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Incremental design -
why I hate projects and love feedback
Karri-Pekka Laakso, Reaktor
Confidential©2015Reaktor.Allrightsreserved.
Pride
The Previous System
Improvement
Pride
Designed
Implemented
In Production
Used
Received Feedback
The Project
Top Gun
(1986)
Top Gun
(1986)
Confidential©2015Reaktor.Allrightsreserved.
Incremental
Design
Confidential©2015Reaktor.Allrightsreserved.
Incremental
Design
Backlog 1
1. Workers to the construction site (basic contract)
2. Company-specific prices
3. Overlapping contracts
4. “Shopping basket” of candidates visible for all colleagues
5. Different contract terms
6. Worker “profile page”
7. Create new worker (interview support)
8. Skills as tags
9. Hoursheet support
Backlog 2
1. Workers to the construction site (basic contract)
5. Different contract terms
2. Company-specific prices
3. Overlapping contracts
4. “Shopping basket” of candidates visible for all colleagues
6. Worker “profile page”
7. Create new worker (interview support)
8. Skills as tags
9. Hoursheet support
Backlog 3
1. Workers to the construction site (basic contract)
5. Different contract terms
2. Company-specific prices
10. Percent prices: price = salary x n%
3. Overlapping contracts
4. “Shopping basket” of candidates visible for all colleagues
6. Worker “profile page”
7. Create new worker (interview support)
8. Skills as tags
9. Hoursheet support
Backlog 4
1. Workers to the construction site (basic contract)
5. Different contract terms
2. Company-specific prices
10. Percent prices: price = salary x n%
11. “You can’t change the price” tooltip
3. Overlapping contracts
4. “Shopping basket” of candidates visible for all colleagues
6. Worker “profile page”
7. Create new worker (interview support)
8. Skills as tags
Backlog 5
1. Workers to the construction site (basic contract)
5. Different contract terms
2. Company-specific prices
10. Percent prices: price = salary x n%
11. “You can’t change the price” tooltip
12. Navigation to the latest contract
3. Overlapping contracts
4. “Shopping basket” of candidates visible for all colleagues
6. Worker “profile page”
7. Create new worker (interview support)
Backlog 6
1. Workers to the construction site (basic contract)
5. Different contract terms
2. Company-specific prices
10. Percent prices: price = salary x n%
11. “You can’t change the price” tooltip
12. Navigation to the latest contract
13. Who are free in a couple of days?
3. Overlapping contracts
4. “Shopping basket” of candidates visible for all colleagues
6. Worker “profile page”
Backlog 7
1. Workers to the construction site (basic contract)
5. Different contract terms
2. Company-specific prices
10. Percent prices: price = salary x n%
11. “You can’t change the price” tooltip
12. Navigation to the latest contract
13. Who are free in a couple of days?
9. Hoursheet support
3. Overlapping contracts
4. “Shopping basket” of candidates visible for all colleagues
Backlog 8
1. Workers to the construction site (basic contract)
5. Different contract terms
2. Company-specific prices
10. Percent prices: price = salary x n%
11. “You can’t change the price” tooltip
12. Navigation to the latest contract
13. Who are free in a couple of days?
9. Hoursheet support
6. Worker “profile page”
3. Overlapping contracts
Two Backlogs
Initial plan
1. Workers to the construction site
2. Company-specific prices
3. Overlapping contracts
4. “Shopping basket” of candidates
5. Different contract terms
6. Worker “profile page”
7. New worker (interview support)
8. Skills as tags
9. Hoursheet support
Actually implemented
1. Workers to the construction site
5. Different contract terms
2. Company-specific prices
10. Percent prices: price = salary x n%
11. “You can’t change the price” tooltip
12. Navigation to the latest contract
13. Who are free in a couple of days?
9. Hoursheet support
6. Worker “profile page”
New Items
Initial plan
1. Workers to the construction site
2. Company-specific prices
3. Overlapping contracts
4. “Shopping basket” of candidates
5. Different contract terms
6. Worker “profile page”
7. New worker (interview support)
8. Skills as tags
9. Hoursheet support
Actually implemented
1. Workers to the construction site
5. Different contract terms
2. Company-specific prices
10. Percent prices: price = salary x n%
11. “You can’t change the price” tooltip
12. Navigation to the latest contract
13. Who are free in a couple of days?
9. Hoursheet support
6. Worker “profile page”
Implemented Initial Items
Initial plan
1. Workers to the construction site
2. Company-specific prices
3. Overlapping contracts
4. “Shopping basket” of candidates
5. Different contract terms
6. Worker “profile page”
7. New worker (interview support)
8. Skills as tags
9. Hoursheet support
Actually implemented
1. Workers to the construction site
5. Different contract terms
2. Company-specific prices
10. Percent prices: price = salary x n%
11. “You can’t change the price” tooltip
12. Navigation to the latest contract
13. Who are free in a couple of days?
9. Hoursheet support
6. Worker “profile page”
Multitasking
Confidential©2015Reaktor.Allrightsreserved.
Final -
for now
Photo credit: https://www.flickr.com/photos/jonolave/
Confidential©2015Reaktor.Allrightsreserved.
Overdoing
Photo credit: https://www.flickr.com/photos/kojikawano/
Confidential©2015Reaktor.Allrightsreserved.
Exploration
Photo credit: https://www.flickr.com/photos/ninara/Photo credit: https://www.flickr.com/photos/ninara/
Confidential©2015Reaktor.Allrightsreserved.
Being wrong
Photo credit: https://www.flickr.com/photos/116615253@N02/
Reaktor Helsinki
Mannerheimintie 2
00100 Helsinki
Finland

Reaktor New York
401 Park Avenue South 10th fl
New York NY 10016
USA

Reaktor Tokyo
6823 Building, 701
Roppongi 6-8-23
Minato-ku
Tokyo 106-0032 JAPAN
Thanks! Your turn.
Karri-Pekka Laakso
karri-pekka.laakso@reaktor.com

+358505059880

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Incremental design - why I hate projects and love feedback

  • 1. Incremental design - why I hate projects and love feedback Karri-Pekka Laakso, Reaktor
  • 8.
  • 12.
  • 14. Backlog 1 1. Workers to the construction site (basic contract) 2. Company-specific prices 3. Overlapping contracts 4. “Shopping basket” of candidates visible for all colleagues 5. Different contract terms 6. Worker “profile page” 7. Create new worker (interview support) 8. Skills as tags 9. Hoursheet support
  • 15. Backlog 2 1. Workers to the construction site (basic contract) 5. Different contract terms 2. Company-specific prices 3. Overlapping contracts 4. “Shopping basket” of candidates visible for all colleagues 6. Worker “profile page” 7. Create new worker (interview support) 8. Skills as tags 9. Hoursheet support
  • 16. Backlog 3 1. Workers to the construction site (basic contract) 5. Different contract terms 2. Company-specific prices 10. Percent prices: price = salary x n% 3. Overlapping contracts 4. “Shopping basket” of candidates visible for all colleagues 6. Worker “profile page” 7. Create new worker (interview support) 8. Skills as tags 9. Hoursheet support
  • 17. Backlog 4 1. Workers to the construction site (basic contract) 5. Different contract terms 2. Company-specific prices 10. Percent prices: price = salary x n% 11. “You can’t change the price” tooltip 3. Overlapping contracts 4. “Shopping basket” of candidates visible for all colleagues 6. Worker “profile page” 7. Create new worker (interview support) 8. Skills as tags
  • 18. Backlog 5 1. Workers to the construction site (basic contract) 5. Different contract terms 2. Company-specific prices 10. Percent prices: price = salary x n% 11. “You can’t change the price” tooltip 12. Navigation to the latest contract 3. Overlapping contracts 4. “Shopping basket” of candidates visible for all colleagues 6. Worker “profile page” 7. Create new worker (interview support)
  • 19. Backlog 6 1. Workers to the construction site (basic contract) 5. Different contract terms 2. Company-specific prices 10. Percent prices: price = salary x n% 11. “You can’t change the price” tooltip 12. Navigation to the latest contract 13. Who are free in a couple of days? 3. Overlapping contracts 4. “Shopping basket” of candidates visible for all colleagues 6. Worker “profile page”
  • 20. Backlog 7 1. Workers to the construction site (basic contract) 5. Different contract terms 2. Company-specific prices 10. Percent prices: price = salary x n% 11. “You can’t change the price” tooltip 12. Navigation to the latest contract 13. Who are free in a couple of days? 9. Hoursheet support 3. Overlapping contracts 4. “Shopping basket” of candidates visible for all colleagues
  • 21. Backlog 8 1. Workers to the construction site (basic contract) 5. Different contract terms 2. Company-specific prices 10. Percent prices: price = salary x n% 11. “You can’t change the price” tooltip 12. Navigation to the latest contract 13. Who are free in a couple of days? 9. Hoursheet support 6. Worker “profile page” 3. Overlapping contracts
  • 22. Two Backlogs Initial plan 1. Workers to the construction site 2. Company-specific prices 3. Overlapping contracts 4. “Shopping basket” of candidates 5. Different contract terms 6. Worker “profile page” 7. New worker (interview support) 8. Skills as tags 9. Hoursheet support Actually implemented 1. Workers to the construction site 5. Different contract terms 2. Company-specific prices 10. Percent prices: price = salary x n% 11. “You can’t change the price” tooltip 12. Navigation to the latest contract 13. Who are free in a couple of days? 9. Hoursheet support 6. Worker “profile page”
  • 23. New Items Initial plan 1. Workers to the construction site 2. Company-specific prices 3. Overlapping contracts 4. “Shopping basket” of candidates 5. Different contract terms 6. Worker “profile page” 7. New worker (interview support) 8. Skills as tags 9. Hoursheet support Actually implemented 1. Workers to the construction site 5. Different contract terms 2. Company-specific prices 10. Percent prices: price = salary x n% 11. “You can’t change the price” tooltip 12. Navigation to the latest contract 13. Who are free in a couple of days? 9. Hoursheet support 6. Worker “profile page”
  • 24. Implemented Initial Items Initial plan 1. Workers to the construction site 2. Company-specific prices 3. Overlapping contracts 4. “Shopping basket” of candidates 5. Different contract terms 6. Worker “profile page” 7. New worker (interview support) 8. Skills as tags 9. Hoursheet support Actually implemented 1. Workers to the construction site 5. Different contract terms 2. Company-specific prices 10. Percent prices: price = salary x n% 11. “You can’t change the price” tooltip 12. Navigation to the latest contract 13. Who are free in a couple of days? 9. Hoursheet support 6. Worker “profile page”
  • 26. Confidential©2015Reaktor.Allrightsreserved. Final - for now Photo credit: https://www.flickr.com/photos/jonolave/
  • 29. Confidential©2015Reaktor.Allrightsreserved. Being wrong Photo credit: https://www.flickr.com/photos/116615253@N02/
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