Writing For The Web

Writing for the web Philippa Costigan Kelly Gardiner Web Services Team ‘ Title’on this keyline. Arial Bold 36 pts

What the hell would we know? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How people find content ,[object Object],[object Object],[object Object]

How people read content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word. - Jakob Nielsen

Understand your audience ,[object Object],[object Object],[object Object],[object Object]

What’s the point? ,[object Object],[object Object],[object Object]

Your website is not a murder mystery... Short, sharp, second person and active; that's web content. Get to the point. Then stop. - Gerry McGovern

Voice and tone ,[object Object],[object Object],[object Object],[object Object],[object Object]

Varying your voice ,[object Object],[object Object],[object Object],[object Object],[object Object]

Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Inverted pyramid ,[object Object],[object Object],[object Object]

How to be concise ,[object Object],[object Object],[object Object]

Page lengths ,[object Object],[object Object],[object Object],[object Object],[object Object]

Chunking ,[object Object],[object Object],[object Object]

Page structure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Headlines ,[object Object],[object Object],[object Object]

[object Object],[object Object]

Metadata ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Editing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Peer editing ,[object Object],[object Object],[object Object],[object Object],[object Object]

References ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Writing For The Web

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Writing For The Web