Here are some quick ideas I put together as part of a proposal for a session at SXSWi 2013. Want to hear more at SXSW? Vote here: http://panelpicker.sxsw.com/vote/1603

1. Story Centered Design
Ideas for SXSW 2013

2. We used to design for print.
CC - http://egantaedzigns.deviantart.com/art/richard-L-gregory-92787617

3. And critique was easy.
Creative Commons flickr.com/photos/fish2000/266301780

4. Because critiquing
is just like using it.
CC - http://www.flickr.com/photos/the_undergraduate/3468895867

5. Now we design interfaces.

6. But we still
critique
by looking at
screens.
CC - http://www.flickr.com/photos/the_undergraduate/3468895867

7. I call this way of working
Screen Based Design

8. But people don’t see your
product as a set of screens.
ey don’t see a feature
matrix.

9. People use your product
in short little flows.
ey come and go, across
different devices, dozens
of times.

10. Let’s forget features and screens.
Story Centered Design

11. 4 things you can do
to be story centered.

12. 1
Storyboard before you sketch
Focus on how to bring the customer along with you.
CC - http://www.flickr.com/photos/doos/4174319172/

13. 2
Use Fireworks before Photoshop
Pages and symbols help you construct robust stories.
CC - http://www.flickr.com/photos/cameraslayer/721257509/

14. 3
Always review on paper
Help your team (and yourself ) see the whole story.

15. 4
Don’t send mockups. Screencasts!
Pitch the interaction. Show how people will use your product.

16. But there’s much more...
Hack your tools.
Hack your culture.
Hack the way you think.

17. See you at SXSW 2013!