These are conversation prompts for college faculty discussions about Facebook and student technology trends. Put together by Swift Kick.

1. t he s ecr ets
&
beh ind:

2. Your Institution:

3. Your Institution:
Administration
Advisors / Faculty
Students

4. Administration
Advisors / Faculty
Students
Technology Change

5. Technology Change

6. Just heard of it Nervous about it Love it
Technology Change

7. Just heard of it Nervous about it Love it
Technology Change

8. Just heard of it Nervous about it Love it
Technology Change

9. Do
faculty
belong
Yes. on No.
Facebook?
We should meet them It is students’ private space.
where they are.

10. Plus alumni!!

11. Orientation:

13. If we don’t introduce
them around something
positive -
They will
meet
over beer.

15. Myspace/Facebook
Behavior
good Megaphone

16. From:
Learning
Reconsidered
NASPA / ACPA, 2004

18. What’s
public?

21. Mass
Personalization

22. Students
are the
center
“The focus of education must shift to identity development.”
-Learning Reconsidered

23. Students
are the
center

25. r
ee
ar
C

26. Social

27. a l
u r
lt
u
C

28. Spiritual

29. al
ic
lit
Po

30. Special
Interest

31. A
ca
d em
ic
s

32. Athletics

33. Diversity

34. All about
Connections
Soccer (Around +’s)

35. Filters:
Opportunity

38. Op
po
rtu
nit
y

39. 1 Orientation is the chance to be essential.
2 Facilitate and organize the student profile.
3 Identity profiles will become the gateway for everything.

40. 1 Orientation is the chance to be essential.
2 Facilitate and organize the student profile.
3 Identity profiles will become the gateway for everything.

41. All about
Connections
Soccer (Around +’s)

42. Stay Connected
Kevin Prentiss
kevin@swiftkickonline.com

43. Ignorance Rejection Acceptance Use

44. None Anger Fear Appreciation
Ignorance Rejection Acceptance Use

45. None Anger Fear Appreciation
Ignorance Rejection Acceptance Use
Computer
Cell Phone
Email
Instant Messenger
Facebook

46. None Anger Fear Appreciation
Ignorance Rejection Acceptance Use
Computer X
Cell Phone X
Email X
Instant Messenger X
Facebook X

47. None Anger Fear Appreciation
Ignorance Rejection Acceptance Use
Computer X
Cell Phone X
Email X
Instant Messenger X
Facebook X
Second Life X
Geolocation X
Nanobots X

48. - Peter Scholtes

49. 93% 80%
of college students use:
or
*David Epstein, “The Many Faces of Facebook,” Inside Higher Ed, June 15, 2006

50. 63%
login everyday:
*Mitrano, “Thoughts on Facebook.”

52. Glass Bedroom

53. ow
N
in
ile !
ob
M
Glass Bedroom

54. If you do it, chances are good:

55. If you do it, chances are good:
Someone will take a picture

56. If you do it, chances are good:
Someone will take a picture
The picture will be online

57. If you do it, chances are good:
Someone will take a picture
The picture will be online
What about privacy settings?

60. If you do it, chances are good:
Someone will take a picture
The picture will be online

61. If you do it, chances are good:
Someone will take a picture
The picture will be online
It will be linked to you, forever.

67. Facebook Activity on Thursday Nights
Activity by Minute
380 K
370 K
360 K
350 K
# of Users 340 K
330 K
320 K
310 K
300 K
4:00 5:00 6:00 7:00 9:00 10:00 11:00
Time

68. Does
Facebook
Yes. increase No.
social
capital? It takes away from
It’s just the new way “real world” time
to manage friends. and skill development.

69. Status

70. Status
is
the new
front
porch

71. Relationships
Real World
Life Friends {
Friends
Names

72. Relationships
Life Friends
Facebook
Friends
Names
{

73. EXTRA SLIDES

74. Other Goodies

75. Other Goodies

76. Other Goodies

77. Other Goodies

78. Other Goodies

79. Other Goodies

80. Myspace/Facebook
Behavior
good Megaphone

83. 35 times more likely to get
offered a job if you have
54 or more friends.

86. PEW/INTERNET
PEW INTERNET & AMERICAN LIFE PROJECT

87. PEW/INTERNET
PEW INTERNET & AMERICAN LIFE PROJECT
Are Students Safe Online?

88. PEW/INTERNET
PEW INTERNET & AMERICAN LIFE PROJECT
Actually yes.

89. PEW/INTERNET
PEW INTERNET & AMERICAN LIFE PROJECT
66%
of 18-22 year old users
block access.

90. PEW/INTERNET
PEW INTERNET & AMERICAN LIFE PROJECT
92%
of 18-22 year old users
don’t reply to unknown
messages.

91. CC:
Subject: Working at Facebook?
Hi Dan,
I’m VP and GM at Facebook, the top site for college students in the US. Given your
experience at LookSmart, I thought you might be a good fit. Facebook is still a very
small team despite having a strong market position, so this is a great opportunity for
the right person. If you’re interested in talking with us, please let me know the best
way to get in touch with you.
Thanks, Matt
Facebook.com

94. hello?

95. welcome!
welcome!
welcome!

96. Relationship
Influence

98. 93% 80%
of college students use:
or
*David Epstein, “The Many Faces of Facebook,” Inside Higher Ed, June 15, 2006

99. Ignorance Rejection Acceptance Use

100. None Anger Fear Appreciation
Ignorance Rejection Acceptance Use

101. None Anger Fear Appreciation
Ignorance Rejection Acceptance Use
Computer
Cell Phone
Email
Instant Messenger
Facebook

102. None Anger Fear Appreciation
Ignorance Rejection Acceptance Use
Computer X
Cell Phone X
Email X
Instant Messenger X
Facebook X

103. None Anger Fear Appreciation
Ignorance Rejection Acceptance Use
Computer X
Cell Phone X
Email X
Instant Messenger X
Facebook X
Second Life X
Geolocation X
Nanobots X

104. None Anger Fear Appreciation
Ignorance Rejection Acceptance Use
Computer X
Cell Phone X
Email X
Instant Messenger X
Facebook X
Second Life X
Geolocation X
Nanobots X

105. None Anger Fear Appreciation
Ignorance Rejection Acceptance Use
Computer X
Cell Phone X
Email X
Instant Messenger X
Facebook X
Second Life X
Geolocation X
Nanobots X

106. Steps????????????

107. Building Relevancy:
Survey Segment Deliver
Good education is
exactly what
you
want.

108. Building Relevancy:
Survey Segment Deliver

109. Building Relevancy:
Survey Segment Deliver
{ •
•
•
Affinity Groups
Learning Groups
Marketing Groups

110. Building Relevancy:
Survey Segment Deliver
Hello?

111. Building Relevancy:
Survey Segment Deliver
Welcome?
Welcome?
Welcome?

112. Building Relevancy:
Survey Segment Deliver
Content Channel

113. Building Relevancy:
Survey Segment Deliver
Content Channel
High Quality
Addresses my interests
Well made
Fresh
Substantive
Compelling

114. Building Relevancy:
Survey Segment Deliver
Content Channel
High Quality
Addresses my interests E-mail
Well made
Fresh Social Network
Substantive
Compelling Text Message

115. Building Relevancy:
Survey Segment Deliver
Content: Relationships Channel
E-mail
Social Network
Text Message

116. u rveyed
S el fS
Search:
“Student Government”

117. {
u rveyed
itu tio nS
In st The institutions’ value system:
Academics
Leadership
New Concepts
Service
Etc.

118. rveyed Self
ion Su Surv
Instit ut eyed
In fo Info

119. Building Relevancy:
Survey Segment student gov
Deliver
campus crusade
Academic Sports Interests drama club
running club
chess club
entrepreneurs
computer science

120. CouchSurfing.com
Travel For Free

121. CouchSurfing.com
Travel For Free

122. Increase “relational density”

123. Involvement refers to the physical
and psychological time and energy
invested in the educational process.
(Astin, 1991)

124. Transparency

125. In College...Facebook Wins!

126. Three questions determine social behavior:

127. Three questions determine social behavior:
1. How do I fit in?

128. Three questions determine social behavior:
1. How do I fit in?
2. How might I be unique?

129. Three questions determine social behavior:
1. How do I fit in?
2. How might I be unique?
3. How can I be cool?
Harris, Judith R. (2006) No Two Alike. New York: W. W. Norton

130. Three questions determine social behavior:
1. How do I fit in?
2. How might I be unique?
3. How can I be cool?
Harris, Judith R. (2006) No Two Alike. New York: W. W. Norton

131. 3. How can I be cool?

133. Social Context
+/-

134. Social Context Institutional Context
+/- +

135. Social Context Institutional Context
+/- +
You