Social Media for Catering and Event Professionals - NACE

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I gave this presentation to NACE Cincinnati (National Association for Catering and Event Professionals) covering how these groups can harness the power of social media. My presentation covers the common social media marketing mistakes that people in this industry make, as well as how to avoid these mistakes. Learn how to avoid these mistakes and importantly how to take your social media to the next level. Learn more about me at www.KristaNeher.com or my company www.BootCampDigital.com which specializes in social media marketing training.

Negócios Tecnologia

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Krista Neher
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Agenda
• In today’s session, we will discuss:
– Why social media matters
– Why businesses are not getting results
– Strategies for success in social media
– How to build a plan that gets results

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About Me

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Mistake #1 -
Thinking it is All
About YOU!

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4
What is social media?

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Who is the
audiencE?
What do
they get?

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89

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90

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Success tip: Start by asking
what would be valuable for your
audience...
• How can you use social media to build value
for THEM
–Give them information and show your expertise
–Provide customer service
–Promote them
–Special offers and discounts
–Fun and entertainment

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Mistake #2 - Not
Having a
Plan.

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14

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Mistake #3 - Not
being
authentic &
Real.

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7
Social Drives Decisions

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We Trust 2 Things: People we
know and people we don’t
know. Not ads.
8

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9

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Show. Don’t Tell.

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Mistake #4 -
Ignoring the less
popular social
media sites.
20

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27
Field Guide To Social Media

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17
Build a clear audience and provide value
on less obvious sites
Build a clear audience and provide value
on less obvious sites

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Mistake #5 -
Ignoring the
value of just
being seen.
25

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The rule of 7

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The more you see something or
someone, the more you like it....

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stay in-front
of your
audience in
multiple
ways
BE
WHERE
THEY ARE
AND STAY
TOP OF
MIND

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Mistake #6 -
Making it your
own game.

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Don’t do the
heavy lifting
on your own.

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Leverage Your Partners
Get Your Customers TALKING!
• It isn’t only about what you post
Find and connect with influencers
• Who else does your audience listen to?
Which non-competitors are
reaching your audience?
• Can you partner with organizations?
Who else is in your eco-system
• Don’t try to do it all yourself!
53

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Reach CONNECTIONS of fans.
39

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40

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Mistake #7 -
Spending too much
or not enough
time.

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Start Small
Not Big
Not Big
Do a few things well
Not a lot of things poorly

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THANK
YOU

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upcoming programs
• Advanced LinkedIn -> June 18
– Lunch and learn --- $27
• 2 Day Boot Camp -> June SOLD OUT -- Sept 17
& 18
– 2 Days --- Regular $1497 --- TODAY $797
• Personal Branding -> June SOLD OUT -- Sept 19
– 1 Day --- Regular $997 --- TODAY $397
• Social Media 101 -> July 24
– Half Day --- Regular $297 --- TODAY $147
• ONLY IN-PERSON ---> OUR LOWEST RATES
NOT AVAILABLE ONLINE
KIM@BOOTCAMPDIGITAL.COM

112
Speaker
Bestselling Author
CEO & Entrepreneur
CEO & Entrepreneur
CEO & EntrepreneurKrista Neher
@kristaneher
Krista@bootcampdigital
513-702-7929

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52. TWEET at Me! @KristaNeher Follow @NACENational use hashtag #NACEEXP13 upcoming programs • Advanced LinkedIn -> June 18 – Lunch and learn --- $27 • 2 Day Boot Camp -> June SOLD OUT -- Sept 17 & 18 – 2 Days --- Regular $1497 --- TODAY $797 • Personal Branding -> June SOLD OUT -- Sept 19 – 1 Day --- Regular $997 --- TODAY $397 • Social Media 101 -> July 24 – Half Day --- Regular $297 --- TODAY $147 • ONLY IN-PERSON ---> OUR LOWEST RATES NOT AVAILABLE ONLINE KIM@BOOTCAMPDIGITAL.COM

53. 112 Speaker Bestselling Author CEO & Entrepreneur CEO & Entrepreneur CEO & EntrepreneurKrista Neher @kristaneher Krista@bootcampdigital 513-702-7929

Social Media for Catering and Event Professionals - NACE

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Social Media for Catering and Event Professionals - NACE