1. American Eagle Katie Knowlton

2. Founded in 1977900+ Locations

3. Challenge: Standing out among other similar brands

4. Social Media History Blog by AE

5. Social Media Goal Create a fun social media presence to reach target audience’s expectations

6. Social Media Plan Update Twitter & Facebook twice/week Tweet about special promos and new happenings with brand Entice followers by sponsoring an organization

7. Social Media Create Foursquare account & give away random deals for check-in’s(Ex: 10-15% off)

8. Search Engine Optimization #1 Use Twitter & Facebook accounts to self-promote the AE blog and official website. Will also increase your SEO. Tweet a link to the blog & write something to entice the customers.

9. Measuring Success? ? ? ? ? Count # of Twitter/ Facebook Followers after implementing Google analytics ?

10. Budget Social Media, Google Analytics = FREE My Hourly Rate = $130/ hr 5 Hours Set up/Revamp Social Media Accounts 3 hrs/week (For one month) administration Total = $2,210 Peak Seasons: Back to School Shopping & The Holiday Season