Worldwide markets are poised to achieve continuing growth as the enterprise seeks to develop new products in response to changing technology and changing market conditions. IBM concentrates on building end to end systems that are able to adapt of market changes. While this may make the IBM product set seem overly heavy in the short run, in the long run, this is of enormous value to clients as proved by the company market leading position in innovation software.

1. New Report - Global IBM
Software Innovation Market
Study To 2019: PTA
Newsroom.

2. New Report - Global IBM Software Innovation Market Study To 2019:
PTA Newsroom.
Worldwide markets are poised to achieve continuing growth as the enterprise seeks to develop
new products in response to changing technology and changing market conditions.
IBM concentrates on building end to end systems that are able to adapt of market changes. While
this may make the IBM product set seem overly heavy in the short run, in the long run, this is of
enormous value to clients as proved by the company market leading position in innovation
software.
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http://www.ptanewsroom.org/report/ibm-software-innovation-market/details
Physical convergence with digital representations of the physical world is creating complexity.
Communication between machine to machine has caused an inflection point for the need for a
quickened pace for the management and design of assets with software representing a significant
aspect of innovation implementation.
Software is able to support innovation in enterprise markets because software is so much easier
to change than physical devices.
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http://www.ptanewsroom.org/category/telecommunications-market
Software for innovation market driving forces relate to the need to adapt to market changes on an
ongoing basis. People have difficulty with change; change is hard.
The worldwide enterprise software market at $295 billion showed broad growth in 2012. Growth
was achieved as companies positioned to garner a presence in real time computing, adapt to the
Internet as a channel, and embrace mobile devices as adjuncts to business process. Worldwide
software revenue increased 8.9 percent in 2012. Software for innovation was a $73.4 billion sub-
segment of the overall software market.
Software for innovation markets at $73.4 billion in 2012 are anticipated to reach $196.4 billion
by 2019. Growth is a result of enterprise need to innovate to grow. It is not enough to maintain a
static position in a market, nimble competitors steal market share away if innovation is not
pursued. Innovation provides competitive advantage and protection of market position.

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