YouTube is currently the world's second largest search engine. If you want to get more views, subscribers and better search rankings for your videos, you need to learn the ropes of YouTube optimization. KOL Limited providing fifteen optimization tips for your YouTube channel and videos that will help you to start doing better in search.

1. 15 TIPS TO OPTIMISE
YOUR YOUTUBE CHANNEL
As we all know that after Google, YouTube is the 2nd largest search engine in the
world therefore if you are planning to launch a video on YouTube you must have
an appropriate plan of promoting it. It is easy to set a goal for a million views but
it’s tougher to accomplish such a goal.

2. 1. KEYWORD ANALYSIS
 Before you start, it is important that you conduct a proper
keyword analysis for your video. Keywords play an important
role in YouTube and right variety of keywords can help out your
video to rank better. In order to get more help in keyword
analysis you can simply use the YouTube Keyword analysis tool.

3. 2. META DATA
 Meta data is very important in order to convey the meaning
of the video both to the search engines as well as to the
users. Meta-data also helps in improving the CTR for the
videos.

4. THE TIPS FOR OPTIMISING THE META-
DATA FOR YOUR YOUTUBE VIDEO.
 1. Title Tag – Make sure you put the most significant keywords/key-phrases in
your title tag. It is always recommended to keep the title tag under 56
characters as longer title tags can be chopped off by the search engines.
 2. Description Tag – Here you can have at least 2-3 lines explaining the details
about your video. Make sure you use the important keywords in your
content. You can also use a hyperlink in the description. Placing a hyperlink in
the beginning is important as YouTube may not show your entire content.
 3. Tagging – Once your video is ready and uploaded on YouTube make sure
you have properly tagged the video as it will enable it to be distributed
properly among the right users.

5. 3. THUMBNAIL OPTIMISATION
 Technically the thumbnail images should be of high
resolution with the minimum dimensions (640px x
360px) with a minimum aspect ratio of 16:9. The
uploaded image formats can be .JPG, .GIF, .BMP AND
.PNG.

6. 4. ANNOTATIONS
 Annotations are the text portion on the YouTube videos
which are clickable. Make sure you use the right
annotations at the right place as it increases the
engagement on the videos. Also it helps in improving
the CTR for the videos.

7. 5. ADD CARDS TO VIDEOS
 YouTube cards are the solution for driving actionable results from your video
content. They let you add more visual components with underlying objectives
to your YouTube videos instead of just annotations, making your videos more
interactive.

8. 6. ADD END SCREENS
 Introducing a mobile-friendly tool to drive more engagement at the end of your
YouTube videos.
 YouTube allows you to promote four “elements” in each End Screen.
 End screens can be added to the last 5 to 20 seconds of a video. You can use
them to promote other videos, encourage viewers to subscribe, and more.

9. 7. CATEGORY
Select a proper category for your video. The category which
you will select for your video should be relevant and must be
one from the below mentioned categories.

10. SOME CATEGORIES
• Autos & Vehicles
• Comedy
• Entertainment
• Film & Animation
• Gaming
• How-to & Style
• Music
• News & Politics
• Nonprofits & Activism
• People & Blogs
• Pets & Animals
• Science & Technology
• Sports

11. 8. CHANNEL OPTIMISATION
 Channels help in increasing the exposure of your video.
Therefore make sure you have properly optimised your
YouTube channels so that your videos can be easily found
in search results, other related channels and the feed.

12. A FEW TIPS FOR OPTIMISING YOUR
YOUTUBE CHANNELS.
 • Channel Name – As it appears in the different sections of the
search therefore make sure you select the right channel name
which is short, simple and easily recognisable. Make sure that you
use the important keyword in the Name along with your brand
name.
 • Channel Description – In order to optimise the description of the
channel make sure you use the right keywords in the first few lines
of the description as the first few lines of the description appears
frequently.

13. 9. AUDIENCE REACH OUT
Make sure your video reaches the widest possible audience. Therefore make
use of the proper captions so that it can be easily understood in different
geographical regions. Apart from that use metadata in two different
languages, one can be preferably English and other one can be the local
regional language where the video will be watched.

14. 10. UPDATE SOCIAL MEDIA
 Once you have created your profile on YouTube along with the channel
make sure you properly update the social media urls on your profiles
and channels. One of the main benefits of using these is that it will help
you to connect to all your audiences present on the Social Media.

15. 11. BUILD UP YOUR COMMUNITIES
 Once you have optimised your YouTube channel it is very important that
you focus on building your YouTube Community. Community can be built
by adding the people. You can follow the popular entities in your niche.

16. 12. CHANNEL SETTINGS
 Channel settings are very important in order to make your videos popular. Channels
are like the homepage for your videos. It can help to increase the popularity of the
videos. You can easily make it more interactive with the help of graphics and web
design. You can also add navigation.

17. 13. PROFILE SETTINGS
 In order to optimise the YouTube profile, make sure that you have
claimed the URL for your YouTube Channel.

18. 14. PROMOTE YOUR VIDEOS
 Once your video is live make sure you promote your videos
by sharing its link or posting it to other social mediums. There are
other video submission sites as well where you can submit your
video and make it go viral.

19. 15. YOUTUBE ANALYTICS
 Measuring the different factors are very important in order to properly understand
the performance of the video and the user behaviour. For instance like insights into:
 How many times the video has been clicked?
 How many times the video has been played?
 Average view duration
 Average minutes the video has been watched

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