Ecological Succession. ( ECOSYSTEM, B. Pharmacy, 1st Year, Sem-II, Environmen...
Introduction to business research
1. Dr. Kshitija Gandhi
PHD, MPHIL, MCOM,MBA,UGC NET
Vice Principal
Pratibha College of
Commerce and Computer studies
Introduction to Business
Research
2. Flow of lecture
• Introduction
• Definition
• Objectives
• Significance
• Features of a Good Research
• Steps in Scientific Research Process
• Research Methods v/s Research Methodology
• Ethics and Modern practices in Research: Ethical Issues in
Research – Plagiarism
• Role of Computer in Research
• Application of Statistical software-. Introduction to SPSS
4. Introduction of Research
To find out more about interest you need to find out a path.
To proceed on that path u must know what is starting point
It may be something you might have read and that made you to think over it.
You may be fascinated by a particular field and want to find out something more about
it.
In your interested area there may be something not working or something un known
There may be something hypothesised and that needs to be tested.
5. Introduction of Research
To find out more about interest you need to find out
a path.
To proceed on that path u must know what is
starting point
It may be something you might have read and that
made you to think over it.
U have a interest in particular area and u are
interested to find out more about it.
6. Introduction of Research
If u want to find
out the link
between Mukesh
Ambani and his
business
Emperor
Poverty and
Crime
Education and
standard of
living
Absenteeism in
classes and
academic results
7. What is Science
Scientific Research
It contributes to a body
of science, and
It follows the scientific
method
8. What is Science
The word “science” is derived from the Latin word scientia
meaning knowledge.
Science refers to a systematic and organized body of knowledge
in any area of inquiry that is acquired using “the scientific
method”
Science can be grouped into two broad categories: natural
science and social science.
9. Natural science is the science of
naturally occurring objects or
phenomena, such as light,
objects, matter, earth, celestial
bodies, or the human body
Social science is the science of
people or collections of people,
such as groups, firms, societies,
or economies, and their
individual or collective behaviors
10. Introduction of Research
Research is a process to discover new knowledge.
In the Code of Federal Regulations (45 CFR 46.102(d)) pertaining to
the protection of human subjects research is defined as:
“A systematic investigation (i.e., the gathering and analysis of
information) designed to develop or contribute
to generalizable knowledge.”
11. Introduction of Research
The National Academy of Sciences states that the object of
research is to “extend human knowledge of the physical,
biological, or social world beyond what is already known.”
Research is different than other forms of discovering
knowledge (like reading a book) because it uses a systematic
process called the Scientific Method.
12. Mental Road Map
What was I
studying?
Why was this
topic important
to investigate?
What did we
know about this
topic before I did
this study?
How will this
study advance
new knowledge
or new ways of
understanding?
13. Meaning and Definition of Research
The word “research”
originated from the old
French word recerchier”
Meaning to search and
search again.
14. Definition
Research in common
parlance refers to a
search for knowledge.It
may be defined as a
• scientific and
systematic search for
pertinent information
on a specific
topic/area.
Research is an art of
scientific investigation.
The Advanced Learner’s
Dictionary of Current
English
• a careful investigation
or inquiry especially
through search for new
facts in any branch of
knowledge”.
15. Definition
Redman and Mory
define research
• a systematized effort
to gain new knowledge
Some people consider
research
• a movement, a
movement from known
to unknown.
It is actually a voyage of
discovery.
16. Research Objectives
Research is a
scientific approach
of answering a
research question
Solving a problem
or generating new
knowledge
through a
systematic and
orderly collection,
organization
Analysis of
information with
an ultimate goal of
making the
research useful in
decision-making
17. Objectives : What are you doing and how
are you doing it?
• Articulating your aims and objectives.
18.
19.
20. A statement of research objectives can serve to
guide the activities of research.
Objective
•To describe what factors farmers
take into account in making such
decisions as whether to adopt a
new technology or what crops to
grow
Specific
•The research will end the study by
being able to specify factors which
emerged in household decisions
21. Objective:
•To develop a budget for reducing
pollution by an enterprise
Specific
•The result will be the specification
of a pollution reduction budget.
https://www.soas.ac.uk/cedep-demos/000_P506_RM_3736
Demo/unit1/page_26.htm
22. Objective:
•To describe the habitat of the
giant panda in China.
Specific
•Creating a picture of the
habitat of the giant panda in
China.
It literally implies repeating a search for something and implicitly assumes that the
earlier search was not exhaustive and complete in the sense that there is still scope for
improvement. Research
