The document provides non-traditional ways to use social media to drive traffic to blogs. It recommends including optimized content like titles under 120 characters, tags, photos and videos in posts. It also suggests using social platforms like SlideShare, Pinterest, Instagram, Vine and Twitter to share content. The document advises setting up social commenting, social sign-ons and pre-populating share content to make it easy for readers to engage on social media.

1. Building a Social Blog
Non-Traditional Ways to Use Social for Your Blog
Kriselle Laran
Sr. Account Supervisor, Digital
@krisellelaran
The fearless pursuit of the unexpected.

2. We Rely on Social to Drive Blog Traffic

3. The Model Ecosystem

4. What You Have: The Basics

5. • Titles less than 120 characters
• Tags that highlight key terms, phrases and ideas
• Photos and videos in content
• Call for social action
• Include author bios and social links
• Let people subscribe
• Make it easy to comment
• Pre-populate share content
What You Should Have: Optimized Content

6. What You Should Have: SlideShare

7. What You Should Have: Sharing Bar

8. What You Should Have: Pinterest

9. What You Should Have: Instagram

10. What You Should Have: Vine

11. What You Should Have: Video

12. What You Should Have: Facebook
source: CNN.com

13. What You Should Have: Twitter

14. What You Should Have: Social Commenting

15. What You Should Have: Social Sign On

16. Thank you!
Contact information:
Kriselle Laran
Zeno Group
Sr. Account Supervisor, Digital
650-801-0938
twitter.com/krisellelaran
linkedin.com/in/krisellelaran
kriselle.laran@zenogroup.com
Zeno Group is defining and leading
a category of its own: We are the
go-to, global mid-sized PR and digital
firm that disrupts the market with game-
changing ideas.
www.zenogroup.com
twitter.com/zenogroup
facebook.com/zenogroup
linkedin.com/company/zeno-group