Karim Mélaouah

Milan Area, Italy Italy

Manager Advisory Services at EY

Accounting / Auditing

Brand Strategist is definitely the term that best describe my job My personal vision is that today's marketing strategies are more about day-by-day implementations than 5-years-plans (that's why I prefer the title of Strategist vs Planner) What I keep doing everyday is trying to connect brands with consumer needs and desires I am able to mix the emotions of the communication ideas with the rational needs emerging from nielsen sales data (or any other big or small data available) I have always been media neutral, trying to understand the most effective touchpoints to reach our audience without being slave of the creative clichés of the day My passion for music, subcultures and street...