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Online Brand and Reputation Management Krista Neher CEO – Marketess Consulting
Like it or not, you have a brand. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Does it Matter?
Why does it Matter?
Who Do You Trust?
The Internet Changed Branding ,[object Object],[object Object],[object Object],[object Object],[object Object]
3 Steps to Online Reputation Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Manage Your Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Manage Tools – Freeyourid.com
Manage Tools – claimid.com
Manage Tools - Reputation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tools to Monitor Your Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example: Toy Recall
Example: Toy Lead Poisoning
Mattel Toy Recall
Hasbro Toy Recall
Bandai Toy Recall
Tools to Monitor Your Brand www.keotag.com
Tools to Monitor Your Brand Monitor This
Tools to Monitor – thesearchmonitor.com
Monitor Sentiment brandwatch.net
Monitor Sentiment – Chatterguard.com
Monitor Sentiment – sentimentmetrics.com
Respond ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6 Tips for Dealing with Negativity ,[object Object],[object Object]
6 Tips for Dealing with Negativity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Doing it Wrong - RyanAir ,[object Object],[object Object]
 
Let’s Connect! Krista Neher [email_address] @kristaneher www.themarketess.com

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