1. Paneer Demand Rising in India
Paneer represents an integral part of many Indian recipes and its demand is continuously rising
as both urban and rural disposable incomes continue to rise.
IMARC Group, one of the world’s leading research and advisory firms, finds that the total market
for paneer is expected to show robust growth in the coming years. According to the firm’s new
report, “Indian Dairy Market Report & Forecasts 2012 - 2017”, paneer represents an integral
part of many Indian recipes and its demand is continuously rising as both urban and rural
disposable incomes continue to rise. Findings from the report also suggest that apart from the
traditional Indian recipes, the penetration of paneer in western fast foods is also increasing
rapidly. Multinational fast food chains such as Dominos, Pizza Hut, McDonalds, etc are
customizing their product offerings to suit the needs of Indian customers, and as a result, are
adding paneer based fast foods to their menus.
IMARC Group’s new report entitled “Indian Dairy Market Report & Forecasts 2012 - 2017”
provides exhaustive information and objective analysis on the Indian dairy market along with its
various segments and sub-segments. The study that has been undertaken using both desk-
based and qualitative primary research has analyzed various aspects and provides a
comprehensive understanding of the Indian dairy market. The report can serve as an excellent
guide for investors, researchers, consultants, marketing strategists, and all those who are
looking to foray into the Indian agriculture market in some form or the other.
What we have achieved in this report:
Comprehensive situation analysis of the Indian dairy market and its dynamics:
Segments covered: Milk, UHT Milk, Curd, Butter, Ghee, Paneer, Cheese, Khoya, Skimmed
Milk Powder, Tea, Coffee, Dairy Whiteners, Infant Nutrition, Malt Beverages and Ice Cream
Focus of the analysis in each Class:
Drivers and challenges in each market
Historical, current & future sales trends (2006 - 2017)
Historical, current & future volume trends (2006 - 2017)
Historical, current & future price trends (2006 - 2017)
Size and analysis of the organized and unorganized markets
Structure of the market

2. Key players and products available in these markets
Understanding the dairy consumption patterns of Indian consumers and evaluating
the potential of value added products:
In order to gain an insight into the awareness and acceptance levels of value added dairy
products, IMARC Conducted in-depth interviews with Industry experts and consumers in
major metropolitan and tier-1 cities in India
Focus of the analysis:
Buying behavior
Price sensitivity
Nutritional requirements
Consumer awareness of value added products
Brand loyalty and switching trends
Potential of value added dairy products in India
Understanding the current landscape of natural colouration in dairy products
Classes Covered: Butter, Cheese, Yoghurt, Margarine, Flavored Milk and Ice Cream
Focus of the analysis:
Size of the natural colouration market in India
Key drivers and challenges in the market
Usage of natural colouration in dairy products
Information Sources:
Information has been sourced from both primary and secondary sources:
Primary sources include industry surveys and face to face/telephone interviews with
consumers and industry experts.

3. Secondary sources include proprietary databases and search engines. These sources
include company websites and reports, books, trade journals, magazines, white papers,
industry portals, government sources and access to more than 4000 paid databases
To buy the complete report or to get a free sample, please contact:
IMARC Group - Asia
Email: apac@imarcgroup.com
Phone: +91-120-415-5099
IMARC Group - Europe, Middle East & Africa
Email: apac@imarcgroup.com
Phone: +91-120-415-5099
IMARC Group - Europe, Middle East & Africa
Email: apac@imarcgroup.com
Phone: +1-631-791-1145