Valuate(TM) Mobility Platform Overview

Valu@te™
Mobile Internet Experiences Platform
Multi-Modal/Channel/Device Mobilization of Content & Services

iPath’s iAllWays end-to-end information flow technology is covered
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved 1

Valu@te™ VAS Offering
For End-Users - iPath Mobile Client For Aggregators – Valu@te Server Platform
• Adapts to server-side configurations • Single Platform based Mobilization of Content & Services
– Single client brand-able for across MC / MM / MD
different SOs • Differentially Scalable
– Experience of single/multiple • Multiple Content Delivery Options
service offering(s) within a – Requested on-demand by user using SMS
single App – Pushed on a scheduled basis
– Delivered on interactive request
• Contextual Content Experience • Server-side content configurations
– Multi-level access to related • Ticker and Connection/Navigation time image pop-ups
content and actions - Text +
Multimedia + Web • Time/Content/User context sensitive Ad refreshes
• Tech-agnostic
• Personalization of experience • Extensible
• Consistent individual-centric experience
• Auto wakeup • Open Standards based
• Single solution life-cycle for differential end user experiences
across content sources/information service end points and
across delivery channels
• Rich MIS
– Usage tracking across multiple content & service
experiences

Implemented using Valu@te(TM), using ZERO CODING

OVERVIEW OF CONSUMER EXPERIENCES


News, Television, ODP

MULTIPLE FLAVORS OF APP


Different Skins,
Different Content Focus


SMS alert sent to a custom port, app wake-up and contextual
experiences

SERVER-DRIVEN USER CONNECTS


Book Review Alert + ..


User-initiated and server initiated first-level experience

CONTEXTUAL COMMERCE


Movie Reviews + ..


DIFFERENT TYPES OF CONTENT
MOBILIZATION EXPERIENCES


Live Audio/Video Events
– Cricket, Athletics, Music Concerts..


Digital Content Monetization
Ringtones, Videos ..


Actionable Newspaper..


MORE BRANDING, PROMOTIONAL
AND COMMERCE OPPORTUNITIES


Multiple Branding & Promotional Options
- Customized skin, server-driven pop-up, connection-time & ticker ads


“Opinion Poll”


Content – Informational/Transactional
“On-line Ordering”


Multiple Consumer Applications, Varied Content Experiences

AN INTEGRATED SET OF
SERVER/CLIENT TECHNOLOGIES


Valu@te ™

Subscriber-Centric Mobile Internet Experience Delivery Platform

• Mobilizes multiple types of Internet content across a range of mobile handsets
• Categorized management
• Unique experiences to each subscriber
• Experiences on periodic basis
• On-demand access to experiences
• Access to all related/contextual experiences for completeness in primary
experience
• Extensive MIS on application downloads, application-level and experience-
level usage
• Dynamic marketing, direct to subscribers, based on business events and
calendar events
• Multiple in-app advertising options

iPath’s iAllWays end-to-end information flow technology is covered 19 19
by pending patent applications Copyright 2008-11 iPath Technologies All Rights Reserved

Valu@te ™ Server Platform
- based on iAllWays™

Delivery Components
Asynchronous Gateway –
Interactive Access Gateway – Push Gateway – SMTP, Operator
MIS HTTP/Mobile Client SMPP, FTP-SMS Gwy, HTTP-
SMS Requests
Interactions API SMS Gwy Integration
Components

BI Mobilization Components
External Event Gateway Run-Time Engine Scheduling & Polling Engine
Dynamic …. …
Marketing

Ad Server
Data Integration Components
Integrations RDBMS RSS WSDL
Misc. digital
content formats,,,


iAllWays™ - Patent-Pending Technology
Multi-Channel / Multi-Modal / Multi-Device Experiences
SMS Email Outbound Voice Portal (Mobile/PC/Voice)

Solution Administration Metadata

Delivery Components

Delivery Presentation Metadata
iAllWaysTM Mobilization Platform
Mobilization
Scheduler Run-Time Engine Event Queue Solution
Solution
Administrator
Configurator
Mobilization Solution Metadata
Domain Representation Metadata
Data Integration Logic
WSDL Web Services JDBC IMAP / POP3

Data Integration Metadata

Business/External Data Sources

iPath’s iAllWays end-to-end information flow technology Copyright 2008-11 iPath Technologies All Rights Reserved 21
is covered by pending patent applications

Technology Components – Client Side

Apple iPhone, RIM BlackBerry, Symbian OS, Microsoft Windows Mobile, Java Handsets

iPath Mobile Client
Server-driven Permission-based Rich contextual content Server-driven dynamic ad
configuration usage tracking experience & actioning updates and timing

Auto
Wakeup
Experience Personalization

Distributed content access


Our Value Proposition
• Multiple Service Offering Options • Increased adoption & stickiness
– Sponsored Content
– Paid Content • Increased reach
• On-demand pay-to-experience – Differential packaging
• Subscription based – Rapid time to market

• Continuous expansion of Service Offerings • Multiple Ad Opportunities
scope
• Manageability
• Increased opportunities
– Direct marketing
– Indirect marketing
– Easy plug-ability into different contexts


Thank you

iPath Technologies Pvt Ltd.
sales@ipathtech.com


Valuate(TM) Mobility Platform Overview

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