IT'S ALL ABOUT THE TEAM: TRANSFORM THE ORGANIZATION TO GET MORE PEOPLE INTO THE CINEMA
•
1 gostou•268 visualizações
Join the presentation to learn more about digital organization within your company. Hear more about the journey Nordisk Film Biografer has been on, and learn what is needed in a digital organization to both meet the demands of 2016 and to prepare for the future.
Recomendados
Recomendados
Mais conteúdo relacionado
Destaque
Destaque (10)
Semelhante a IT'S ALL ABOUT THE TEAM: TRANSFORM THE ORGANIZATION TO GET MORE PEOPLE INTO THE CINEMA
Semelhante a IT'S ALL ABOUT THE TEAM: TRANSFORM THE ORGANIZATION TO GET MORE PEOPLE INTO THE CINEMA (20)
Mais de Komfo
Mais de Komfo (20)
Último
Último (20)
IT'S ALL ABOUT THE TEAM: TRANSFORM THE ORGANIZATION TO GET MORE PEOPLE INTO THE CINEMA
- 1. It’s all about the team! - Transform the organization to get more people into the cinema Stine Påskesen Komfo Summit 2016
- 3. BOX OFFICE – MARKET SHARES
- 6. • 20 cinemas • 1.000 employees • 6 mio tickets • 42-45% market share • Best years since the 80’es
- 7. Traditional Business • Projected films the same way in more than 100 years • 2012 – Cinemas were digitized • Still same experience • -but the whole world changed….
- 8. Digital Organization - then • Team of 4,5 people • Web, CRM, App, Loyality, Social, Events, digital development • More and more tasks • ‘Department of everything’ • Higher demands and ambitions
- 9. The fall of 2015
- 10. Left was…
- 11. Keep calm and… what now? • Funds + hands • Survival mode • Started drawing, describing and dreaming • Many iterations -> second opinion
- 12. The Winning Formula • ‘By the book-digital transformation’ • Invest in the transformation – long term • Don’t hire IT-resources • Data centric • Customer centric • Dare to fail fast • Competitive advantage
- 14. Web- and CRM Manager Pernille Glistrup Røddik Insights Manager Lasse Krogh Madsen Social Media Manager Janie Schwartz Rasmussen Digital Marketing Koordinator XXX
- 15. Highway to… • Establishing team • Implementing new systems • Rethinking loyalty • KPI’s • Connecting the digital dots • Customer centric approach – 360 degrees
- 16. Challenges WILL occur • New team – new processes – new challenges • Meeting ambitions • Competitors rearm digitally • Keeping up to speed with reality
- 20. Nailed it! • +5.600 tickets • +800.000 dkk revenue • +50% total ticket share • +60% Box Office
- 21. Take Aways • Plan ahead • Think BIG • Hire competences – not functions • Clear KPI’s • Map and fix the basics