Here are the six reasons that will prompt you to invest in mobile app development. We have expert mobile app developers for enterprise, startups and ecommerce

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Title
Tanmay Seth
Marketing | KNOWARTH Technologies Pvt. Ltd.

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Overview
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Though the cliché goes, “Be the trendsetter,
not a follower”, as an entrepreneur you can’t
always do that. Rather, most of the times you
need to follow the trend. The mobile app is an
example of it in the modern business world
which no longer remains a luxury but a
necessity. Irrespective of the nature and size
of your business, you must have an
impressive online presence.

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It also gives a competitive edge in the
market and enhances the credibility of
your brand. If your competitors are not
mobile today, certainly they will be
very soon. Experts say that
entrepreneurs want to invest in
developing amazing mobile apps not
only because of the two reasons
mentioned earlier, but there are
several other driving forces as well
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1. Posing as progressive, customer-centric company
2. Mobile app becomes an effective social platform as well
3. To increase the market penetration
4. Cost-effectiveness
5. Extending connectivity to the GenNext
6. It helps in market segmentation
Driving forces
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Offering better service to customers:
Customer service is the buzzword in the
modern business world. People expect
that they should be served with utmost
efficiency and class.
A mobile app can be the best platform for
doing the same because it is available
round the clock. Since customers are also
techno-savvy nowadays, they feel more
comfortable in mobile apps.
1. Posing as progressive,customer-centriccompany
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Also, an effective mobile presence gives a
feeling of being a technology-driven
company that is ahead of others. It keeps
the interest of customers alive in the brand
and the product. It is the reason
entrepreneurs nowadays prefer to get a
good mobile app developed from a skilled
mobile application development
company.
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Nowadays everyone is crazy for social
media networking. When a mobile app
offers popular features of it as comments,
like/dislike or in-app messaging; it
becomes one of the popular platforms for
users. They not only use it extensively but
promote it further. Therefore,
entrepreneurs want to get a great app
developed.
2.Mobile app becomes an effective social platform as well
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Experts admire mobile apps for achieving a
higher market penetration as compared to
other platforms. The reason is quite simple.
Due to high exposure, a mobile app drags
the attention of potential users quite
effectively, and they tempt to explore it
further. Thus, a curious customer gets
converted into a potential customer and
then a buyer. The transformation becomes
quite easy, and it is one of the main reasons
business owners demand a mobile app.
3. To increasethe market penetration
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Undoubtedly, mobile apps are cost-effective.
Though investment is required for development
and maintenance, the profitability ratio is quite
good. A robust and well-developed mobile app
doesn’t need frequent change. Thus, it offers a
better profitability.
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4. Cost-effectiveness

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Every business owner wants to be
contemporary and modern. Hence, it is
necessary to reach to the next
generation that is young, dynamic, and
most updated.
Statistics reveals that a large chunk of
the new generation has gone mobile
long back. The remaining is on the way.
As Smartphones become prevalent and
affordable, the market seems to grow
exponentially.
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5. Extending connectivityto the GenNext

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Moreover, the GenNext is not just techno-savvy and updated but it wants
to possess everything trendy and modern. No wonder, every entrepreneur
wants to present products and services on a platform that is close to the
heart of the youth. There is nothing easier and more effective than a
mobile app.

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6. Market segmentation
Since it is possible to capture data from users
who are accessing the mobile app, it is equally
possible to do market segmentation. It helps
in understanding the perception of different
people about the brand.
Marketing gurus say that when a company
knows the customers well, it can showcase
the products in a better and structured
manner. A good mobile app becomes an
important tool for market segmentation and
analysis.

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THANK YOU!
KNOWARTH Technologies Pvt. Ltd.
Address: 11, Aryan Corporate Park, Nr. Shilaj Railway Crossing, Thaltej, Ahmedabad – 380059, Gujarat, INDIA
Email: marketing@knowarth.com | Website: www.knowarth.com
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