SlideShare uma empresa Scribd logo

Digital Marketing Strategy for Cedars Sinai

•Transferir como PPTX, PDF•
•
Knowcrunch
Knowcrunch

This document summarizes a proposed one-year digital advertising plan for Cedars Sinai Medical Center. The plan aims to raise awareness of the hospital's programs and services among Los Angeles residents aged 45-75. It includes social media campaigns, influencer marketing, search ads, display ads, and content creation. The total proposed budget is $1,283,230, with 78% allocated to media spending, 11% to management fees, and 11% to production costs. Key metrics include reaching 1.7 million people, 5 billion impressions, and 9.5 million video views.

Educação
1 de 19
Digital Advertising Plan Cedars Sinai Medical Center 01 THE BRAND
02 DIGITAL ANGELS Who we are The Angels of Digital Marketing Located in: Los Angeles, CA, USA
Presentation Outline The Brief Our Brand Competitor Analysis Creative Concept Content Marketing Media Plan Ad Spending, Management and Set Up Fees 03 Topics DIGITAL ANGELS
The Brief 04 An overview of our target audience, our objectives and spending budget BUYER PERSONA Country Los Angeles, CA, USA Sex Women & Men Age 45-75 MARKETING OBJECTIVE Awareness for all programs & services of our clinics. COMMUNICATION VALUES Expensive & luxury care. Ranked among the top 5% in the country. Commitment to cutting-edge medical research. Complex injuries that other hospitals aren’t equipped to handle. SCHEDULE One year (Jan-Dec). MEDIA SPENDING BUDGET AVAILABLE 1.000.000,00 $ DIGITAL ANGELS
05 Our Brand Our Strengths TOP SOCIAL MEDIA CHANNELS Linkedin followers 81,3 K Facebook Page Likes 73,6 K Twitter followers 29,4 K Top marketing channels driving traffic to the website: Search (78,6%). Top social media channels driving traffic to the website: DIGITAL ANGELS Short online brand research
Competitor Analysis TOP SOCIAL MEDIA CHANNELS: Facebook page likes 308,9 K Youtube subscribers 450 K Top marketing channels driving traffic to the website: Direct (50,98%). Top social media channels driving traffic to the website: Youtube (30,93%), Facebook (24,86%), Linkedin (14,62%) 06 MAIN COMPETITOR in LA: UCLA Health Short online competitor research DIGITAL ANGELS
Our Concept and Messages Creative Concept 07 THE IDEA Focusing on the history of the hospital (since 1902). We are here since 1902. We are growing up together with this city, with the people of this city since 1902. Always by your side. We are essentially the guardians of the city. TONE OF VOICE/ IMAGE Serious, identified with the values of the hospital. HEROES The hospital. KEY MESSAGE Growing together. Leading together. HASHTAGS #growingtogether #leadingtogether #since1902 DIGITAL ANGELS
Content Creatives 09 Our Content Marketing Proposal DIGITAL ANGELS
10 Content Marketing Creatives DIGITAL ANGELS
11 Social Media Marketing DIGITAL ANGELS
Channels recommended for ad campaign Ad Channels 12 Facebook Google Ads (Search and Display Ads) Youtube Twitter Premium Publishers (Banners and Advertorials) Influencer Instagram DIGITAL ANGELS
Ad Creatives 13 DIGITAL ANGELS
MEDIA CHANNEL AD OBJECTIVE START DATE END DATE UNIT UNIT COST SPENDING ESTIMATIONS UNIT YOUTUBE Video views 1/1/2023 31/12/2023 C.P.V. $0,05 $100.000 2.000.000 Views FACEBOOK & INSTAGRAM Video views 1/1/2023 31/12/2023 C.P.V. $0,02 $150.000 7.500.000 Views FACEBOOK & INSTAGRAM Reach 1/1/2023 31/12/2023 Reach - $192.000 1.452.000 People TWITTER Reach 1/1/2023 31/12/2023 C.P.M. $5,39 $50.000 9.276.438 Impressions GOOGLE SEARCH Evaluation 1/1/2023 31/12/2023 C.P.C. $0,48 $8.000 16.667 Clicks GOOGLE DISPLAY Awareness 1/1/2023 31/12/2023 C.P.M. $0,03 $150.000 5.000.000.000 Impressions PREMIUM PUBLISHER (BANNER) Awareness 1/1/2023 31/12/2023 C.P.M. $5,00 $50.000 10.000.000 Impressions PREMIUM PUBLISHER (ADVERTORIAL) Awareness 1/1/2023 31/12/2023 Adv $2.000,00 $192.000 n/a LINKEDIN Reach 1/1/2023 31/12/2023 Reach $18.000 230.000 People TOTAL BUDGET $910.000 15 Media Plan DIGITAL ANGELS
Influencer Marketing Strategy 14 DIGITAL ANGELS
MEDIA CHANNEL AD OBJECTIVE START DATE END DATE TOTAL COST SAMANTHA HARRIS (INSTAGRAM+BLOG) Awareness 1/1/2023 31/12/2023 $42.000,00 CHRISTINE DEVINE (FACEBOOK+INSTAGRAM) Awareness 1/1/2023 31/12/2023 $24.000,00 BRANDON POWELL (INSTAGRAM + TWITTER) Awareness 1/1/2023 31/12/2023 $24.000,00 TOTAL BUDGET $90.000,00 15 Influencer Media Plan DIGITAL ANGELS SAMANTHA HARRIS 2 posts per month on Instagram Duration: 4 months 6 articles Duration: 12 months CHRISTINE DEVINE 2 posts per month on Instagram Duration: 4 months BRANDON POWELL 2 posts per month on Instagram and Twitter Duration: 4 months
APR JAN FEB MAR MAY JUN JUL AUG SEP OCT NOV DEC 16 DIGITAL ANGELS Timeline Influencer 1, AD FB/Instagram, Youtube, Twitter, G. Display Influencer 2 AD FB/Instagram,Youtub e Linkedin,G. Display Premium Display Influencer 3 AD FB/Instagram,Youtu be,Twitter, G. Display *Content Marketing Social Media Marketing will run the whole year Influencer 2 AD FB/Instagram,Youtub e, G. Display Linkedin,Twitter Influencer 3 AD FB/Instagram,Youtu be, G. Display, Premium Display Influencer 3 AD FB/Instagram,Youtu be,Twitter,G. Display Influencer 3 AD FB/Instagram,Youtub e, G. Display,Premium Display Influencer 1 AD FB/Instagram,Youtube Youtube,G. Display,Premium Display Influencer 1 AD FB/Instagram, G. Display Youtube,Twitter Influencer 2 AD FB/Instagram Linkedin, G. Display,Premium Display Influencer 2 AD FB/Instagram,Youtu be, G. Display Linkedin,Twitter Influencer 1 AD FB/Instagram, Youtube,Twitter, G. Display,Premium Display
PRODUCTION COSTS $143.400,00 MANAGEMENT FEES $139.830,00 ADS MEDIA SPENDING $1.000.000,00 Total annual budget $1.283.230,00 REACH 1,7M IMPRESSIONS 5B VIEWS 9,5M DIGITAL ANGELS Budget Summary Ads media spending 78% Management fees 11% Production costs 11%
The Team 18 Maria Zarra Nektarios Karasavvidis Evi Dergiade Antonia Tsormpatzoudi Eftychia Tsitaki DIGITAL ANGELS
19 Thank you! Feel free to contact us at info@digitalangels.com for any inquiry. DIGITAL ANGELS

Recomendados

Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai
Knowcrunch
 
Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars SinaiDigital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai
Knowcrunch
 
Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai
Knowcrunch
 
Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai
Knowcrunch
 
Digital & Social Media Strategy
Digital & Social Media StrategyDigital & Social Media Strategy
Digital & Social Media Strategy
Knowcrunch
 
Social media strategy
Social media strategy Social media strategy
Social media strategy
SalmaTarekaboamra
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
Melanie Goodman Daniels
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
Anna Dosev
 

Recomendados

Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai
Knowcrunch
 
Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars SinaiDigital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai
Knowcrunch
 
Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai
Knowcrunch
 
Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai
Knowcrunch
 
Digital & Social Media Strategy
Digital & Social Media StrategyDigital & Social Media Strategy
Digital & Social Media Strategy
Knowcrunch
 
Social media strategy
Social media strategy Social media strategy
Social media strategy
SalmaTarekaboamra
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
Melanie Goodman Daniels
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
Anna Dosev
 
Marketing Strategy for B2B
Marketing Strategy for B2BMarketing Strategy for B2B
Marketing Strategy for B2B
Amrit Sagar
 
Digital marketing plan
Digital marketing plan Digital marketing plan
Digital marketing plan
Vanessa Baires
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
Caraline Harwood
 
social media strategy
social media strategy social media strategy
social media strategy
SalmaTarekaboamra
 
Social Media Management Proposal PowerPoint Presentation Slides
Social Media Management Proposal PowerPoint Presentation SlidesSocial Media Management Proposal PowerPoint Presentation Slides
Social Media Management Proposal PowerPoint Presentation Slides
SlideTeam
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brand
Knowcrunch
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing Proposal
Debojyoti Ghosh
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
Palm Beach North Chamber of Commerce
 
Digital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan TemplateDigital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan Template
Bidur Acharya
 
PPC Google AdWords Proposal Sample for Client Pitching
PPC Google AdWords Proposal Sample for Client PitchingPPC Google AdWords Proposal Sample for Client Pitching
PPC Google AdWords Proposal Sample for Client Pitching
eMarket Education
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
Digital Training Institute
 
Complete Digital Marketing Proposal Format (1).pdf
Complete Digital Marketing Proposal Format (1).pdfComplete Digital Marketing Proposal Format (1).pdf
Complete Digital Marketing Proposal Format (1).pdf
Ken Khan
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing Plan
Magic8Pharmacy
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
Rono Iqbal
 
Proposal for digital marketing
Proposal for digital marketingProposal for digital marketing
Proposal for digital marketing
Team Samrat Multiventure
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guide
pixelbuilders
 
Digital Marketing Plan - A Complete Digital Marketing Strategy Sample
Digital Marketing Plan - A Complete Digital Marketing Strategy SampleDigital Marketing Plan - A Complete Digital Marketing Strategy Sample
Digital Marketing Plan - A Complete Digital Marketing Strategy Sample
Web Marketing Academy. Digital Marketing Training Bangalore
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
whittem3
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing Plan
Ashley Egan
 
Digital and Social Content Marketing Proposal Example for Resort Hotel
Digital and Social Content Marketing Proposal Example for Resort HotelDigital and Social Content Marketing Proposal Example for Resort Hotel
Digital and Social Content Marketing Proposal Example for Resort Hotel
James Hills
 
Pros and Cons of Paying For Social Placement
Pros and Cons of Paying For Social PlacementPros and Cons of Paying For Social Placement
Pros and Cons of Paying For Social Placement
Simplilearn
 
How to Demonstrate ROI from Digital Marketing Programs
How to Demonstrate ROI from Digital Marketing ProgramsHow to Demonstrate ROI from Digital Marketing Programs
How to Demonstrate ROI from Digital Marketing Programs
Tim O'Connell
 

Mais conteúdo relacionado

Mais procurados

Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guide
pixelbuilders
 

Mais procurados (20)

Marketing Strategy for B2B
Marketing Strategy for B2BMarketing Strategy for B2B
Marketing Strategy for B2B
 
Digital marketing plan
Digital marketing plan Digital marketing plan
Digital marketing plan
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
social media strategy
social media strategy social media strategy
social media strategy
 
Social Media Management Proposal PowerPoint Presentation Slides
Social Media Management Proposal PowerPoint Presentation SlidesSocial Media Management Proposal PowerPoint Presentation Slides
Social Media Management Proposal PowerPoint Presentation Slides
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brand
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing Proposal
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Digital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan TemplateDigital Marketing Strategy & Plan Template
Digital Marketing Strategy & Plan Template
 
PPC Google AdWords Proposal Sample for Client Pitching
PPC Google AdWords Proposal Sample for Client PitchingPPC Google AdWords Proposal Sample for Client Pitching
PPC Google AdWords Proposal Sample for Client Pitching
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Complete Digital Marketing Proposal Format (1).pdf
Complete Digital Marketing Proposal Format (1).pdfComplete Digital Marketing Proposal Format (1).pdf
Complete Digital Marketing Proposal Format (1).pdf
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing Plan
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Proposal for digital marketing
Proposal for digital marketingProposal for digital marketing
Proposal for digital marketing
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guide
 
Digital Marketing Plan - A Complete Digital Marketing Strategy Sample
Digital Marketing Plan - A Complete Digital Marketing Strategy SampleDigital Marketing Plan - A Complete Digital Marketing Strategy Sample
Digital Marketing Plan - A Complete Digital Marketing Strategy Sample
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing Plan
 
Digital and Social Content Marketing Proposal Example for Resort Hotel
Digital and Social Content Marketing Proposal Example for Resort HotelDigital and Social Content Marketing Proposal Example for Resort Hotel
Digital and Social Content Marketing Proposal Example for Resort Hotel
 

Semelhante a Digital Marketing Strategy for Cedars Sinai

Social Media Marketing Master Class - Mathew Slavica, Digital Stand
Social Media Marketing Master Class - Mathew Slavica, Digital StandSocial Media Marketing Master Class - Mathew Slavica, Digital Stand
Social Media Marketing Master Class - Mathew Slavica, Digital Stand
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Social Media Marketing for Insurance Professionals - AgencyONE
Social Media Marketing for Insurance Professionals - AgencyONESocial Media Marketing for Insurance Professionals - AgencyONE
Social Media Marketing for Insurance Professionals - AgencyONE
bethjbates
 
Restaurant marketing presentation
Restaurant marketing presentationRestaurant marketing presentation
Restaurant marketing presentation
Randall Rose
 
Social Media Day- Healthcare
Social Media Day- HealthcareSocial Media Day- Healthcare
Social Media Day- Healthcare
Somesh Jagga
 

Semelhante a Digital Marketing Strategy for Cedars Sinai (20)

Pros and Cons of Paying For Social Placement
Pros and Cons of Paying For Social PlacementPros and Cons of Paying For Social Placement
Pros and Cons of Paying For Social Placement
 
How to Demonstrate ROI from Digital Marketing Programs
How to Demonstrate ROI from Digital Marketing ProgramsHow to Demonstrate ROI from Digital Marketing Programs
How to Demonstrate ROI from Digital Marketing Programs
 
Marketing, Public Relations & Branding
Marketing, Public Relations & BrandingMarketing, Public Relations & Branding
Marketing, Public Relations & Branding
 
How to scale a meditation app
How to scale a meditation appHow to scale a meditation app
How to scale a meditation app
 
Social Media Marketing Master Class - Mathew Slavica, Digital Stand
Social Media Marketing Master Class - Mathew Slavica, Digital StandSocial Media Marketing Master Class - Mathew Slavica, Digital Stand
Social Media Marketing Master Class - Mathew Slavica, Digital Stand
 
Social Media Marketing for Insurance Professionals - AgencyONE
Social Media Marketing for Insurance Professionals - AgencyONESocial Media Marketing for Insurance Professionals - AgencyONE
Social Media Marketing for Insurance Professionals - AgencyONE
 
Restaurant marketing presentation
Restaurant marketing presentationRestaurant marketing presentation
Restaurant marketing presentation
 
Social Network Marketing 1.0
Social Network Marketing 1.0Social Network Marketing 1.0
Social Network Marketing 1.0
 
digital marketing classes
digital marketing classesdigital marketing classes
digital marketing classes
 
Social Media Marketing with Red Rock Branding
Social Media Marketing with Red Rock BrandingSocial Media Marketing with Red Rock Branding
Social Media Marketing with Red Rock Branding
 
Michigan Marketing Minds - January 13, 2015 - Marketing 101: Your Marketing Plan
Michigan Marketing Minds - January 13, 2015 - Marketing 101: Your Marketing PlanMichigan Marketing Minds - January 13, 2015 - Marketing 101: Your Marketing Plan
Michigan Marketing Minds - January 13, 2015 - Marketing 101: Your Marketing Plan
 
Social Media Day- Healthcare
Social Media Day- HealthcareSocial Media Day- Healthcare
Social Media Day- Healthcare
 
Working with influencers: what can charities learn from the corporate sector?
Working with influencers: what can charities learn from the corporate sector?Working with influencers: what can charities learn from the corporate sector?
Working with influencers: what can charities learn from the corporate sector?
 
How To Prepare Your 2014 Hotel Marketing Budget
How To Prepare Your 2014 Hotel Marketing BudgetHow To Prepare Your 2014 Hotel Marketing Budget
How To Prepare Your 2014 Hotel Marketing Budget
 
Digital marketing and social media.
Digital marketing and social media.Digital marketing and social media.
Digital marketing and social media.
 
Technology and marketing
Technology and marketing Technology and marketing
Technology and marketing
 
Raising Venture Capital for your Media Startup
Raising Venture Capital for your Media StartupRaising Venture Capital for your Media Startup
Raising Venture Capital for your Media Startup
 
Social Media | Demystified
Social Media | DemystifiedSocial Media | Demystified
Social Media | Demystified
 
role of digital marketing in dental business.pdf
role of digital marketing in dental business.pdfrole of digital marketing in dental business.pdf
role of digital marketing in dental business.pdf
 
Michigan.com Capabilities
Michigan.com CapabilitiesMichigan.com Capabilities
Michigan.com Capabilities
 

Mais de Knowcrunch

Mais de Knowcrunch (20)

A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UK
 
A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UK
 
A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UK
 
A complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UKA complete digital marketing strategy presentation for Whole Foods Market UK
A complete digital marketing strategy presentation for Whole Foods Market UK
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.A complete digital marketing strategy presentation for Disney+.
A complete digital marketing strategy presentation for Disney+.
 
SEO report for Pink Dot brand
SEO report for Pink Dot brandSEO report for Pink Dot brand
SEO report for Pink Dot brand
 
Social Media Strategy for Levis brand
Social Media Strategy for Levis brandSocial Media Strategy for Levis brand
Social Media Strategy for Levis brand
 
Social Media Marketing Startegy for American Eagle brand
Social Media Marketing Startegy for American Eagle brandSocial Media Marketing Startegy for American Eagle brand
Social Media Marketing Startegy for American Eagle brand
 
Social Media Marketing Strategy for Carhartt brand
Social Media Marketing Strategy for Carhartt brandSocial Media Marketing Strategy for Carhartt brand
Social Media Marketing Strategy for Carhartt brand
 
SEO report for travelstyle.gr
SEO report for travelstyle.grSEO report for travelstyle.gr
SEO report for travelstyle.gr
 
SEO report for Athenschiropractic.gr brand
SEO report for Athenschiropractic.gr brandSEO report for Athenschiropractic.gr brand
SEO report for Athenschiropractic.gr brand
 
SEO Report 1.pptx
SEO Report 1.pptxSEO Report 1.pptx
SEO Report 1.pptx
 
SEO report for a brand
SEO report for a brandSEO report for a brand
SEO report for a brand
 

Último

Último (20)

Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)
 
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptxCOMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
COMMUNICATING NEGATIVE NEWS - APPROACHES .pptx
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdfUnit 3 Emotional Intelligence and Spiritual Intelligence.pdf
Unit 3 Emotional Intelligence and Spiritual Intelligence.pdf
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomFostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
Interdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptxInterdisciplinary_Insights_Data_Collection_Methods.pptx
Interdisciplinary_Insights_Data_Collection_Methods.pptx
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17How to Add New Custom Addons Path in Odoo 17
How to Add New Custom Addons Path in Odoo 17
 
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptxExploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
Exploring_the_Narrative_Style_of_Amitav_Ghoshs_Gun_Island.pptx
 

Digital Marketing Strategy for Cedars Sinai

  • 1. Digital Advertising Plan Cedars Sinai Medical Center 01 THE BRAND
  • 2. 02 DIGITAL ANGELS Who we are The Angels of Digital Marketing Located in: Los Angeles, CA, USA
  • 3. Presentation Outline The Brief Our Brand Competitor Analysis Creative Concept Content Marketing Media Plan Ad Spending, Management and Set Up Fees 03 Topics DIGITAL ANGELS
  • 4. The Brief 04 An overview of our target audience, our objectives and spending budget BUYER PERSONA Country Los Angeles, CA, USA Sex Women & Men Age 45-75 MARKETING OBJECTIVE Awareness for all programs & services of our clinics. COMMUNICATION VALUES Expensive & luxury care. Ranked among the top 5% in the country. Commitment to cutting-edge medical research. Complex injuries that other hospitals aren’t equipped to handle. SCHEDULE One year (Jan-Dec). MEDIA SPENDING BUDGET AVAILABLE 1.000.000,00 $ DIGITAL ANGELS
  • 5. 05 Our Brand Our Strengths TOP SOCIAL MEDIA CHANNELS Linkedin followers 81,3 K Facebook Page Likes 73,6 K Twitter followers 29,4 K Top marketing channels driving traffic to the website: Search (78,6%). Top social media channels driving traffic to the website: DIGITAL ANGELS Short online brand research
  • 6. Competitor Analysis TOP SOCIAL MEDIA CHANNELS: Facebook page likes 308,9 K Youtube subscribers 450 K Top marketing channels driving traffic to the website: Direct (50,98%). Top social media channels driving traffic to the website: Youtube (30,93%), Facebook (24,86%), Linkedin (14,62%) 06 MAIN COMPETITOR in LA: UCLA Health Short online competitor research DIGITAL ANGELS
  • 7. Our Concept and Messages Creative Concept 07 THE IDEA Focusing on the history of the hospital (since 1902). We are here since 1902. We are growing up together with this city, with the people of this city since 1902. Always by your side. We are essentially the guardians of the city. TONE OF VOICE/ IMAGE Serious, identified with the values of the hospital. HEROES The hospital. KEY MESSAGE Growing together. Leading together. HASHTAGS #growingtogether #leadingtogether #since1902 DIGITAL ANGELS
  • 11. Channels recommended for ad campaign Ad Channels 12 Facebook Google Ads (Search and Display Ads) Youtube Twitter Premium Publishers (Banners and Advertorials) Influencer Instagram DIGITAL ANGELS
  • 13. MEDIA CHANNEL AD OBJECTIVE START DATE END DATE UNIT UNIT COST SPENDING ESTIMATIONS UNIT YOUTUBE Video views 1/1/2023 31/12/2023 C.P.V. $0,05 $100.000 2.000.000 Views FACEBOOK & INSTAGRAM Video views 1/1/2023 31/12/2023 C.P.V. $0,02 $150.000 7.500.000 Views FACEBOOK & INSTAGRAM Reach 1/1/2023 31/12/2023 Reach - $192.000 1.452.000 People TWITTER Reach 1/1/2023 31/12/2023 C.P.M. $5,39 $50.000 9.276.438 Impressions GOOGLE SEARCH Evaluation 1/1/2023 31/12/2023 C.P.C. $0,48 $8.000 16.667 Clicks GOOGLE DISPLAY Awareness 1/1/2023 31/12/2023 C.P.M. $0,03 $150.000 5.000.000.000 Impressions PREMIUM PUBLISHER (BANNER) Awareness 1/1/2023 31/12/2023 C.P.M. $5,00 $50.000 10.000.000 Impressions PREMIUM PUBLISHER (ADVERTORIAL) Awareness 1/1/2023 31/12/2023 Adv $2.000,00 $192.000 n/a LINKEDIN Reach 1/1/2023 31/12/2023 Reach $18.000 230.000 People TOTAL BUDGET $910.000 15 Media Plan DIGITAL ANGELS
  • 15. MEDIA CHANNEL AD OBJECTIVE START DATE END DATE TOTAL COST SAMANTHA HARRIS (INSTAGRAM+BLOG) Awareness 1/1/2023 31/12/2023 $42.000,00 CHRISTINE DEVINE (FACEBOOK+INSTAGRAM) Awareness 1/1/2023 31/12/2023 $24.000,00 BRANDON POWELL (INSTAGRAM + TWITTER) Awareness 1/1/2023 31/12/2023 $24.000,00 TOTAL BUDGET $90.000,00 15 Influencer Media Plan DIGITAL ANGELS SAMANTHA HARRIS 2 posts per month on Instagram Duration: 4 months 6 articles Duration: 12 months CHRISTINE DEVINE 2 posts per month on Instagram Duration: 4 months BRANDON POWELL 2 posts per month on Instagram and Twitter Duration: 4 months
  • 16. APR JAN FEB MAR MAY JUN JUL AUG SEP OCT NOV DEC 16 DIGITAL ANGELS Timeline Influencer 1, AD FB/Instagram, Youtube, Twitter, G. Display Influencer 2 AD FB/Instagram,Youtub e Linkedin,G. Display Premium Display Influencer 3 AD FB/Instagram,Youtu be,Twitter, G. Display *Content Marketing Social Media Marketing will run the whole year Influencer 2 AD FB/Instagram,Youtub e, G. Display Linkedin,Twitter Influencer 3 AD FB/Instagram,Youtu be, G. Display, Premium Display Influencer 3 AD FB/Instagram,Youtu be,Twitter,G. Display Influencer 3 AD FB/Instagram,Youtub e, G. Display,Premium Display Influencer 1 AD FB/Instagram,Youtube Youtube,G. Display,Premium Display Influencer 1 AD FB/Instagram, G. Display Youtube,Twitter Influencer 2 AD FB/Instagram Linkedin, G. Display,Premium Display Influencer 2 AD FB/Instagram,Youtu be, G. Display Linkedin,Twitter Influencer 1 AD FB/Instagram, Youtube,Twitter, G. Display,Premium Display
  • 17. PRODUCTION COSTS $143.400,00 MANAGEMENT FEES $139.830,00 ADS MEDIA SPENDING $1.000.000,00 Total annual budget $1.283.230,00 REACH 1,7M IMPRESSIONS 5B VIEWS 9,5M DIGITAL ANGELS Budget Summary Ads media spending 78% Management fees 11% Production costs 11%
  • 18. The Team 18 Maria Zarra Nektarios Karasavvidis Evi Dergiade Antonia Tsormpatzoudi Eftychia Tsitaki DIGITAL ANGELS
  • 19. 19 Thank you! Feel free to contact us at info@digitalangels.com for any inquiry. DIGITAL ANGELS