This presentation is a brandy identity for the company visible|queer.

1. BRAND IDENTITY:BRAND IDENTITY:
VISIBLE|VISIBLE|QueerQueer
Kristian L. Harris

2. VISIBLE|Queer
visible[viz-uh-buhl]:prepared or converted for visual
presentation; represented visually.(dictionary.com)
queer[kweer]:strange or odd from a conventional
viewpoint; unusually different;
Slang: Disparaging and Offensive.
a.homosexual.
b.effeminate; unmanly(dictionary.com)
Brand|Origins

3. Visible|Queer is a brand designed with the intention of creating a safe space
for the creation of media for the LGBTQ audiences but also as a way to create
discourse for those issues in popular culture.
Visible|Queer is protectable and the URL www.visiblequeer.com is available.
Visible|Queer is a descriptive logo because the brand name describes the goal
of the business. To promote the visibility of queer media in entertainment.
Brand|Strengths
VISIBLE|Queer
promoting visibility through entertainment

4. Visible|Queer is a entertainment company created to promote the visibility of
LGBTQ issues. Some of the concerns that the company will have to consider are:
LGBTQ issues or queer issues are not accepted in mainstream society so
funding and support of this brand will have to come from the market the
company is targeting.
These issues are in direct conflict with all western religion.
The term Queer has in the past been characterized as negative and
offensive. Some older LGBTQ people may take issue with the word queer.
Brand|Concerns
VISIBLE|Queer
promoting visibility through entertainment

5. Brand|Logo
Description:
The Visible|Queer logo is a horizontal word-mark that uses a piping
line to illustrate the act of coming out of the closet. The piping
uses two distinct colors to illustrate the opening of a door from
which the Word queer is coming out.
Brand Relevance:
The Visible|Queer logo is a testament of the coming out process. Every queer person must at some point come
out of the closet. The idea behind my company is providing a safe space for open discourse for queer issues
through entertainment. The goal of the company is to make queers and queer issues more digestible to the
mainstream public.
Laws of Shape and Color:
The Visible|Queer logo follows the law of shape by maintaining a horizontal right to left viewpoint. The logo
utilizes a clear and easily readable typeface and also uses three distinct colors to aid in its readability.
The red color of ‘visible’ was meant to add a importance to the the word itself and ‘queer’ was done in black
because I didn't want the queer in the logo to distract. The ‘queer’ is meant to blend in, to suggest that
being queer is a non-issue. The idea is for the word queer to act as a descriptor but to not to confuse the
goal of our company, which is visibility for our issues.
VISIBLE|Queer
promoting visibility through entertainment

6. Brand|Logo cont’d.
Conceptual Logo:
I like the simplicity in design behind this logo and the idea
that it uses both a pictorial element as well as a word-mark.
The pictorial adds a nice aesthetic element to the over all
logo and the tagline is also present. The elements don’t
overpower one another but work together to create a nice
balance. I also like this logo because it uses the closet/door
concept that I am using in my logo.
Competitve Logo:
The Frameline logo is a simple horizontal word-mark
logo that follows the law of shape. The logo does not
have a pictorial image but uses various graphical
filters to make the logo look like it is being
projected against a film screen.
VISIBLE|Queer
promoting visibility through entertainment

7. Corporate|Culture
Visible|Queer is a film production company created with the intention of
providing a safe space for the creation of media for the LGBTQ audiences but
also as a way to create discourse for those issues in popular culture.
We understand the importance of visibility in creating a sense of community and
belonging within the queer subculture and we wish to cultivate that queer
culture through entertainment.
We acknowledge that the queer culture is often met with opposition but we hope
to combat that opposition with entertainment.
CORPORATE VISION
VISIBLE|Queer
promoting visibility through entertainment

8. Corporate|Culture
Visible|Queer believes that all humans beings deserve equal rights under the law
regardless of class, sex, race, or sexuality.
WE are committed to telling to stories of all LGBTQ peoples in order to create a
sense of understanding and sameness through entertainment.
WE are committed to respecting the culture and diversity of all people.
WE are committed to the belief that no minority of people should be marginalized
and mistreated based on class, sex, race, or sexuality.
CORPORATE VALUES
VISIBLE|Queer
promoting visibility through entertainment

9. Corporate|Culture
HOW WILL WE DO IT?
Visible|Queer well hold monthly potluck sessions to foster a sense of family
with the organization.
Each week employees will discuss their favorite movie/book/magazine/new media
and how that movie effected that particular time space of their lives.
Each employee will be asked to volunteer some of their time to work within GLBTQ
youth groups (preferably) or in some community based organization in hopes to
foster volunteerism with the company.
Each year the company will hold an event called “Switch Hitters” where
heterosexual and queer employees will volunteer to switch hit for the day. This
event is intended to enforce the idea that we are all essentially the same, some
of us just love differently.
VISIBLE|Queer
promoting visibility through entertainment

10. Corporate|Mantra
VISIBLE|Queer
promoting visibility through entertainment
MISSIONMISSION
MANTRA:MANTRA:
Promoting queer visibility through entertainment
Visible|Queer is a company dedicated to the visibility of GLBTQ issues in
the mainstream media. Our mission is to support, create, fund, and develop
queer themed media that portrays the lives of LGBTQ people in realistic
and positive way.

11. Corporate|Tagline
Visible|Queer tagline is Because Visibility Matters. It is effective
because it reinforces the purpose of the company and it’s vision in three
simple words. At it’s heart, Visible|Queer is advocating for LGBTQ
equality. WE ARE NOT picketing, shouting, and fighting directly with the
opposition, however we advocate indirectly by creating and distributing
positive and realistic images of GLBTQ people as they interact and live in
the community.
Because Visibility Matters is a short, positive tagline that reinforces
our brand in a specific and inclusive way.
VISIBLE|Queer
promoting visibility through entertainment