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AdMakerUserEnquete_en_201106
1.
by Nobot Inc. Japanese
iPhone/Android users survey 07/2011 Copyright © 2011 Nobot Inc. All Rights Reserved. Nobot Inc.
2.
Summary [Summary] For this study,
we put out a survey from June 10th, 2011 to June 18th, 2011 to iPhone/Android users with AdMaker installed. We received a total of 869 responses from iPhone and Android users combined. Survey Period : 06/10/2011 ~ 06/18/2011 Survey Method : A banner displayed inside the application which directed users to the survey page. Surveyed Area : All countries Target Demographic : iPhone/Android users using the application Valid Responses : iPhone user surveys: 446, Android user surveys : 423 ※About this questionnaire This is a questionnaire periodically carried out by Nobot in order to better understand smartphone users. It was last conducted in March, 2011 and the results have been published below. http://www.slideshare.net/kozuhiko/admakeruserenquete Copyright © 2011 Nobot Inc. All Rights Reserved. 2
3.
Age and Gender
<iPhone Users> <Android Users> 25% 20% 15% 10% 5% 0% 0% 5% 10% 15% 20% 25% ~10s, ~10s, 10.1% 10.4% 20s, 19.3% 20s, 17.9% Male Male 30s, 18.8% 30s, 21.5% 69.5% 男性 71.9% 男性 40s, 16.5% 40s, 16.1% 50s, 4.5% 50s, 4.2% 60s~, 60s~, 0.7% 1.4% ~10s, ~10s, 2.7% 2.8% 20s, 13.5% 20s, 12.7% Female Female 30s, 7.4% 30s, 7.5% 30.5% 女性 28.1% 女性 40s, 5.6% 40s, 4.5% 50s, 0.9% 50s, 0.5% 60s~, 60s~, 0.4% 0.0% Copyright © 2011 Nobot Inc. All Rights Reserved. 3
4.
Professions
<iPhone Users> <Android Users> 100% 5.2% 4.2% 4.5% 6.7% Others 80% 19.6% 20.9% Homemaker 60% 40% Student 67.3% 71.7% 20% Employed 0% Copyright © 2011 Nobot Inc. All Rights Reserved. 4
5.
Marriage Status, Residence
Q. Are you married now? Q. Tell us about your residence. 100% 100% 0.4% 1.9% 4.3% 4.7% 16.8% Other 16.3% 80% 80% 52.0% 60.3% Never Corporate housing/dormitory married 60% 60% 34.5% 37.6% Home owned by self 40% 40% Married Rental (including divorced/wid 48.0% owed) 20% 20% 43.9% 39.7% 39.5% Home owned by the family 0% 0% <iPhone Users> <Android Users> <iPhone Users> <Android Users> Copyright © 2011 Nobot Inc. All Rights Reserved. 5
6.
Individual income, Household
income Q. Tell us about your own annual income. Q. Tell us about the income of all members of your family. 100% 3.4% 2.6% 100% 2.7% 1.2% 17.5% 17.3% I don't know I don't know 16.8% 16.4% 80% 80% 10.5% 10.2% 10 million Yens 10 million Yens or or more more 60% 60% 47.1% 50.6% Less than 10 30.0% 29.1% Less than 10 million Yens million Yens 40% 40% Less than 5 Less than 5 million million Yens Yens 35.7% 36.4% 20% 20% Less than 1 Less than 1 million 30.5% 28.8% million Yens Yens 6.3% 7.1% 0% 0% <iPhone Users> <Android Users> <iPhone Users> <Android Users> Copyright © 2011 Nobot Inc. All Rights Reserved. 6
7.
Viewing of ads
inside free apps Q. How much do you look at ads displayed inside free apps? <iPhone Users> <Android Users> 100% 11.2% 11.1% Never before 80% 32.2% 37.4% Few times 60% Sometimes 40% 37.6% 34.1% Often 20% Every time 13.0% 15.8% 0% 4.3% 3.3% Copyright © 2011 Nobot Inc. All Rights Reserved. 7
8.
About your clicking
the ads in free apps Q. How often do you click ads on free apps? <iPhone Users> <Android Users> 100% 14.6% 15.1% Never before 80% Few times 60% 51.3% 49.4% Sometimes 40% Often 20% 28.5% 30.0% Every time 3.1% 4.3% 0% 2.5% 1.2% Copyright © 2011 Nobot Inc. All Rights Reserved. 8
9.
Number of free
apps downloads Q. About how many free apps do you download each month? <iPhone Users> <Android Users> 100% 3.1% 2.8% 3.1% 1.9% 9.7% More than 31 11.4% 80% 21-30 30.0% 30.3% 60% 11-20 6-10 40% 50.4% 55.0% 1-5 20% 0 0% 1.6% 0.7% Copyright © 2011 Nobot Inc. All Rights Reserved. 9
10.
Number of paid
apps downloads Q. About how many paid apps do you download each month? <iPhone Users> <Android Users> 0.2% 1.0% 100% 0.2% 0.5% 4.5% 1.4% More than 31 29.2% 80% 21-30 53.1% 60% 11-20 6-10 40% 68.6% 1-5 20% 41.9% 0 0% Copyright © 2011 Nobot Inc. All Rights Reserved. 10
11.
Regarding action taken
after reading the advertisement Q: After viewing/clicking the advertisement, what did you do next? 0% 10% 20% 30% 40% 50% 60% Carried out an Internet search 16.6% 19.6% Visited the product/service website in order 15.9% iPhone to find out more 15.4% Android Looked for information on web forums 8.5% 8.0% Took steps towards purchasing/applying 7.4% 4.7% Introduced it on Twitter or Facebook 1.3% 1.2% Other 3.1% 3.1% No action taken 51.8% 49.9% Copyright © 2011 Nobot Inc. All Rights Reserved. 11
12.
Regarding your purchasing
experience Q. Have you ever purchased anything using a smartphone? <iPhone Users> <Android Users> 100% 5.4% more than 10 16.8% 1.9% 3.1% 12.5% 80% 6-9 18.6% 60% 23.8% 3-5 20.4% 40% 1-2 56.0% 41.0% 20% 0 0% Copyright © 2011 Nobot Inc. All Rights Reserved. 12
13.
Regarding what you
have bought Q. Please tell us what you have bought using a smartphone. 0% 5% 10% 15% 20% 25% 30% 35% 40% Cosmetics / Perfume 5.6% 4.7% Fashion 13.2% 10.6% Books / CDs / DVDs 34.1% 20.8% Consumer electronics / TVs / PCs 16.1% 13.7% Food / Drinks / Alcohol 11.4% 5.7% Furniture / Interior Furnishings 5.2% 3.5% Health Foods 4.3% 1.9% Kids / Babies 4.3% 1.9% Pets / Flowers 2.2% 0.7% 5.4% iPhone Sports / Outdoors 4.0% Android Travel / Tickets 11.7% 4.3% Others 9.9% 7.6% Copyright © 2011 Nobot Inc. All Rights Reserved. 13
14.
Regarding Social Media
You Often Use Q. Regarding Social Media You Often Use 0% 10% 20% 30% 40% 50% 60% 17.3% mobage 31.0% 20.6% GREE 30.7% 46.4% mixi 47.8% 54.5% Twitter 45.6% 30.3% Facebook 18.7% 1.6% LinkedIn 0.5% iPhone Android 19.7% Nothing 21.7% Copyright © 2011 Nobot Inc. All Rights Reserved. 14
15.
Apps Categories Q. What
categories of apps do you use frequently? 0% 10% 20% 30% 40% 50% 60% 70% 80% Entertainment 41.5% 39.2% Education 16.8% 5.7% Games 68.6% 51.5% Healthcare & Fitness 9.2% 6.1% Productivity 39.5% 32.9% Photography 34.8% 16.5% Sports 7.0% 6.4% Social Networking 33.2% 27.9% Weather 40.6% 40.2% Books 10.3% 4.0% Navigation 22.2% 20.1% News 31.6% 41.8% Business 15.0% 11.1% Finance 3.8% 5.0% Music 28.7% 28.4% Medical 4.7% 2.8% Utilities 18.6% 13.9% 12.6% iPhone Lifestyle 9.5% Travel 8.5% Android 6.4% Reference 18.2% 19.1% Copyright © 2011 Nobot Inc. All Rights Reserved. 15
16.
Security of Android Q.
What do you think about security of Android? 2.1% Very concerned 11.1% 18.6% Somewhat concerned 23.3% Neither concerned or unconcerned Not very concerned 44.8% Not concerned at all Copyright © 2011 Nobot Inc. All Rights Reserved. 16
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