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VR & AR in banking
Maarten Korz – November 2018
Rode draad
Maarten Korz
VR & AR @ Rabobank
VR & AR bij andere banken
Tot slot
My Innovation pathMaarten Korz
44
2009
augmented reality
webcam
VR
AR
Yvette on debitcard
Rabobank timeline
55
2010
augmented reality
smartphone
Rabo ArtZone in layar
QR codes @ Art
66
2011
augmented reality
smartphone
Catching fairies @ Rabobank Vault
77
2012
virtual reality
Oculus rift
Oculus Rift at kickstarter
2012
augmented reality
Google Glass
Sergey Brin with google glass
88
2013
augmented reality
Oculus rift
Interpolis fire insurance demo
99
2014
augmented reality
Google glass
Check your balans on google glass
2015
virtual reality
Smartphone + cardbox
Interpolis “Stay in business”/ “blijf in bedrijf”
1010
2016
augmented reality
Smartphone
All in one insurance / Alles in één polis
2016
virtual reality
VR headset
Farm2fork
1111
2016
augmented reality
Smartphone
Biking routemap Dommelstreek
2016
virtual reality
Smartphone cardbox
Baron 1898 / Dylan Haegens
1212
2016
virtual reality
VR headset + controler
Streetwise / Wegwijs VR
2017
virtual reality
Smartphone & tablet
Streetwise / Wegwijs VR
1313
2017
augmented reality
Smartphone
Feel Good AR
2017
virtual reality
VR headset
cardboard
Global farmers VR
1414
2017
augmented reality
Smartphone
Interactive insurance product training
2017
augmented reality
Smartphone
tablet
Rabo PinPin
1515
2017
augmented reality
Smartphone
Rabo livingbox / RaboWoonbox
2017
augmented reality
smartphone
Rabo AgriNL app
1616
2018
virtual reality
VR headset
In the future you gonnan need it / straks heb je het nodig
next step
18
Immersive Experience Room
andere banken
2020
2222
2424
2626
scan-to-buy
tot slot
2929
Nadelen
• Enorme diversiteit aan devices
• hoofdpijn, duizeligheid
• Eén persoon heeft de beleving
• Technologie is niet altijd smooth
• Goede content maken is duur
• Goede content maken is lastig
• Nerdy
• Naast gaming nog niet echt “killer app”
3030
Voordelen
• een extra laag toevoegen aan de
werkelijkheid en meer diepgang
• Lastige situaties nabootsen (brand,
ongeluk in magazijn etc.)
• Je kunt fouten maken die in de echte
wereld dodelijk kunnen zijn (verkeer app)
• Je kunt soms een saai onderwerp iets
relevanter maken
• Je kunt zaken 24 uur toegankelijk maken
(bijv. kunstzone)
• Het wordt toegankelijker > oculus rift >
cardboard in app .. maar ook hololens
goedkoper
• Vrij makkelijk en snel extern te bouwen
• Met API’s intern te koppen (daarmee veel
sneller dan vroeger)
• Hoge media/marketing waarde
3131

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VR & AR in banking

Notas do Editor

  1. Dommelstreek 2016 https://www.dutchrosemedia.com/project/rabobank-dommelstreek/ https://viemr.com/portfolio/rabobank/
  2. https://www.purple.nl/project/rabobank-woonbox/
  3. https://www.artificial-solutions.com/blog/artificial-solutions-delivers-power-conversation-widibas-virtual-reality-bank https://www.efma.com/article/detail/28651
  4. https://www.bankingtech.com/2016/10/nod-and-pay-a-virtual-reality-with-alibaba/
  5. https://siliconangle.com/2017/05/26/worldpay-demos-credit-card-payments-virtual-reality/
  6. https://venturebeat.com/2018/10/27/can-customer-experience-design-make-even-buying-a-car-bearable-vb-live/ https://www.autofinancenews.net/usaa-mulls-future-of-augmented-reality-app-as-pilot-nears-finish-line/
  7. We created the world’s first scan-to-buy experience for House of Holland’s fashion event. Guests could scan clothing items as they saw them come down the catwalk. Our recognition technology identified the item to let the user find out more and place an order. scan-to-buy https://www.blippar.com/work/house-of-Holland
  8. https://8ninths.com/case-study/citi-holographic-workstation/