The (Urban) Landscape As An Exhibition Space
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The city is the museum. Using mobile phones, GPS, gaming and above all the power of the crowds, cultural heritage can attract more people than ever who get rewarding experiences in the street. This presentation was given at PICNIC09 at the Augmented City Lab led by Ronald Lenz, Waag Society & 7scenes.
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The (Urban) Landscape As An Exhibition Space
- 1. Location Based Heritage The (Urban) Landscape as an Exhibition space
- 2. Waag Society Medialab - creative technology for social innovation
- 4. The (urban) landscape as your exhibition space (Urban) landscape Rich in content Cultural meaning, historic events, demographics and more Rich in physical landmarks Buildings, squares, monuments, paths, structures, natural elements, etc Personal personal memories and associations, social connections
- 5. The (urban) landscape as your exhibition space Musea & Archives Abundant and diverse heritage collections Often natural relationships with locations Many collections are digitized Not all collection items (easily) accesible Everybody is looking for new audiences
- 6. Mobile phone: “swiss army knife” always on, always linked in, location & context-aware Mobile phone Everyone More phones than people Online flat-fee internet device Media Full media device: capture & playback all rich media Location Navigation device (GPS, WiFi, GSM) by 2013 one in every three phones sold will be a smartphone GPS-enabled handsets are expected to reach 560 million units in 2012
- 7. It’s about us Creating new cultural experiences on location
- 8. A new active and social space with on-demand info. For city residents, “culturists” & (inter)national tourists
- 9. Mobile is a new publishing channel for culture! Our aims Deepen experiences On-demand options enhance the learning experience Improve accessibility Expand accessibility of cultural content for your audience Expand audiences Appeal to new target groups Stimulate entrepreneurship Be part of a new market place for cultural entrepreneurs Contribute! Contribute to the quality of the overall cultural city experience
- 10. Some formats & cases Your mobile phone as your cultural compass
- 11. Stadsarchief Amsterdam - Christiaan Andriessen Drawings from the diary of Christiaan Andriessen 1805 - 1808
- 12. Tijdmachine - Beemster - Het Land van Leeghwater Time travel to Holland’s golden ages by car
- 13. Frequency 1550 The right balance: gameplay, narrative & interaction on location
- 14. Distributed teams perform assignments in online information retrieval and media creation.
- 15. Fort Amsterdam - Discover New Yorks Dutch roots www.fortamsterdam.org
- 16. Fort Amsterdam - Hudson ’09 - 400 year anniversary www.fortamsterdam.org
- 17. Games Atelier Learn about citizenship in Amsterdam’s Oosterpark
- 18. Rituals - 2008 Year of Religious Heritage people are invited to tell stories of their personal religious rituals
- 19. 7scenes - www.7scenes.com The world is a stage and you’re the director! 7scenes a Waag Products start-up a new mobile and online platform to create, play and share GPS games and tours location-based content publisher for organisations that want to deliver new mobile experiences to their audiences
- 20. Your project in 4 steps Step 1: project setup
- 21. Your project in 4 steps Step 2: create & publish
- 22. Your project in 4 steps Step 3: play
- 23. Your project in 4 steps Step 4: share
- 24. Collaborations Location Based Hertitage Tropenmuseum NINSEE Amsterdams Historisch Museum Fries Museum Princessehof Westergasfabriek Haags Historisch Museum Universiteit van Amsterdam Erfgoed Nederland Museumvereniging
- 25. Lots to find out Challenges pooled collections & thematic experiences profiling - how & when talking back & user generated content connecting visitors seamless indoor AND outdoor experience insufficient expertise at the musea business cases: paid & “free” models collaborations collaborations collaborations
- 27. Consider the city as an extension of a museum! How will we experience mobile culture? How will we shape this new cultural mobile space?
Notas do Editor
- Welcome everyone, My name is Frank Kresin and I’m going to give you a short presentation on a topic we have been working in for quite a while now: Location Based Heritage
- So I work at Waag Society where I run the Locative Media research program. We’re a medialab of about 60 people in the heart of Amsterdam - the oldest non religious building in Amsterdam. We’ve been working for 15 years now and our mission is to develop technology for social innovation.
- The total cultural context we consider always consists of the physical exhibition, the web and the city. These contexts are all related to each other. In this talk we will focus on what a new cultural experience can be in the city.
- The urban landscape is a place with many different layers of information: cultural, historical, demographic, social. It also has a vast richness in landmarks such as buildings, monuments, structures and finally the landscape. All have a different meaning to different people
- We work together with several musea and archives in Amsterdam and the rest of Holland. They have very abundant & diverse collections that often are regionally bound. Many collections are digitized but not all items are easily accessible.
- And we’re quickly moving towards a time where connectivity is all around you and interaction is location and context aware.. the ubiquitous city scenario is possible by the use of readily available technology.
- And most important the people that are interested in cultural experiences and won’t be confined to the boundaries of the musea. The people that are frequenting musea are generally aging and we want to give access to new groups of people that interact in different and meaningful ways.
- The city IS the museum. The citizens are the vistors that can participate. So for a user that want on-demand information and someone who will get active and social if engaged in just the right way - what will be their experience. Who makes it, who owns it, and what are the dynamics of this new public space. All kind of meaningful questions that we want to answer working together with musea, with and with the people. Think about opportunities for cultural heritage education, tourism, events sector, gaming - and commercial and non-commercial content.
- The question that keeps us up at night is when we have all these information and media layered on top of our physical surroudings: how will we shape this new hybrid space so we get meaningful scapes. How can we make sure this new hybrid space will be an open space where people, institutes and companies have right the tools to shape it and thereby create meaningful and social interaction.
- to give you some insight into possible formats and projects we’ve done - here’s a little overview.
- we are currently working on a mobile tour that’s part of the current exhibition at the Amsterdam Stadsarchief on Christiaan Andriessen. When you receive a drawing on your phone triggered, and somebody explaining the scene and triggered at exactly the right spot then it is like being transported back into time
- Dit is je tijdreisroutekaart door het Land van Leeghwater. Een bijzonder gebied dat bestaat uit de 17e eeuwse droogmakerijen, de Beemster en de Schermer, het dorp Graft-De Rijp en het veenweidegebied de Eilandspolder. Tijdens je tijdreis beleef je de Gouden Eeuw. Experience the Golden Ages - tourist application
- We could bring mediaeval Amsterdam back to life in an education mobile game. A project that landed us the Erasmus Euromedia award. This project was repeated 10 more times in 2007 and researched by ILO & IVLOS which resulted in a statement that this new education format with out doubt has learning effects both on motivation as well as on knowledge transfer.
- players worked in teams with at least one mobile players and one web based players. Their objective was to score as many points by performing location-based assignments, conquer city zones and gaining the ‘schouts’ trust. But there was also location-based gameplay: virtual bombs that could knock out teams temporarily, invisibility cloaks and virtual confrontations.
- a project on citizenship in a game designed by students taking participants along monuments like the slavery monument and the schreeuw in a treasure hunt to become more social.
- a very personal subject is of course rituals - part of different religions In the Rituals project, people are invited to tell the stories of their personal religious objects, experiences and rituals. These stories are then linked to heritage and collections in museums and archives, at archaeological sites or inside buildings and public spaces by means of location-based mobile technology, among other things. This creates layers of meaning based on the views of other people with regard to our everyday reality.
- 4 easy steps: * project setup / * create content /
- Create a project
- Create & publish
- Play with a simple client
- Share your scenes with the rest of the world
- So now you can see the logical progression to Games Atelier where the main objective is to learn by creating and playing location-based games.
- This means we can publish cultural collections at specific locations and make these available on mobile phones. And your mobile phone can be your cultural compass as you move through the city in search for content. The question that keeps us up at night is when we have all these information and media layered on top of our physical surroundings: how will we shape this new hybrid space so we get meaningful experiences. How can we make sure this new hybrid space will be an open space where people, institutes and companies have right the tools to shape it and thereby create meaningful and social interaction.