Online Brand Management Strategies: Cincinnati Social Media Speaker Krista Neher

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Social Media Speaker Krista Neher (www.kristaneher.com) gave this presentation at the PubCon 2011 conference on online brand and reputation management strategies. Krista Neher is the bestselling author of the Social Media Field Guide, an international speaker and the CEO of Boot Camp Digital (www.bootcampdigital.com). This presentation covers how brands can use social media to manage their reputation online. Many businesses are now active online but they may have less than favorable reviews. This presentation covers how businesses can leverage social media to improve their reputation online. Learn more about Krista Neher, social media speaker and Cincinnati keynote speaker at www.kristaneher.com

Negócios Tecnologia

About Me

What do you think about Comcast?

What Comcast thinks about Themselves

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There are over 109 million domains registered Only 2.5 million Trademarks The Internet is a Crowded Place

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Who Do You Trust?

Digital Impacts Purchases

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The Good News? You Can Influence It

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Trackur (from $18/month)

Tools to Monitor – Radian 6

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Show some Love

Psychology – Why do People Hate You?

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What about people who hate on you?

Why do people hate on you? Get to the root of the issue.

6 Tips for Dealing with Negativity ,[object Object],[object Object]

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3. Thank them for Caring.

4. Be Transparent and Explain

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Let ’s Connect linkedin.com/in/kristaneher Facebook.com/kristaneher Facebook.com/bootcampdigital www.bootcampdigital.com www.themarketess.com @kristaneher @bootcampdigital [email_address] 513-702-7929

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Krista Neher, (www.KristaNeher.com) presented on how retail businesses can use Twitter to drive sales and awareness. Many retailers are slow to use Twitter, because it seems complicated and overwhelming. This presentation shows exactly why retailers should use Twitter, the advantages of Twitter and how to get started. To learn more about Twitter, check out www.BootCampDigital.com/Twitter Retail businesses want to generate traffic and sales, and Twitter is a great way to do both. Since Twitter allows businesses to connect with people who don't already follow them (unlike Facebook and LinkedIn), Twitter is the perfect way to connect with new audiences and grow awareness. Twitter marketing can be difficult for businesses, however once you understand what Twitter is and how it works, the results can be phenomenal. What makes Twitter unique is that it allows businesses to connect with people and join in conversations via search. For example, if someone on Twitter Tweets about going to your neighborhood, you can Tweet at them with some restaurant or parking tips. Essentially, Twitter is a powerful discovery tool, especially for retailers. An additional opportunity for retailers is to use Twitter to get people talking -- encourage your customers and browsers to share their experiences or favorite products.

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Krista Neher (www.KristaNeher.com) presented on how retailers can use Instagram to grow awareness and spark conversations about their products. Since retail is highly visual, Instagram should be an obvious choice for retailers to dive into. To learn more about Instagram for Business, check out www.BootCampDigital.com/Instagram This presentation shares: - What Instagram is and why it matters - How retailers are using Instagram - How wholesalers are using Instagram - How to harness user generated content from Instagram As a professional social media speaker and the lead trainer at www.BootCampDigital.com, Krista Neher has trained businesses of all sizes and from all industries in how to use Instagram and other visual marketing tools to grow their businesses.

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I gave this presentation to NACE Cincinnati (National Association for Catering and Event Professionals) covering how these groups can harness the power of social media. My presentation covers the common social media marketing mistakes that people in this industry make, as well as how to avoid these mistakes. Learn how to avoid these mistakes and importantly how to take your social media to the next level. Learn more about me at www.KristaNeher.com or my company www.BootCampDigital.com which specializes in social media marketing training.

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This presentation about Social Media for College Students was delivered by Krista Neher (www.KristaNeher.com) a College Social Media Speaker. Neher speaks on how college students and business professionals can use social media as an asset to build their brand, versus having social media cost them a job. This presentation shows how college students can: - Watch out for common mistakes on social media that could cost them a job - Make a social media presence that impresses potential employers - Stay safe and make smart choices online

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Krista Neher (www.kristaneher.com) CEO of Boot Camp Digital (www.BootCampDigital.com) presented at the Productivity Ninja Panel at the NYT Small Business Summit. This presentation focuses on the tools and technologies that professionals and business owners can apply to save tremendous amounts of time. If we invest just small amounts of time to learn new tools or technologies we can dramatically improve our productivity. Thank you to the New York Times and Amex Open Forum for putting on a wonderful event!

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Krista Neher (www.kristaneher.com) the CEO of Boot Camp Digital gave this presentation at the annual AOCS (Your Global Fats and Oils Connection) at their annual conference in Long Beach California. Krista presented on how scientists and the scientific community can harness the power of social media to better collaborate and communicate. This presentation includes: - Introduction to social media - Why social media is important - The changing state of our environment - How the scientific community can use social media - Case studies and examples of how the scientific community is using social media to collaborate - The benefits of social media Krista Neher is a professional international social media speaker, bestselling author of the Social Media Field Guide, co-author of the first textbook on social media marketing and the CEO of Boot Camp Digital.

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Krista Neher (www.kristaneher.com, bestselling author and international speaker on social media marketing gave this presentation to Meeting Planners International on how meeting and event planners can use social media. In this presentation Krista shares how meeting and event planners can take advantage of social media (the original presentation included handouts with more information). Specifically, the presentation covers: - How to build a social media strategy - Key steps in social media planning - Why social media is important - How to use LinkedIn to promote an event - How to use Twitter to promote an event - How to use Facebook to promote an event - How to use blogs to promote an event. - Using information tools like webinars and special reports to promote your event This presentation was done for MPI (Meeting Planners International). To learn more about social media training offered by Krista, check out www.bootcampdigital.com or to book Krista to create a customized presentation for your event, visit www.kristaneher.com

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Krista Neher (www.kristaneher.com) gave this presentation to the Home Builders Association. The presentation covers how Home Builders, Restorationists and those in the construction industry can use social media to grow their business. Social media is much more than just Facebook, Twitter and LinkedIn. It is about connecting with the right audiences online in a meaningful way. Krista Neher is a professional social media speaker and the CEO of Boot Camp Digital, a leading provider of social media training. www.bootcampdigital.com. To have Krista speak at your next event go to www.kristaneher.com.

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Krista Neher (www.kristaneher.com), professional social media speaker, bestselling author and CEO of Boot Camp Digital (www.bootcampdigital.com) gave this presentation at the CaseV conference in Chicago. This presentation shows how higher education can use social media to connect with constituents online. It covers why social media marketing is important, and also previews the entire social media landscape including: Facebook, Twitter, LinkedIn, Video, Photos, Online Communities, Discussion & Review Sites, Community Building, Online PR, Events and many many more tools. Book a top-rated professional social media and digital marketing speaker for your next event - www.kristaneher.com

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Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys

Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

Insurers' journeys to build a mastery in the IoT usage

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Insurers' journeys to build a mastery in the IoT usage

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Online Brand Management Strategies: Cincinnati Social Media Speaker Krista Neher

1. Online Brand Management Strategies Krista Neher CEO – Boot Camp Digital [email_address] Linkedin.com/in/kristaneher Facebook.com/kristaneher @kristaneher

3.

4. Your Brand is How Your Customers Think and Feel about YOU

5. What do you think about Comcast?

6. What Comcast thinks about Themselves

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8. Myth: Brand Building Doesn ’t Matter Online

9. Fact: Brand Building Matters More Online

10. There are over 109 million domains registered Only 2.5 million Trademarks The Internet is a Crowded Place

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12. Who Do You Trust?

13. Digital Impacts Purchases

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15. Consumers Control Your Brand. Not You. Sorry.

16. The Good News? You Can Influence It

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18.

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20. Tools to Monitor Your Brand www.keotag.com (FREE)

21. Trackur (from $18/month)

22. Tools to Monitor – Radian 6

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24.

25. Show some Love

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27. Psychology – Why do People Hate You?

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30. Your advocates will defend your brand for you

31.

32. What about people who hate on you?

33. Why do people hate on you? Get to the root of the issue.

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35. 2. Listen and try to understand. The DIRECTLY respond to THE ISSUE

36. 3. Thank them for Caring.

37. 4. Be Transparent and Explain

38. 5. Build a community of passionate brand defenders.

39. 6. Know when to walk away.

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41. Let ’s Connect linkedin.com/in/kristaneher Facebook.com/kristaneher Facebook.com/bootcampdigital www.bootcampdigital.com www.themarketess.com @kristaneher @bootcampdigital [email_address] 513-702-7929