Komfo Summit is all about enabling meaningful moments. Stay ahead of the curve with chatbots, customer service, data activation, ROI, AI, machine learning, influencers, and much more.
What is this presentation about?
Originally from Aarhus, Denmark, Sophie has been living in the U.S. for the past 23 years, delivering digital solutions and consumer experiences for large brands and startups such as Target, Reebok, Google, Sephora, and LeTote.
5. “THE BIGGEST THING IN TECHNOLOGY IN
2017 IS VOICE. AMAZON HAS EFFECTIVELY
CONSPIRED WITH VOICE AND TECHNOLOGY
AND A HALF BILLION CONSUMERS TO KILL
BRANDS”
Scott Galloway
DIGITAL TRENDS: 2017
6. LIVING IN AN AMAZON WORLD
2016 share of US ecommerce sales
7. WHY AMAZON IS WINNING
Amazon sells
more books
than Borders
and Barnes &
Nobles
combined
Amazon 2X
market
share in
hosting as
Google
Amazon has
more
product
searches
than Google
Amazon
surpassed
Apple in video
streaming
13. “Customers are always beautifully, wonderfully dissatisfied, even when
they report being happy and business is great. Even when they don’t yet
know it, customers want something better, and your desire to delight
customers will drive you to invent on their behalf. No customer ever asked
Amazon to create the Prime membership program, but it sure turns out they
wanted it, and I could give you many such examples.“
Jeff Bezos, Amazon CEO
DIGITAL TRENDS: 2017
21. DIGITAL TRENDS: MILLENNIALS
SO WHAT DOES THIS ALL MEAN?
▸ Build it and they will come: platforms for the sharing
economy are here to stay
▸ Think mobile mobile > desktop > retail. Automate
everything
▸ Lead with a mission to transform the world. Think “like
Uber but for …”
28. DIGITAL TRENDS: AI AND MACHINE LEARNING
SO WHAT DOES THIS ALL MEAN?
▸ Hyper personalization of products and content means consumers
expect brands to know more about them and cater the offering and
messaging accordingly
▸ Time to invest in a data science team if you don’t have one already
▸ Think beyond the screen when designing new digital experiences.
Voice and wearables are the new frontier
36. DIGITAL TRENDS: BOTS
SO WHAT DOES THIS ALL MEAN?
▸ The largest transfer of wealth in generations means the race for bots in
financial services has only just begun. Up next; healthcare and transportation
▸ Alexa, Siri, and Google Home can fulfill all your needs with minimal effort
from you and with all the power of your mobile device. Think App Store for
voice
▸ According to Gartner, 85% of all customer interactions will be managed by
bots by 2020. How can a bot help you?
44. DIGITAL TRENDS: VIRTUAL REALITY
SO WHAT DOES THIS ALL MEAN?
▸ AR has shown the most commercial success where VR has
been transformational for education and medical training
▸ Google Cardboard app has been downloaded over 10
million times
▸ VR is still limited by a fragmented expensive market. It
needs a hero product to push into mainstream
50. YOUR SELF DRIVING UBER IS
ARRIVING NOW
UBER EATS | UBER DELIVERY | UBER FOR BUSINESS
51. DIGITAL TRENDS: DON’T THINK “CAR”
SO WHAT DOES THIS ALL MEAN?
▸ The impact is bigger than just the car industry:
▸ No more parking, speeding, and drunk driving tickets mean less
revenue for governments
▸ 90 of accidents are caused by human error. If your car is driving,
what will you insurance needs be?
▸ When cars can drive themselves, do you need to stop at a hotel on
road trips?
▸ When you are not driving, you don’t need to watch the road . This
means you can spend more time consuming media, entertainment,
and shopping while commuting
52. “WE ONLY GET TO PLAY THIS
GAME ONE TIME. WE HAVE
ONE LIFE.”
Gary Vaynerchuk