My presentation deck for Ohio State's College of Engineering, Human Factors and Ergonomics, ISE5640 Class. One of the class project options is to prototype an app concept, talking with users/stakeholders, iterating on that feedback etc.

1. An App for That
AN APP FOR THAT
Prepared for ISE 5640
Dan Rockwell, Software Prototyping Center
Ohio State Technology Commercialization Office 10/7/2014

2. Hi
Dan Rockwell - Software Prototyping Guy - Ohio State

3. Let’s talk about phones…

7. mainframe power x10000!
phone!
cloud enabled storage!
gps / geo fence!
accelerometer!
level!
compass!
barcode reader!
RFID reader!
near field communication!
bluetooth!
pedometer!
heart rate sensor!
gesture recognition!
waterproof!
bendable!
battery!
control devices!
extensible (things)!
annotation!
data collection!
biometrics (fingerprint)!
payment system!
network/crowdsource!
remote control!
teach!
audio record/playback!
camera!
video recorder!
always on!
!

9. Welcome to the
era of YOU CAN,
question is…!
does anyone
need that app?!
!
…why do they
need it?

10. If we go to the
“why” now,
we’re full of
assumptions

11. We need to
figure out what
direction to go in

12. Dude we need a
prototype…

13. GET DATA
THE GOLDEN RULE OF PROTOTYPING

14. LET’S MAKE AN APP
NO CODING REQUIRED!

15. Before we begin…
• find some inspiration, talk to
someone who may or may not
have a problem, observe,
understand
• document current experience
• relate that experience to your
super powerful phone
• theorize what you could do
• don’t get stuck in the why, just yet
• embrace the “YOU CAN”

16. Keep in mind…
• Who is your user?
• Users, people that use the
thing
• primary stakeholders, people
who decide whether or not the
users use the thing
• change the process not the
person

17. Embrace Constraints
• screen size is limited
• optimal/like user experience
• intuitive
• understand where your
technology falls down

18. And Remember
• don’t over think it
• reduction in process is
awesome sauce, provided
you’re not introducing new
pain points
• leverage that super powerful
phone
• listen to your customer

19. Research Plan
(goals?)
!
Discussion Guide
(consistent capture)
Analyze the notes
(find the patterns)
!
Note the tasks
(what your app needs to do)

20. Eventually, you’re going to feel like- I have an idea of what
to make! That’s great, now is the time to start sketching!

21. a blank sheet of paper is the most
powerful thing in prototyping

22. open app
first thing you see is this
then that
and then you could do this
and this
and then it’d do that

23. doodle

24. Prototyping Time
https://popapp.in/

25. can’t draw? look at your phone, look at apps, use these
portals for inspiration
http://www.pttrns.com/

26. Simply Sketch
let go and draw

34. make the app
https://popapp.in/

36. Congrats You Made an App!
• Now what?
• Test the app with yourself, and
your friends
• Repeat the research you did
before but this time use the
app
• Research Plan (goals?)
• Discussion Guide

37. Take the prototype to the users, get more data

38. iterate

39. Rinse Repeat
https://popapp.in/

40. so now you have
an idea, an app
prototype, and
you’re feeling
pretty cool…
that will be good for this
class, however, you’ve still
got a long ways to go

41. • high fidelity wireframes
• writing software requirements
• data model!
• 1st biz model!
• hire or find a developer or capstone course
• raise money or get money for developer
• start a business (llc)!
• build product
• figure out marketing strategy
• ship product v1
• collect $ from customers
• hire people
• figure out how to work with people!
• refine product based on customer feedback!
• get traction!
!
if you want to see
this idea become
real, strap in, this
will be a journey

43. Test a Landing Page
http://unbounce.com/
you can prototype “marketing” as well

44. Make a Video
http://getvoice.adobe.com/
you can also prototype “marketing / sales” too

45. @floozyspeak
thanks everyone, questions?
Special Thanks to:!
Katsuhiro Otomo for his artwork of which i’ve excessively used in this presentation,
mostly because it keeps me alert, creative and is basically bad ass.
Resources in this talk/deck:!
!
http://balsamiq.com/products/mockups/
https://popapp.in/
http://unbounce.com/
http://www.pttrns.com/
http://www.mobile-patterns.com/
http://www.appreciateui.com/#/
http://getvoice.adobe.com/
https://www.mturk.com/mturk/welcome
https://www.google.com/insights/consumersurveys/home
http://aytm.com/
!
https://www.youtube.com/watch?v=EGp20lVwUa8
https://www.youtube.com/watch?v=I6f0XMOHzoM
!
Dan Rockwell, Software Prototyping, Ohio State Technology Commercialization Office - rockwell.66@osu.edu — 10/7/2014