SlideShare uma empresa Scribd logo
1 de 22
Online Newsroom & Social Media Intro  ,[object Object],[object Object]
The Media Relations Process...  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Value of an Online Newsroom  ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online Newsroom Contents
Do Companies Really Use Online Newsrooms? ,[object Object],[object Object],[object Object],[object Object]
Uniquely Branded
Questions?
Social Media  ,[object Object]
 
Under Social Media Umbrella:  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Is Blogging a Fad?
 
 
Build “depth” to complement “reach”  The two-way model realized It’s a small world: join the conversation  Be human  SEO, baby!  Meet your objectives
Just Give ‘Em Something To Talk About....  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Networks: Not Just for Teeny Boppers Anymore
Wikipedia’s List The Meta List
What’s Next? Niche Sites:  Dogster  (dog lovers),  Gather   (older ),  CafeMom  (moms ) Creat e Your Own Network:  Ning ,  itLinkz
Podcasts
Social Bookmarking Works by Tagging For You For Pitching “Purpose-Built” De.licio.us Page
Collaborate Find Music Share Photos

Mais conteúdo relacionado

Destaque

Finnováció 2011- Frusztráció-mentes online bankolás
Finnováció 2011- Frusztráció-mentes online bankolásFinnováció 2011- Frusztráció-mentes online bankolás
Finnováció 2011- Frusztráció-mentes online bankolás
Isobar Budapest
 

Destaque (13)

Ne pillars of_islam
Ne pillars of_islamNe pillars of_islam
Ne pillars of_islam
 
Liikenneopettajat06102016
Liikenneopettajat06102016Liikenneopettajat06102016
Liikenneopettajat06102016
 
Rugăciune.Mihai Eminescu.(Averio.n.p)
Rugăciune.Mihai Eminescu.(Averio.n.p)Rugăciune.Mihai Eminescu.(Averio.n.p)
Rugăciune.Mihai Eminescu.(Averio.n.p)
 
Finnováció 2011- Frusztráció-mentes online bankolás
Finnováció 2011- Frusztráció-mentes online bankolásFinnováció 2011- Frusztráció-mentes online bankolás
Finnováció 2011- Frusztráció-mentes online bankolás
 
servicedesign4socent #sharingeconomy
servicedesign4socent #sharingeconomyservicedesign4socent #sharingeconomy
servicedesign4socent #sharingeconomy
 
Computer fonts
Computer fontsComputer fonts
Computer fonts
 
Atmel loves innovation (Chinese version)
Atmel loves innovation (Chinese version)Atmel loves innovation (Chinese version)
Atmel loves innovation (Chinese version)
 
Codis QR
Codis QRCodis QR
Codis QR
 
Algoritmul lui euclid
Algoritmul lui euclidAlgoritmul lui euclid
Algoritmul lui euclid
 
Mẹo vệ sinh các vật dụng trong nhà bếp
Mẹo vệ sinh các vật dụng trong nhà bếpMẹo vệ sinh các vật dụng trong nhà bếp
Mẹo vệ sinh các vật dụng trong nhà bếp
 
EBJresume-updated
EBJresume-updatedEBJresume-updated
EBJresume-updated
 
VRT Start-up Niet Lineaire Formats 25-45: AHA
VRT Start-up Niet Lineaire Formats 25-45: AHAVRT Start-up Niet Lineaire Formats 25-45: AHA
VRT Start-up Niet Lineaire Formats 25-45: AHA
 
চর্চা করুন অন্তরঙ্গতা
চর্চা করুন অন্তরঙ্গতাচর্চা করুন অন্তরঙ্গতা
চর্চা করুন অন্তরঙ্গতা
 

Mais de University of Oregon

Oregon CCR&R Social Marketing Overview
Oregon CCR&R Social Marketing OverviewOregon CCR&R Social Marketing Overview
Oregon CCR&R Social Marketing Overview
University of Oregon
 

Mais de University of Oregon (20)

Social Media for Healthcare
Social Media for HealthcareSocial Media for Healthcare
Social Media for Healthcare
 
Podcasting
PodcastingPodcasting
Podcasting
 
Integrated Agency Research Presentation
Integrated Agency Research PresentationIntegrated Agency Research Presentation
Integrated Agency Research Presentation
 
PR Professionals Research Presentation
PR Professionals Research PresentationPR Professionals Research Presentation
PR Professionals Research Presentation
 
PR Agencies Research Presentation
PR Agencies Research PresentationPR Agencies Research Presentation
PR Agencies Research Presentation
 
Research Report
Research ReportResearch Report
Research Report
 
Focus Groups
Focus GroupsFocus Groups
Focus Groups
 
Circus Center(Results)
Circus Center(Results)Circus Center(Results)
Circus Center(Results)
 
UNLC Social Networking Basics
UNLC Social Networking BasicsUNLC Social Networking Basics
UNLC Social Networking Basics
 
Before&After
Before&AfterBefore&After
Before&After
 
Social Marketing J455
Social Marketing  J455Social Marketing  J455
Social Marketing J455
 
CHCLC PR Plan Presentation
CHCLC PR Plan PresentationCHCLC PR Plan Presentation
CHCLC PR Plan Presentation
 
Best Practices Assignment
Best Practices AssignmentBest Practices Assignment
Best Practices Assignment
 
Winter 2008 Syllabus J452
Winter 2008 Syllabus J452Winter 2008 Syllabus J452
Winter 2008 Syllabus J452
 
Market Research (Lakeridge)
Market Research (Lakeridge)Market Research (Lakeridge)
Market Research (Lakeridge)
 
CCR&R Part Two (Planning)
CCR&R Part Two (Planning)CCR&R Part Two (Planning)
CCR&R Part Two (Planning)
 
Oregon CCR&R Social Marketing Overview
Oregon CCR&R Social Marketing OverviewOregon CCR&R Social Marketing Overview
Oregon CCR&R Social Marketing Overview
 
Action Communication
Action CommunicationAction Communication
Action Communication
 
Corporateblogging
CorporatebloggingCorporateblogging
Corporateblogging
 
Verve In Bloom Blogging Basics
Verve In Bloom Blogging BasicsVerve In Bloom Blogging Basics
Verve In Bloom Blogging Basics
 

Último

+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
Joaquim Jorge
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 

Último (20)

Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdfUnderstanding Discord NSFW Servers A Guide for Responsible Users.pdf
Understanding Discord NSFW Servers A Guide for Responsible Users.pdf
 
Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024Top 10 Most Downloaded Games on Play Store in 2024
Top 10 Most Downloaded Games on Play Store in 2024
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps ScriptAutomating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Artificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and MythsArtificial Intelligence: Facts and Myths
Artificial Intelligence: Facts and Myths
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...Workshop - Best of Both Worlds_ Combine  KG and Vector search for  enhanced R...
Workshop - Best of Both Worlds_ Combine KG and Vector search for enhanced R...
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
GenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdfGenAI Risks & Security Meetup 01052024.pdf
GenAI Risks & Security Meetup 01052024.pdf
 
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024
 
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Scaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organizationScaling API-first – The story of a global engineering organization
Scaling API-first – The story of a global engineering organization
 

Online Newsrooms & Social Media Primer