Kathy McCoy, MBA

Orange County, California Area United States

Content Marketing and Demand Generation

- Marketing Management Executive with proven leadership ability demonstrated by assignments of increased responsibility and complexity. - Significant expertise in marketing, including content marketing, direct marketing, product management, healthcare marketing, continuing medical education and publishing. - Proven record of redesigning ineffective processes, improving marketing results and increasing the bottom line. - Fascinated by mHealth and in process of developing a website resource that will help patients and physicians find the best medical apps and app-enabled monitors Specialties: Content marketing, direct marketing, direct response, continuing medical education, webinar mana...