Overview of the Professional Oral Care Market in U.S.

1. Professional Oral Care USA
2013 Fact Sheet
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Sales of professional oral care products sold through, dispensed from, or
prescribed by dental professional offices, total $426.5 million in 2013, up by a
compound annual growth (CAGR) of 5.1% from $367.8 million in 2010.
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This includes both in-office and take-home use of products used to treat caries,
periodontal/gum health, whitening and tooth sensitivity.
$426.5
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The largest category is caries with a 43.5% market share and sales estimated at
$185.5 million in 2013.
TOTAL MARKET SIZE, 2013
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The fastest growing category is whitening with a CAGR of 10.5% from 2010 levels.
MARKET PERFORMANCE
Market Share of Therapeutic Indications, 2013
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10.5%
Caries is the largest therapeutic
indication in the professional oral care
market with a 43.5% market share
and sales estimated at $185.5 million
in 2013.
The fastest growing category is
whitening with a CAGR of 10.5% from
2010 levels.
Whitening Therapeutic Indication Growth
COMPETITIVE LANDSCAPE
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Colgate-Palmolive is the largest marketer of professional oral care
products with a 14.6% market share, followed closely by 3M ESPE with
13.8% and Philips with 11.8%.
Philips has increased its rank in the market with the 2010 acquisition of
Discus Holdings and the addition of the Zoom and Brite Smile light
activated whitening system brands to its portfolio.
Forecast Growth by Category, 2013 to 2018
OUTLOOK
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Sales for the professional oral care market are projected to advance
at a CAGR of 3.3% during the forecast period ending 2018.
The caries therapeutic indication is expected to maintain its
leadership position in the professional oral care market during the
forecast period.
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