Increase revenues by maximizing m-commerce. Easily order and pay drinks via Aper'eau app

1. Increase revenues by maximizing
m-commerce
easily order and pay drinks via
Aper'eau app

2. Let us introduce you the
aper’eau events

3. Friday evening. Summer. Friends.
Drinks. Snacks. A unique location.
This is aper'eau.
Enjoy the soft beats of local DJs,
reboot yourself with colleagues after
a stressful workweek and meet
friends you haven’t seen for a while.
Start the weekend in style with a
beer, some sparkles or a cocktail.
Enjoy the good food.
And remember, this is only the
beginning of the weekend
…

4. Some figures
• aper’eau started in 2009 in Antwerp
• We hosted +100 events in Antwerp, Hasselt, Knokke, Mechelen
and Ghent
• Between 2.000 and 6.000 attendants depending on weather and
location
• Between 25 and 50 people working during each event
• Always looking for new and unique locations in and around the city
center

5. From pain
• Queue to buy coins with cash
• Queue to order drinks
• Wait while drinks are prepared
• Struggle to get to your friends
with your drinks
• Go home with coins that you
forget next time

6. To Gain
We decided to add a fully mobile ordering process…

7. 1- Mobile app
Native IO & Android apps
to allow people to place
orders directly.
Usage of geofencing to limit
orders to people physically
on the event.

8. 1- Mobile app
Integration of the whole set
of drinks with real-time
availability & pricing
Placing an order is a 3
steps-process !

9. 2- Mobile bar
Creation of a
dedicated bar that only
serves mobile
customers…
…and triggers the
curiosity of the ones
who are not yet using
the app.

10. 3- An innovative payment provider
We teamed up with Worldline to
integrate Bancontact Mister Cash in the
most efficient way.

11. It’s all about user experience…
Bancontact brand
No more 3D secure !
Known & trusted brand
Same authentication process offline & online
Ability to pay with standard mobile banking apps
Worldline Sips Direct Mode integration
100% in app process - No more pay page - Feedback
directly in-app
Drastically diminish the abandon rate
Better process integration by the merchant/integrator

12. See it in action…

13. See it in action…
https://www.youtube.com/watch?v=0iyQM_vbPsE

14. … and the return
Average
basket
+ 70%
Total
amount
spent
+ 40%
Wait time
- 400%

15. Technology at the service of
efficience
• Fallback on SMS in case notifications aren’t authorized
• Geofencing to restrict usage on the event during the timeframe of
the event
• iBeacons to detect people coming to the bar to fetch their drinks
and place them first in the waiting queue
• Handling of orders on any-type of device. From phone to
computer. We currently use All-in-one touchscreen PC.

16. About Worldline
Worldline is European leader and global player in the payments and
transactional services industry.
Worldline acts as your acquirer: this means we process your card transactions and
we transfer the funds assigned to you into your bank account.
Worldline supports your e- and m-commerce strategy, through Sips, a
comprehensive payment solution
Payments anywhere, anytime
Worldline can help to increase your business
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More info on :
http://be.worldline.com/
Stand :

17. About Infinity Mobile
We help both companies that would like to generate
more revenue from their mobile channel, as e-
commerce owners that roll into m-commerce, as app
owners looking to monetize their current apps.
Our expertise is both on domain of mobile
infrastructure, payment integration as design.
We work via our unique triple-E Methodology,
bringing the Experience-Engage-Earn to the
customer and its users.
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More info on :
http://www.infinity-mobile.io
Stand :
Experience
Engage
Earn

18. Q&A