Krista Neher, social media keynote speaker (www.KristaNeher.com) gave this presentation to the Canadian Produce Manufacturers Association about how the produce industry can use social media.

1. CPMA: Social Media
that GETS RESULTS
Krista Neher
CEO – Boot Camp Digital
krista@bootcampdigital.com
@kristaneher
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2. A day in the life of liking
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3. 3

4. The best way
to get people
to like you is
to do things
that people
like.
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5. Tweet: @KristaNeher
@CPMAConvention
#CPMA2012

6. About Me

7. About Me

8. About Me

9. About Me

10. About Me

11. Universally, we do business
with people or brands that
we....
Know
Like
Trust
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12. Reach CONNECTIONS of fans.
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13. 9

14. Social Drives Purchase Decisions

15. Social Drives Purchase Decisions

16. The rule of 7

17. SOCIAL
MEDIA
SITES
RANK
WELL IN
ORGANIC
SEARCH
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19. Step 1: Listen

20. Listen to Conversations About…
1. Your Company/Brand
2. Your Competitors
3. Your Industry
4. Across Channels
5. To Your Target

21. Example
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22. Step 2:
Marketing
Strategies

23. The Problem with Social Media Plans?

24. Traditional Marketing Doesn’t Work Well
Anymore

25. Don’t
Vomit PR
at Me

26. Think of the entire marketing funnel
 Awareness
 Interest
 Desire
 Action
 Social Media Gets
them In and Allows
you To BUILD a
Relationship

27. A Little Overwhelming

29. Field Guide To Social Media

30. It isn’t about creating accounts.
It is about what you do with them.

31. But what makes great content?
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79

32. Killer Content Should Be
People go online for three reasons:
! ! !1) To look for information
! ! !2) To be entertained
! ! !3) To connect with other people
! Useful
! Resourceful
! Remarkable
! Solve Problems
! Unique
! Expert
! Entertaining
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33. 28

35. Field Guide To Social Media

37. 89%
OF BLOGGERS TALK ABOUT BRANDS
THAT THEY LOVE
84%
OF BLOGGERS POST PRODUCT AND BRAND
REVIEWS

38. YouTube Channel

39. Video
Higher conversion rates
“Consumers typically visit an average of 4.8 websites before
they make a decision as to which attorney to choose. When
video is added to the lawyer’s website, this number
decreases to 1.8.”
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40. 35

41. Ask Your Customers to Share their
Photos….

42. 37

43. 38

44. The #1 Social
Media network

45. Facebook Growth
 800 million active users
 50% login every day
 The fastest growing demographic:
! 35 years old and older

46. Facebook Engagement
 Average user has 130 friends on the site
 Average user is connected to over 80
groups, pages and events
 More than 10 million users become fans of
Pages each day

47. 42

48. 43

49. 44

50. 45

51. 46

52. 47

53. 48

54. 49

55. Your Digital Rolodex
and Professional
Network

56. 51

57. What are

you Doing?
Broadcast
 Connect

58. Co-Creation

59. 54

60. 55

61. Field Guide To Social Media

62. ONLY 14%
OF PEOPLE TRUST ADVERTISEMENTS.
78%
OF PEOPLE TRUST RECOMMENDATIONS
FROM OTHER CONSUMERS.
NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007
NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER 2007

63. Show. Don’t Tell.
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64. Social Media Impacts MANY Parts
of an organization, look to integrate
your plan and start with what works.

65. Start by knowing what you want to
achieve and build a plan with the
best tools.

66. Summary
 Listen, explore and be inspired
 Have a PLAN
 Who do you want to reach -> What are
they interested in -> Where are they online
 Consider all of the tools
 Where is your audience most receptive?
 Be authentic. We like people.
 Rinse and repeat
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67. Professional Social
Media Speaker
Bestselling Author
CEO & Entrepreneur
Krista Neher
@kristaneher
Krista@bootcampdigital
513-702-7929
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