.
– COMBINED
• Over 10.4 million registered users
• Nearly 12 million monthly unique visitors
• Most of the sites users are female
• It is the fastest site in history to break through the 10
million unique visitor mark
75
96. Creative Business: Guess Jeans
• Create a board around one of the 4
spring colors from the GUESS spring
collection of colored jeans. The colors
were not just teal, orange, red and
purple but: “Noir Teal,” “Hot House
Orange,” “Red Hot Overdue” and “New
Plum Light.”
• Promoted the contest on their website,
FB & Twitter
• Each pin must include the hashtag
#GUESScolor and link their board to the
GUESS “Color Me Inspired” contest
board.
• They selected 4 winners who got a pair
of jeans free.
96
97. Create A Contest
• Create a contest by asking pinners to create a
board on their own account of photos of your
rentals in action, and have them share the
board with you. Consider offering a promotion
to the “best user photo of an event we
provided rentals for” and choose a winner in 1
month or so.
• Promote on all sites: FB, Twitter, Blog, Website
97
105. Additional Pinterest Tips
• Add the “Pin It” button to your blog
• Add the “Pin It” button to specific products
• Descriptions on Pins should be about 200
characters long and contain keywords and a
weblink
• Believe it or not, photos of FOOD top the list of
repinned items
• Size Matters. Both pixels and height.
• Pin a screenshot of your website to a board and
link it to your homepage (preview)
105
106. Additional Pinterest Tips
• Name boards
specifically. Assists with
SEO and searching on
Pinterest
• Pinterest serves as a
review site as well. Track
brand and see what the
buzz is about.
• Pin something funny:
106
107. Pinterest Tips for Events
• Pin YouTube videos on board called “Tutorials” or
“Instructions” and type the step-by-step instructions
under to make it taller (Chair Ties, Napkin Folding, Set
a Table properly, etc…)
• Show people how they can use rentals in a new way.
Show them in a new light
• Pin photos of employees doing daily tasks that would
be considered “behind the scenes”. Not only does it
give a personal touch and faces to your company, but it
may give them that extra little insight into what goes
into the rental process.
107
115. Pin A Quote
• Turns a text quote into something you can pin.
Great quotes are very share-worthy, so think
of how your business might use this tool to
engage other Pinners.
115
116. SpinPicks
• Finds content across the web that you may
want to pin. If you’re just getting started on
Pinterest, you may want to use this tool until
you get a feel for your own curating style.
116
117. Pinterest Pro
• Has a hover and zoom feature, as well as a
function that lets you “right click to pin” for
quick pinning. You can even view trending pins
with a drop-down view from the toolbar.
117
118. ShotPin
• A screen capture tool that lets you crop
images, too. So you can put even more of your
personal flair on each image you grab with a
little editing.
118
119. Snapito!
• Another screen capture tool, but this one adds
the ability to automatically include the full-
source URL into the description of every pin.
Responsible pinning is easier with tools that
help you attribute as you pin.
119
120. Curalate
• Provides a monitoring, analytics, and brand
intelligence platform so companies can curate
community along with great content. This
company realizes the marketing potential of
visual curating and can help you get a grip on
your overall Pinterest strategy.
120
121. Percolate
• Another curation tool that serves up new
content in an organized way. Then, its
dashboard shows you what types of content
resonate the most with your audience.
121
122. PinReach
• Can help you monitor trends and measure
your success with Pinterest. It includes a
“trending pins” section to keep you abreast of
the newest and best pins.
122
123. PinPuff
• Analytics service that lets you know how
much your Pinterest account is worth and
gives you scores for reach, activity and virility.
The platform includes the PinPerks program,
which lets you earn free stuff for your
activities on Pinterest.
123
124. Resources
• Great eBook on How to use Pinterest for
Business (from HubSpot):
http://bit.ly/HS-Pinterest
• www.Pinterest.com/Kinected
– Apps for TRA
124
126. What is a Blog?
• Comes from the phrase “Web Log”
• A Web site on which an individual or group of
users record opinions, information, etc. on a
regular basis.
• For business, blogs are used more commonly
to show recent work
126
127. Perks to Blogging
• Humanizes the company by giving it an actual voice
• Fast way to improve SEO by using Keywords and
Tagging
– To find out what keywords you’ve been using, create a Word
Cloud. Here’s mine:
• Create one at Taxedo.com or Wordle.com
127
128. FAQ on Blogging
• How often should you blog?
– However often you can come up with interesting,
RELEVANT content for your followers.
• Do I do social media, or put my time into
developing a good blog? Which is better?
– It’s not blog OR social media, it’s blog AND social
media. Work together with cross-promotion.
• How do I know what to Blog about? C
– Create Value with the following 10 fool proof blogging
topics:
128
129. Blog Topics
1. Create a list (because everyone likes a good list)
2. Tell a personal story that relates to what you do
3. Write about a common question that comes up often in your
field
4. Reevaluate an earlier blog post and remark on what has
changed
5. Create a how-to guide, explaining something step-by-step
6. Take a complex issue and break it down into simple terms
7. Review something, like a book, video or another blog post
8. Ask a question through social media and then respond to it
9. Relate a current event or a recent news article to something
in your field
10. See what competitors are writing about and give your own
opinion
129
131. What to Include
• Name
• Title
• Phone Number & Address
• Company logo/slogan
• Company Website
• Links to social pages
– FB, Twitter, Pinterest, Blog
131
133. QR Codes
• http://su.pr/2zkKcS - My Blog
• 2D bar code that is created to be scanned by a
Smart Phone to take the user to a specific
page containing information
• Webpage, Phone Call, Text Message, Photo
133
