Tactics and Timing

•

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Kristen Dore

Negócios Educação

PROPER
ACKNOWLEDGEMENTS

Originally adapted from the work of Marshall Ganz
of Harvard University. Modiﬁed by the New Organizing
Institute with the help of many dedicated partners.
Presentation designed by Kristen Dore
(@Kristendore)

@neworganizing

So, how do you create tactics that will
help you reach your

GOAL

1. 2. 3.

DESIGN YOUR TACTICS
to ﬁt the following criteria...

DESIGN YOUR TACTICS
Goal

1. STRATEGIC:

2. STRENGTHENS YOUR ORGANIZATION:

DESIGN YOUR TACTICS
Goal

1. STRATEGIC:

2. STRENGTHENS YOUR ORGANIZATION:

3. DEVELOPS INDIVIDUALS:

Strategic

Strengthens the Develops
Organization Individuals

Strategic

Sweet Spot

Strengthens the Develops
Organization Individuals

DID THE RALLY HIT THE SWEET
SPOT?
Strategic

DID THE RALLY HIT THE SWEET
SPOT?
Strategic

Strengthens the
Organization

DID THE RALLY HIT THE SWEET
SPOT?
Strategic

Strengthens the Develops
Organization Individuals

DID THE RALLY HIT THE SWEET
SPOT?
Strategic

Sweet Spot

Strengthens the Develops
Organization Individuals

TEAM WORK
Review your theory of change

Select your tactic

Make it sweet

Set goals

Set an action plan

1. Review your Theory of Change

IF: THEN:

2. Choose a Tactic
Petition
One basic way to get your message heard is to have supporters
sign a petition about a certain issue.

Boycott
A boycott is a very effective way of targeting companies or
businesses that are prohibiting you from reaching your goal.
Boycotts can take many forms, but involve avoiding purchasing
goods or services from a business, and encouraging others to
do the same.

Road tour
Using caravans or road tours to spread the word about your
issue is relatively resource-intensive, but they can be very
rewarding.

Education

3. Make your tactic sweet

Strategic

Sweet Spot

Develops
Strengthens Organization
Individuals

5. Create an Action Plan

Mon Tue Wed Thu Fri

TEAM WORK
Intros, Timekeeper, Norms

Facilitator tells their story of self

Silently develop your story

Tell your story to the group and get feedback

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Tactics and Timing

2. TACTICS & TIMING @neworganizing

3. PROPER ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modiﬁed by the New Organizing Institute with the help of many dedicated partners. Presentation designed by Kristen Dore (@Kristendore) @neworganizing

4. v Strategy Tactics

5. Strategy Tactics

6. GOAL Tactic Tactic

7. So, how do you create tactics that will help you reach your GOAL

8. 1. 2. 3. DESIGN YOUR TACTICS to ﬁt the following criteria...

9. DESIGN YOUR TACTICS Goal 1. STRATEGIC:

10. DESIGN YOUR TACTICS Goal 1. STRATEGIC: 2. STRENGTHENS YOUR ORGANIZATION:

11. DESIGN YOUR TACTICS Goal 1. STRATEGIC: 2. STRENGTHENS YOUR ORGANIZATION: 3. DEVELOPS INDIVIDUALS:

12.

13. Strategic

14. Strategic Strengthens the Organization

15. Strategic Strengthens the Develops Organization Individuals

16. Strategic Sweet Spot Strengthens the Develops Organization Individuals

17. CASE STUDY: OPRAH RALLY

18. DID THE RALLY HIT THE SWEET SPOT?

19. DID THE RALLY HIT THE SWEET SPOT? Strategic

20. DID THE RALLY HIT THE SWEET SPOT? Strategic Strengthens the Organization

21. DID THE RALLY HIT THE SWEET SPOT? Strategic Strengthens the Develops Organization Individuals

22. DID THE RALLY HIT THE SWEET SPOT? Strategic Sweet Spot Strengthens the Develops Organization Individuals

23. TEAM WORK Review your theory of change Select your tactic Make it sweet Set goals Set an action plan

24. 1. Review your Theory of Change IF: THEN:

25. 2. Choose a Tactic Petition One basic way to get your message heard is to have supporters sign a petition about a certain issue. Boycott A boycott is a very effective way of targeting companies or businesses that are prohibiting you from reaching your goal. Boycotts can take many forms, but involve avoiding purchasing goods or services from a business, and encouraging others to do the same. Road tour Using caravans or road tours to spread the word about your issue is relatively resource-intensive, but they can be very rewarding. Education

26. 3. Make your tactic sweet Strategic Sweet Spot Develops Strengthens Organization Individuals

27. 4. Set Goals GOAL

28. 5. Create an Action Plan Mon Tue Wed Thu Fri

29. TEAM WORK Intros, Timekeeper, Norms Facilitator tells their story of self Silently develop your story Tell your story to the group and get feedback

30. !"#$% Time to ! Debrief…!

Tactics and Timing

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