2. North America Asia Europe Africa Oceania Latin America Want to become a globalist? Want to lean various cultures of the world?
3. Contents Business Model Introduction Step 1 Market Analysis Step 2 Step 3 Financial Projection Step 4 Action Plan & Long-term vision
4. = Culture + Tour Part-time jobs for foreign students Vision The creation of platform of cultural communication Transformation of life style
5. Target Customers Customer I Customer II Foreigners (Exchange Students, Workers, Multiracial people) 1. College students in Korea (Beginning) 2. People of all ages (After)
6. Strategy Step 4. Attract people through various advertisements and events Step3. Build concrete system of the business model Establish the payment system Step 2. Build connections with rental companies/institutions Step 1. Find Enough Foreign Lecturers
7. Matching Teacher Registration Meet Qualification Register classes Students Registration Join available classes Search & Request
18. How to make profit? 10 % of payment for every lecture Extra $5 of commission fee
19. Contents Business Model Introduction Step 1 Market Analysis Step 2 Step 3 Financial Projection Step 4 Action Plan & Long-term vision
20. 66% of the respondents said, “it is VERY IMPORTANT to have a good understanding of foreign cultures.” Nearly 80% believe that there are “little” or “not enough” opportunities to interact with foreigners or learn foreign cultures. 97%showed willingness to participate in offline foreign cultural activities
21. Number of Foreigners in Korea Foreigners will occupy 10%of the entire Korean population by 2050
22. “...I would definitely use your service if it actually exists. It would be a great pleasure for me to share the culture of my home country with others. And, if I could earn money from it, it makes it even better… Mark from London, England “This is the service that I have long been looking for… If Korean people care enough about understanding other cultures, I think this business will be successful. Sarah from Chicago, USA ” ”
23. Price H i gh Pros: 1. Free of Charge 2. No spatial or time constraints 4. World-wide Service Cons: 1. Limitation on interaction among users 2. Overwhelming amount of Information (No Filtering) Low Quality L o w H i g h
24. Price Private Institutions H i gh Pros: 1. Professional lecturers 2. Ability to learn consistently Cons: 1. High cost 2. Scarcity 3. Not appropriate for a trial Low Quality L o w H i g h
25. Price H i gh Cultural Exchange Camp Pros: 1. High Quality 2. Ability to intensely immerse in intercultural exchange 3. Strong friendship with foreign people Cons: 1. Too expensive 2. Time constraint 3. Qualification for consumers Low Quality L o w H i g h
26. Strength & Opportunities: No similar service Relatively High Quality at an affordable price Personal Interaction with foreigners possible Affordability 5. Diversity of lectures
27. Renting service 2. Ability to request lectures of interest 3. Rating System Diversify asset Conscious of liabilities Healthy cash flow Weakness & Potential Problems: Time/Spatial Constraints Suppliers-oriented Service 3. The maintenance of the quality of the lectures Financial risk Solutions
28. “Ability to offer diverse and quality lectures at an affordable cost”
29. Contents Business Model Introduction Step 1 Market Analysis Step 2 Step 3 Financial Projection Step 4 Action Plan & Long-term vision
30. Users registered Sales growth +500% +200% # of Users Profit ($) 1,300,000 1,600,000 600,000 300,000 2012 2016 2012 2016 Yr Yr
34. Our business will first start in Korea, and will branch out to other countries. Korea China / Japan Other global market Lecture service Rent service Stable growth Lecture service Korea (Seoul) Korea (other cities) China (Beijing) / Japan （Tokyo) China / Japan Asia market global market Rent service Asia Korea Global market Korea/China/ Japan Ultimate Goal: Make worldwide cultural exchange possible!
