The document summarizes the core ideas and goals of Suzannah Scully's brand platform. It states that she empowers individuals to discover their personal motivations and priorities by facilitating a mindset shift that combines rational thinking and faith. Her goal is to help leaders overcome barriers, find their purpose, and create action plans to meet their goals before reaching a breaking point. She brings a sense of grounded optimism to spiritual concepts through her experience and questions that stimulate explorative conversations. As a result, her audience gains a sense of purpose, understanding and sees the world from a new perspective.
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Brand Evolution - Concept 1
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4. Representing the earth and stabil-
ity. the square also signifies a new
beginning or direction to help guide
seekers out of confusion or darkness.
The circle is a universal symbol for
oneness, unity, wholeness, comple-
tion and sacred space.
The dot represents the point that each
individul is at in his or her cycle of life.
5.
6.
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8. The arch represents a passageway
to something more or a period of
transition.
The Anchor is a symbol for both hope
and steadfastness. When raised it can
represent an adventure or next “port”
in someones life.
16. S
S
Your ability to spark conversation
and discovery are the center of
your brand platform
What’s interesting is the unseen
and unexplained
17. Core Idea
Science and spirituality do not have to be distinct. You empower
individuals to discover their personal motivations and priorities by
facilitating a mindset shift that combines both rational thinking and
faith.
Your Goal
To help leaders overcome barriers, find their purpose, and create
a plan of action to meet their goals before they reach a crippling
breaking point.
How You Are Different
You bring a sense of optimism and grounded realism to elusive
concepts like spirituality. Your experience and natural demeanor
provide you with a sense of grounded authority and influence.
You help your audience break down mental barriers and dissolve
limiting beliefs by facilitating open, explorative conversations. You
ask stimulating questions and support potential solutions with
pragmatic evidence for “skeptical seekers” to process and accept.
What You Deliver
Through public speaking and thought leadership, you provide
individuals with the opportunity to explore facets of their reality
and thinking that seemed closed off or unavailable previously. As a
result, your audience gains a sense of purpose and understanding,
and begin to see the world from a new, optimistic perspective.