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What Really Matters for
In 2016
By Kodematix.com
Backlinks are still (very) important
● Backlinks are still the no. 1 most important ranking signal that Google 
uses.
● Study found that you need backlinks from a bunch of different domains.
● The best links you can get are contextual mentions from authoritative 
media outlets.
● Not only are these links highly­valued by Google, but they can bring in a 
boatload of traffic to boot.
More bounces equal lower rankings
● Study also found that bounces aren’t just bad for your bottom line.
● They can throw a monkey wrench into your SEO efforts.
● The study found that sites with a high bounce rate tended to rank 
lower in Google than sites with a low bounce rate.
● Make sure that your content is above the fold ­­ and that the first 
few sentences draw people in.
● Break your content into two to three sentence paragraphs it becomes 
much easier to digest.
Long­Form Content Ranks Better
People online have 
short attention 
spans.
Site speed makes a difference
● You’ve probably heard that Google prefers fast-loading websites.
● Google has emphasized that they use site speed as part of their
algorithm.
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Kodematix.com

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