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Case Study: The Evolution of Great Eastern Women's Run Community Management, by KRDS Singapore
1.
2. Creating excitement in social media for Asia’s
largest women’s-only race amongst a community
of active women runners in Singapore.
3. Creation of running, fitness
and lifestyle-related content
that the community will find
inspiring on Facebook.
Regular timeline contests
incentivising the most
engaged members of the
community.
Launch of GEWR’s Instagram
page, curating content from
their Run To Live Great
Participants – a group of 100
social media influencers.
SOLUTION
6. Sponsored 50 pairs of women and provided them with gear and access to exclusive
events (such as training sessions) that will help them train for the race. These women
are then invited to share their experiences in social media.
Run To Live Great Programme
Over 2,000+ photos were shared on Instagram
by the participants.
10. Jun – Nov 2014 Results
(vs. same time period in 2013)
85%
Increase in Average
Number of Actions per
post
60%
Increase in Average
Post ORGANIC
REACH
11. 205
Total Posts
60+
Live Photos Posted
(including fringe activities prior to race)
855,000+
Total Cumulated
Organic Contacts
233,000+
Total Actions on Post
Jun – Nov 2014 Results
12. 0 to 454
Followers in 6 months
RESULTS (Jun – Dec
2014)
2,600+
Contacts made with
Target audience
3,000+
Photos posted to the account
and campaign hashtags
21+
Contacts Per Post