Manuela Graf, Projekt&PR menadžer, Zavod za proučavanje kulturnog razvitka i Klaster puteva kulture CRINSS 2013 Creative Industries Conference, Novi Sad, Serbia Konferencija kreativnih industrija

1. Manuela GrafManuela Graf
Institute for Study in Cultural DevelopmentInstitute for Study in Cultural Development,, SerbiaSerbia
&&
Cluster of Cultural RoutesCluster of Cultural Routes
Novi Sad, 2013.Novi Sad, 2013.
Regional cooperationRegional cooperation
through culturalthrough cultural
routesroutes

2. Cluster of Cultural Routes
 It should be new non-profit destination marketing and
management organization for cultural heritage tourism.
Cluster has linked many stakeholders, over 40:
- cultural institutions
- tourist organizations
- civil society organizations
- even 5 faculty
- SMEs
The first projects:
European Tesla Ways , Cradle of Metallurgy and The Dragon

3. Why cultural routes?
The Cultural Routes are unique cultural and tourism
products that thematically linked more attractions and
interesting destinations, in one or more countries.
Those have promoted the common cultural heritage of
Europe and the world, increasing awareness about
necessity of heritage protection, build on the uniqueness of
individual regions in the tourism market.
The economic and social impacts of the routes are crucial
to the entire region development.

4. The Cultural Routes:
stir intercultural dialog
up
contributing to the
protection of cultural
diversity, the science
development,
improvement of
education through non-
formal learning
also are very important
for economic sectors
development, building
clusters and other
networks
encourage creativity and
innovation in all areas

5. Creative industries
– engine of local development
One it was trade that promoted culture,
now it is the culture that promote trade.
The best packaging of a product is its
civilisation and its history.
Georges Karabatos, President of the Messenia Chamber of Comerce and Industry

6. Cultural Routes as
leading trend in tourism
The Council of Europe has established 24 Cultural
Routes, stretching across 70 countries on four
continents, and include thousands of attractive
destinations
European Route of Industrial Heritage currently
represents more than 1.000 locations in 43 countries
and has between two and three million visitors a year

7. Autor of project: Manuela Graf
Map: Aleksandar Stanojlović
Design: Aleksandar Sretenović
Lead organization: Centre for Study in Cultural
Development & Cluster of Cultural Routes
Patrons: Electric Power Industry of Serbia
and ITAcademy LINK group Belgrade

9. Small living
museums
Ten old hydroelectric power
plants of Electric Power
Industry of Serbia
The fact that exist great
number of saved old working
hydroelectric power plants is
incredible

10. HPP Pod gradom – 113 years old

11. HPP Vučje – 110 years old

12. HPP Sveta Petka – 105 years old

13. HPP Gamzigrad – 103 years old

14. HPP Moravica – 102 years old

19. Countries where Tesla
lived and worked
Croatia
Smiljan – place where Tesla was born
Karlovac – Tesla attended high school
Zagreb – Technical Museum
Ozalj and Krka - two old hydroelectric
power stations
Slovenia
Maribor – the place where Tesla lived
Austria & Czech Republic
Graz & Prague – Tesla studied to University
in Gratz and Prague
Hungary & France
Budapest, Paris & Strasbourg – Tesla lived
and worked

22. Mining route
– Balkan cradle of metallurgy
Belovode - The first metal melting began
7.000 years ago in the village Veliko Laole,
today's Belovode arheological site in The
Eastern Serbia
Rudna glava – the most older main in the world
Pločnik – prehistoric large industrial center
Senj Mine – symbol of industrialization,
established in 1853. as the oldest brown
coal mine in Serbia; future the City-Museum
Majdanpek and Bor – mining towns; the Mining
museum in Bor and the Mining Cafe
Mines in Aleksinac and Knjaževac - stories
about dwarfs
Autor of project: Manuela Graf,; Map: Aleksandar Stanojlović;
Lead organizations: Centre for study in cultural development &
Cluster of Cultural Routes

23. Illustration: Miloš Vujanovi ,ć book “Faries and Dragons: serbian mythology”, Orfelin Publishing

24. Illustrations: Miloš Vujanovi ,ć book “Faries and Dragons: serbian mythology,” Orfelin Publishing

25. Vranje, Markovo kale (Marko’s
tower) - Kraljević Marko
Pirot fortress – Marko’s uncle
Momčilo and his winged horse Jabučilo
Prokulje, the Hisar fortress - Nine
brothers Jugović, uncles of Despot
Stefan Lazarević
Radan mountain & Toplica – the
Dragon of Radan (Kosančić Ivan) and
the Dragon of Toplica (Toplica Milan)
Kruševac, Golubac, Belgrade -
Stefan Lazarević, one of the first knights
to join the Order of the Dragon founded
by Hungarian king Singismund. His grave
is in Manasija or Koporin Monastery.
Jastrebac moutnain – the Dragon of
Jastrebac
Miroč – the mountain famous for fairies
Smederevo, Vršac - Vuk Grgurević
Branković , the Fiery Dragon Wolf.
Avala - haiduk Vasa Čarapić, The
Dragon of Avala
Noćaj – haiduk Stojan Čupić, the
Dragon of Noćaj
Dragons route in Serbia
Autor of project: Manuela Graf,; Map: Aleksandar Stanojlović; Illustration: Miloš Vujanović;
Lead organizations: Centre for study in cultural development & Cluster of Cultural Routes

26. Thank you forThank you for
attention!attention!
Manuela GrafManuela Graf
e-mail: ela_graf@yahoo.come-mail: ela_graf@yahoo.com