1. Selling the Case for
Accelerating Business Performance
with Enterprise Collaboration and 2.0
Technologies
@Oliver marks: olivermarks.com
Enterprise Advocates: http://
blog.enterpriseadvocates.com/
ZDNet Collaboration: blogs.zdnet.com/collaboration
www.enterprise2strategy.com

2. Level Playing Fields

3. 100 Years of History

4. Coming Of Age Fashions

5. Life In The Trenches

6. Fit Is Usually An Issue

7. An Enterprise 2.0 Strategic Journey:
from Incep:on to Launch
The Big Idea
Designing the Execu:ve Pitch Execu:on Planning
 Realis'c Business Value Proposi'ons Requirements Gathering
 What’s In It For Me? Scoping Out Vendor Op'ons
 Poli'cs & Culture Pragma'c Planning
 Requirements Gathering
Understanding Scale
 Contextual Framing
 Governance, Risk Mgmt, Compliance
 Legal Develop and Deploy
 Scoping Out Vendor Op'ons
 Making the Transi'on: Switch Costs
 Expect The Unexpected
Launch
GeCng Execu:ves on Board
Requirements Gathering
 Requirements Gathering Launch Strategy
 Elements of a winning proposal to Going Live
management Driving Adop'on
 The Pitch

8. Don’t Shoot

9. Switch Costs

10. Always focus on

11. Discussion
@Oliver marks: www.olivermarks.com
Enterprise Advocates: http://blog.enterpriseadvocates.com/
ZDNet Collaboration: blogs.zdnet.com/collaboration
www.enterprise2strategy.com