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1. JUMBO Digital Marketing Strategy
March –April 2021
Cutting Edge DigitalAgency

2. Market overview & Trends
Consumers seek:
 Easy purchase
 Better prices/offers online
 Safety
78%
Buy
Online
76%
Buy
Less expensive
products
66%
More careful on
spending
Source: CNN,Nov’20

3. Key Competitor - Public
Public max Monthly
Traffic 2.2MIO
VS.
Jumbo 995K

4. Key Audience & Marketing Objective
Objective
Conversions/Sales in
e-Jumbo.gr/paschalina
Key Data
Audience group 35-44 M-F
Families
Price sensitive

5. Marketing Strategies
Conversion Strategy
Traffic Strategy

6. Creative Concept
Creative
Concept
“Κάτσε στ’αυγά σου”
Hashtags:
#katsestavgasou
#believeinjumbo
#pasxastonkanape
#familypasxa
#jumbotimes
#ejumbo

7. Timeline
01.03 15.03 31.03 15.04 20.04
Traffic - FB & Instagram Posts
Conversions - Google Search
Remarketing campaigns
Influencer posts Influencer posts
B
C
E E
Own posts & Posts in Publishers
D
A

8. Social Media Marketing
Facebook Branded posts Instagram Branded posts & Story Video

9. Ad Campaigns
Google Search ads
Facebook & Instagram ads
Google Display ads

10. Email Campaign
Email campaign to existing Jumbo DB users

11. Native Ads

12. Influencer Marketing
 Katerina Zareifi- Humor/happy positive oriented profile – similar with Jumbo group
 Within target age group

13. Remarketing
Viber – Remarketing
SMS – Remarketing

14. Total Media & Digital Fees

15. THANK YOU
Cutting Edge DigitalAgency

16. Conversions: sales
CPM: cost per mille.
CTR: click through rate.
CPC: cost per click.
Reach: total number of people who have seen our ad or content.
Impressions: the number of times the ad is displayed.
Sessions: group of interactions one user takes within a given time frame in the website.
Pageviews: single instance of an internet user visiting a particular page on the website.
Glossary

17. JUMBO Digital
Marketing Strategy
March –April 2021
Cutting Edge DigitalAgency
Cutting edge team:
Bokia Kassiana
Goutou Despina (17) Despina Goutou | LinkedIn
Tsimaras Dimitris (17) Dimitris Tsimaras | LinkedIn
Palli Danai (17) Danai Palli | LinkedIn
Rentzou Eva (17) Eva Rentziou | LinkedIn
Skoka Maria (17) Maria Skoka | LinkedIn
Vassilopoulou Lina (17) lina vassilopoulou | LinkedIn
Vezani Katerina (17) Katerina Vezani | LinkedIn