New Advertising & New Agencies (Bilgi University Lecture) 22-12-2010
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New Advertising & New Agencies (Bilgi University Lecture) 22-12-2010
- 1. BilgiÜniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer
- 2. click
- 3. NEWS
- 7. New Media CONSUMER WOM+ Internet
- 9. Time Spent vs. Ad Spend Time spent data by NA Technographics (2009), ad spend data by VSS (2009), Global Opportunity data by Yahoo! Investor day (05/2010)
- 14. Device Evolution
- 15. click
- 16. So... What is theNEWAdvertising?
- 17. Not the Advertising we knew!
- 18. Not yet!
- 19. Future of Advertising is...
- 20. Marketing
- 21. A new kind of Marketing
- 22. With new kinds of Media & Consumer…
- 23. ? PINNACLE of MARKETING
- 24. Notany-more
- 26. HOW? Make their livesBETTER! by doing thingsWITH & FORPEOPLE
- 27. New way of Marketing is… supportive playful customizable informative honest engaging personal collaborative generous experimental helpful adventurous
- 33. NEWS FLASH! End of Advertising as we know it is here! Advertising will change more in 5 years than previous 50
- 34. click
- 37. Here lies the Advertising Agency It struggled for years to remain relevant in the face of changing consumers, media habits and fierce competition. It was too big and too slow to be nimble, and reluctant to walk away from its heritage of thirty second spots. It died Stubborn and Alone.
- 41. Tradi-tional /Crea-tive Agency } Creative Inhouse Strategy } Analysis Production Outsource Media Event PR Content
- 42. Digi-tal Age-ncy } Production Inhouse Strategy Analysis Creative } Content Outsource Media Event PR
- 43. New Gen-erat-ion Age-ncy Strategy .. DNA Creativity Technology
- 44. Multi Disci-plin-ary New Age-ncy Mo-del Multi Tale-nted Effec-tive Multi Task-ing Attra-ctive Powe-rful
- 45. New Age-ncy Mo-del Strategy Creative Production .. Getting brands closer to consumers Event Analysis } Media Content PR Incharge of allInhouse or Outsource
- 47. beyond and
- 48. click
- 49. quiz pop What do you think is the next big thing in digital? > Location Based Marketing > Group Buying Shopping > Mobile > Digital Outdoor > Augmented Reality > Semantic Search > -----------
- 51. credits… MediaFuturist.com by Gerd Leonhard Future of Marketing and Advertising Lecturesby Paul Isakson (Head of Strategy Space150) The Future of Advertising. WTF? by David Armano (Sr. Partner of Dachis Corp.) On the Future of Advertising by Grant Richards (Engine Company 1) Future of Advertising | Trend Watching 2009 by Lorenzo Mendoza FEED 2008 (Digital Brand Experience Report) by Razorfish The End of Advertising as We Know It by IBM Global Business Services The Chaos Scenario by Bob Garfield Propulsion by Tim Williams Workforfood.nu by Diego Zambrano Moon Advertising by Bobby Voeten www.180360720.comby Helge Tenno Microsoft www.coloribus.com www.creativity-online.com www.vimeo.com www.gapingvoid.com
- 52. contact... koksal@istanbul.com @koksal koksala.wordpress.com www.linkedin.com/in/koksal www.adinteractive.com.tr Download Presentation atwww.SlideShare.net/koksal_a